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Co-Created - by Brieane Olson (Hardcover)

Name: Co-Created - by Brieane Olson (Hardcover)
Brand: Forbes Books
SKU: 1010770967
Price: 32.00 USD
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Highlights

A Culture-First Strategy for Brand Reinvention In a marketplace defined by change, legacy brands can't afford to operate on outdated playbooks.
About the Author: BRIEANE OLSON is CEO of Pacsun and author of Co-Created, a strategic guide to brand transformation through cultural collaboration.
Business + Money Management, Strategic Planning

Description

Book Synopsis

A Culture-First Strategy for Brand Reinvention

In a marketplace defined by change, legacy brands can't afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation--not by leading Gen Z, but by building alongside them.

Told through Olson's leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, Co-Created offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus.

This book shows how cultural fluency can drive long-term growth, whether you're navigating disruption, repositioning a brand, or launching something entirely new.

Key takeaways include:

How to operationalize co-creation across marketing, merchandising, and leadership
Strategies for aligning brand values with community impact
Lessons from high-growth brand partnerships and Gen Z collaboration
A framework for turning real-time insights into strategic action
How to lead transformation without losing authenticity

About the Author

BRIEANE OLSON is CEO of Pacsun and author of Co-Created, a strategic guide to brand transformation through cultural collaboration. She is an expert speaker on co-creation, modern leadership, and retail innovation.

Specifications

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x 1.0 Inches (D)

Weight: 1.1 Pounds

Suggested Age: 22 Years and Up

Genre: Business + Money Management

Sub-Genre: Strategic Planning

Publisher: Forbes Books

Format: Hardcover

Author: Brieane Olson

Language: English

Street Date: May 12, 2026

TCIN: 1010770967

UPC: 9798887508078

Item Number (DPCI): 247-19-6951

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 1 inches length x 6 inches width x 9 inches height

Estimated ship weight: 1.1 pounds

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