Branding - by John M Murphy (Hardcover)

Name: Branding - by John M Murphy (Hardcover)
Brand: Palgrave MacMillan
SKU: 1006481829
Price: 169.99 USD
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About this item

Highlights

Brands are among the most valuable assets of most of today's corporations.
Author(s): John M Murphy
220 Pages
Business + Money Management, Marketing

Description

Book Synopsis

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

Dimensions (Overall): 9.21 Inches (H) x 6.14 Inches (W) x .56 Inches (D)

Weight: 1.11 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 220

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Palgrave MacMillan

Theme: General

Format: Hardcover

Author: John M Murphy

Language: English

Street Date: November 18, 1991

TCIN: 1006481829

UPC: 9780333560761

Item Number (DPCI): 247-46-5937

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.56 inches length x 6.14 inches width x 9.21 inches height

Estimated ship weight: 1.11 pounds

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