Corporate Creativity - by Alan G Robinson & Sam Stern & Sam Stern Paperback

About the Book

Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.

Book Synopsis

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.