Business Networking for Dummies - by Stefan Thomas (Paperback)

About the Book

Book Synopsis

Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people.

Networking is a crucial skill for all professionals and business owners. Quite simply, it's a fast and effective way to build your business or career - and excellent networking skills will set you apart from the competition. Business Networking For Dummies shows you how to get the most out of networking - both online and offline.

With Business Networking For Dummies, you'll learn to:

• Use business networking to grow and develop your business
• Find the right platform or platforms to build your own network and 'assemble your crowd'
• Pitch yourself and your business with confidence
• Get the most out of face-to-face networking events - including valuable tips on presentation skills and sound bites!
• Join up your 'real life' and online networking
• Measure your networking success
• Follow up with new contacts successfully

"This is a cornerstone book for anyone involved in running a smaller business and wishing to deploy networking as an enquiry source. It is clear, concise and provides a complete education for succeeding in, what is for some, a difficult environment."
Ben Kench, Leading UK sales trainer and business growth specialist

"I've read this entire book from start to finish and so should you because, when you know what you're doing, business networking does work, and by following the blueprint that Stef has set down for you: first you'll learn, then you'll earn."
Brad Burton, Managing Director, 4Networking Ltd.

From the Back Cover

The definitive guide to business networking

Networking is a great way to promote yourself and your company, find potential clients and suppliers, swap ideas and keep up with market trends. This practical, easy-to-use resource will have you networking with confidence in no time!

• Get a grip -- get the basics of networking, including networking for business owners, job seekers and sales professionals
• Face-to-face -- find out about the advantages of face-to-face networking groups and how to make connections
• Go online -- use social media to network, keep relationships alive and make new connections
• Turbo-charge your networking -- discover personal branding, networking to build your business and how to expand your network
• Measure success -- understand the benefits of networking and how to measure the success of your efforts

Open the book and find:

• The different aspects of networking
• Tips on measuring your success at networking
• Where to find new networking opportunities
• Advice on networking online
• How to network at trade shows
• Advice on preparing for networking events - and following up afterwards

About the Author

Stefan Thomas is Network Director for 4Networking and a marketing and networking expert. He spends his days roving the 4N network and helping members get the best from 4Networking.