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Charmin Ultra Soft Toilet Paper Forever Roll - 2 of 4Charmin Ultra Soft Toilet Paper Forever Roll - 3 of 4Charmin Ultra Soft Toilet Paper Forever Roll - 4 of 4
Charmin Ultra Soft Toilet Paper Forever Roll - 1 of 4

Charmin Ultra Soft Toilet Paper Forever Roll

$34.99 ($2.06/100 count)

SizeStarter Kit

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • STARTER KIT: Pack contains 1 premium brushed stainless steel roll holder and 2 Charmin Ultra Soft Forever Rolls of toilet paper
  • 2 Forever Roll = 64 Regular Rolls
  • LONG-LASTING: Go up to one month before changing your toilet paper roll, based on average 2-person household
  • ABSORBENT: Toilet Paper that is 2X more absorbent so you can use less vs. the leading USA 1-ply bargain brand bath tissue
  • IRRESISTIBLY SOFT: Same irresistible soft toilet paper you love, but in a bigger size
  • GIANT ROLL: Toilet Paper Roll that is 12" in diameter and weighs 2 lbs
  • ROLL CHANGES: Change the roll less often based on the number of sheets in Charmin Regular Roll
  • 1 Forever Roll = 32 Regular Rolls of toilet paper

Description

Tired of constantly changing your toilet paper roll?
Go up to ONE MONTH before changing your roll (based on average 2-person household)! With Forever Roll, you can go longer between toilet paper roll changes without sacrificing your comfort. Charmin has you covered with irresistibly soft, long-lasting toilet paper, and each sheet is 2x more absorbent so you can use less vs. the leading USA 1-ply bath tissue bargain brand.

The starter kit comes with two, 12-inch Forever Rolls of Charmin Ultra Soft toilet paper and a premium brushed stainless steel roll holder. The Forever Roll is designed to be clog-safe and septic-safe. And with a money back guarantee, there's no risk to try.
Health Facts: Dye-Free, No Fragrance Added, Non-Toxic
Sheets Per Roll: 1700
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 2 Rolls
Features: Septic-Safe
TCIN: 94661647
UPC: 030772146484
Item Number (DPCI): 253-06-6183
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS BAG AWAY FROM BABIES AND CHILDREN.

charmin

rolls
Common Pack Size Equivalents Equivalent in Regular Rolls
6 Mega 24 Regular Rolls
8 Super Mega = 12 Mega 48 Regular Rolls
12 Super Mega = 18 Mega 72 Regular Rolls
24 Mega 96 Regular Rolls
18 Super Mega 108 Regular Rolls
30 Mega 120 Regular Rolls

Shipping details

Estimated ship dimensions: 13.11 inches length x 12.677 inches width x 10.118 inches height
Estimated ship weight: 8.924 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Related Categories

4.7 out of 5 stars with 9819 reviews
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
100% would recommend
2 recommendations
5 out of 5 stars
3 January, 2026Verified purchase

(no review title)

Great value
Jessica
Did you find this review helpful?
5 out of 5 stars
29 December, 2025Verified purchase

(no review title)

Works great for larger families. Wish I seen this sooner
Bargain shopper
Did you find this review helpful?
5 out of 5 stars
16 December, 2025
originally posted on charmin.com
Image

Great Idea

I've been using these for a while over a year and absolutely love them! I do not like changing roles of toilet paper out so often so this works 100% for me.
Crystal Springs Annie
2 guests found this review helpful. Did you?
3 out of 5 stars
14 December, 2025
originally posted on influenster.com
Image

Big Roll, but Does it Last?

I love Charmin Ultra Soft, that being said the xxl rolls would only last 1-2 days, so I decided to try the forever roll. One roll lasted 10 days with 3 and 1/2 people using it (I say 3 and 1/2 because one person uses another bathroom the majority of time). So while it lasts longer than XXL rolls, I’m still not positive this is a better value. The stand is nice and was easy to put together.
debf7_7114
6 guests found this review helpful. Did you?
5 out of 5 stars
13 December, 2025Verified purchase

(no review title)

Great!
Rubie
Did you find this review helpful?
4 out of 5 stars
12 December, 2025
originally posted on influenster.com
Image

Lots of toilet paper!

My mother-in-law got this for her guest bathroom! It’s actually lighter than i thought it would be. She’s of course wanting to see how long it will last, I’m curious as well! It’s super easy to install and I guess will save some time not having to change it often!
dee89_6852
3 guests found this review helpful. Did you?
5 out of 5 stars
7 December, 2025
originally posted on charmin.com
Image

(no review title)

I have been getting the forever rolls for about 4 years now . Love them. Wish they were available in stores.
SLParker
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025Verified purchase

(no review title)

Was so excited for this. Not worth the money. Two people in the house with an occasional visitor and both rolls gone in a month.
Jenn
quality: 3 out of 5
softness: 4 out of 5
thickness: 4 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
19 November, 2025Verified purchase

(no review title)

I love that it lasts me 1 month
Maria
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase

(no review title)

I like! The base is very solid and sturdy!! I got this for my pregnant daughter after my son-in-law complained about TP prices. It’s really nice and even tho you’d think it would take a lot of room it really doesn’t.
Annonymous
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase

(no review title)

doesn’t last that long maybe 2 weeks for a family of 5 . not worth the price
Addy
quality: 3 out of 5
softness: 5 out of 5
thickness: 3 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
12 November, 2025
originally posted on influenster.com
Image

Yes it’s worth the price!

Weight is lighter than I thought it would be. The value of this was absolute deal. Box was in perfect ment condition! Toilet paper is 4 ply and I have to say soft and smooth. Shouldn’t have to buy toilet paper for awhile.
kristend198_915
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase

(no review title)

[This review was collected as part of a promotion.] Best toilet paper ever!!!! I will buy more.
Raven
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
11 November, 2025
originally posted on charmin.com
Image

its Just Sad that we can no Longer Buy it Because you no Longer offer it to Us ....... Sad

I used to Buy In Bulk so I would have it and now you no longer offer it to the inter sales ....... That's very Sad .... mhondamike !!
mhondamike
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase

(no review title)

great paper and lasts long for a big family.
Teresa
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
4 November, 2025
originally posted on charmin.com
Image

Nice product. Checking cat comparability now.

I just bought this. It is impressive. Just wondering about the cats reaction.
Fredy
8 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase

(no review title)

It's very soft and durable. Easy to assemble.
andrea
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
31 October, 2025Verified purchase

Functional Conversational Piece

This is AWESOME!!! Saves me the headache of always replacing the toilet paper roll.
Emily
1 guest found this review helpful. Did you?
5 out of 5 stars
23 October, 2025
originally posted on influenster.com
Image

BIG

In my house, there are a few people that suffer from Crohn's. Has lasted for about 4 weeks now. They say it feels amazing. It is better than going out and buying a pack of toilet paper every 2 weeks. The value of it is amazing. It's not expensive. Everyone in my house that has Crohn's love it!
sydneyr118_8965
17 guests found this review helpful. Did you?
5 out of 5 stars
17 October, 2025
originally posted on influenster.com
Image

Modern Luxury Meets Bathroom Necessity: Charmin Fo

This giant roll is ridiculous (in a good way). One roll lasts forever (or close to it) — soft, fail‑safe, and no more panic over switching rolls. Just make sure you’ve got the right holder.
emmatng_3422
21 guests found this review helpful. Did you?

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