Built to Win Big - by Mark Moses (Hardcover)

Book Synopsis

The Secret to 10X Growth Isn't Strategy--It's You.

In Built to Win BIG, renowned CEO coach Mark Moses reveals what the most successful entrepreneurs and executives already know: the key to building extraordinary companies is the courage to be coached.

Drawing on stories of CEOs who scaled from near-bankruptcy to billion-dollar exits, Lead BIGGER shows how top leaders:

• Think 10x bigger and reinvent their industries
• Rebuild culture and accountability after crisis
• Shift from operators to vision-driven architects
• Discover purpose and legacy beyond profit

With the 90-Day Challenge framework, readers gain a practical roadmap to reignite clarity, discipline, and exponential growth.

Whether you're leading a start-up or a global organization, this is your guide to becoming the kind of leader who grows people, profits, and impact--without doing it alone.

Review Quotes

"As an entrepreneur who invested in many businesses and followed Mark's advice from his series of books, I told him that he is under-selling himself and the word big should be replaced with huge!"
-- Troy Templeton
Chairman Emeritus, Trivest Partners

"I was days from bankruptcy, staring at an $8.5 million loss, convinced my company was done. Fourteen years later, we've scaled past $3 billion. The difference wasn't luck. It wasn't market timing. It was learning to lead at a completely different level. This book contains the exact playbook that transformed how I think, how I build teams, and how I show up as a CEO. If you're serious about building something extraordinary--not just surviving, but dominating--read this book. Then read it again. The principles in Built to Win BIG changed my life. They'll change yours too."
-- Rich Balot
Founder & CEO, Victra (from $70M to $3B)

"Mark Moses doesn't simply teach CEOs how to win--he embodies it. I've seen firsthand how he elevates the thinking of YPO leaders across the world, taking big ambition and grounding it in disciplined execution. Built to Win BIG distills exactly what makes Mark extraordinary: his uncompromising standards, his clarity of focus, and his ability to turn proven frameworks into real-world outcomes. This isn't just another leadership book; it's a playbook for leaders who are no longer playing small."
-- Raymond Watt
YPO International Global Chairman (2023-2024)

"Mark Moses has personally coached a dozen entrepreneurs from startup to billionaire. That's not a typo. I've used his methods myself and watched him transform how I think about growth. Built to Win BIG captures what makes Mark different: He doesn't teach from the sidelines--he teaches from the arena, covered in scars and trophies."
-- Charlie Garcia
Founder, R360

"Mark has written a great book for anyone who is looking for a foundational guide on how to transition from ordinary to extraordinary in your personal or business life. He offers up a plethora of real success stories and leaves you with real questions guaranteed to give you actionable paths."
-- Richard Carr
CEO & Vice Chairman, Vistage Worldwide (2001-2009); Tiger 21 Chair

About the Author

MARK MOSES is the author of the international bestselling book, MAKE BIG HAPPEN, and the Founding Partner of CEO Coaching International, which has coached more than 875 of the world's top high-growth entrepreneurs and CEOs in over 45 countries. Mark has won Ernst & Young's Entrepreneur of the Year award and the Blue Chip Enterprise award for overcoming adversity. His last company ranked as the #1 Fastest-Growing Company in Los Angeles, and #10 on the Inc. 500 list of fastest-growing private companies in the U.S. CEO Coaching International has appeared in the Inc. 5000 list for the last seven consecutive years.