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$39.99
ColorLilac Dusk
In Stock
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At a glance
Sponsored
About this item
Highlights
- 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
- COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
- 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
- CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
- LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 30oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 10.7 Inches (H) x 5.12 Inches (W)
Lid Material: Plastic
Capacity (Volume): 30 fl oz (US)
Used For: Hot or Cold Beverages
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
TCIN: 94460439
UPC: 195429050382
Item Number (DPCI): 082-04-0881
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.88 inches length x 5.41 inches width x 10 inches height
Estimated ship weight: 1.37 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 2417 reviews
quality: 4.11 out of 5
value: 4.05 out of 5
82% would recommend
17 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026Verified purchase
Sturdy and beautiful
Love this brand, beautiful color, sturdy design.
5 out of 5 stars
1 January, 2026
originally posted on brumate.com
Amazing color
[This review was collected as part of a promotion.] I have 4 of these and this color is amazing. Love the leak proof!!
5 out of 5 stars
31 December, 2025
originally posted on brumate.com
Best cup ever
[This review was collected as part of a promotion.] I got my cup and loved it so much got two others for gifts.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
(no review title)
Great!
5 out of 5 stars
29 December, 2025
originally posted on brumate.com
Great Addition
[This review was collected as part of a promotion.] This is a great addition to my cup “addiction”. Perfect size and color.
5 out of 5 stars
29 December, 2025
originally posted on brumate.com
Christmas present
[This review was collected as part of a promotion.] My mom and my cousin were elated to get this as a Christmas present!
5 out of 5 stars
28 December, 2025
originally posted on brumate.com
Color even prettier in person
[This review was collected as part of a promotion.] I gave this to my sister as a gift and she loved it!
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
(no review title)
I love this tumbler. The color is sleek and aesthetic and it doesn’t spill! It keeps my coffee cold for hours without the ice melting. Definitely worth the money.
5 out of 5 stars
26 December, 2025
originally posted on brumate.com
Beautiful
[This review was collected as part of a promotion.] I love this cup. The color is gorgeous. Perfect sizen no leaks even with carbonated drinks. 😍
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase
Great
Love the color just heavier than I expected
5 out of 5 stars
18 December, 2025
originally posted on brumate.com
Beautiful cup
[This review was collected as part of a promotion.] Exactly what I wanted it’s perfect and the best part is it doesn’t leak!!
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
Briliant design
Love the color! I appreciate the straw is rubber on top but metal on the bottom preventing increase in bacterial growth. The "no spill" is true to the word and easy to take apart and clean! The magnetic straw cover and top portion of cup is brilliant! Never lose the straw cover!
1 out of 5 stars
11 December, 2025Verified purchase
Dented & Disappointed
Between the muted Mocha color and thw no spill i wanted this cup so bad unfortunately it arrived dented.
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
Brumate
Love it! So easy to carry
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
(no review title)
love it
2 out of 5 stars
21 November, 2025
(no review title)
Love the color and love that it does what it’s meant to do however I received a damage cup that has a dent on its bottom. The item should have been inspected before shipping it out to the customer. I do not have time to go exchange it so I’ll have to stick with that dent.
3 out of 5 stars
21 November, 2025
originally posted on brumate.com
A bit disappointed
[This review was collected as part of a promotion.] This is the second Era I have purchased. Loved the first one so much I bought another for work travel. This one is not the same. Feels like a different internal design. It makes a slurping sound every time I sip it. It's like there is a clamp that is too tight. I use this for Zoom calls and the first one was so perfect because I could take sips of water without a noise. This one is noisy. Bring back the original design from last year. That one is my favorite!
5 out of 5 stars
17 November, 2025
originally posted on brumate.com
Great cup
[This review was collected as part of a promotion.] I dont jump on the cup wagon like most but this one is great, I love it
5 out of 5 stars
13 November, 2025
originally posted on brumate.com
In my Era Era!
[This review was collected as part of a promotion.] I absolutely love the Era! I have purchased them for myself as well as for teachers and family. By far my favorite!
5 out of 5 stars
10 November, 2025Verified purchase
Worth it!
Truly leakproof! I hate spending that kind of money for a cup, but it’s definitely worth the price! Just wished they had more colors in store!