Sponsored
Being Frenshe Moisture Shampoo - Cashmere Vanilla - 16 fl oz
$12.99 ($0.81/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Target Exclusive
- Breathe in a moment to feel: Peaceful, Serene and Content
- Notes of Cozy Vanilla, Toasted Jasmine Rice, Warm Amber and Creamy Musk. Infused with oat extract, niacinamide, soothing essential oils and upcycled Vanilla
- Smells like cozy vanilla, toasted jasmine rice, sandalwood. Fragrance infused with soothing essential oils + upcycled vanilla.
- Clean, Sulfate, Paraben and Phthalate Free, Free of artificial dyes, Cruelty-free and Vegan
- Backed by MoodScience Technology
- Dermatologist-tested
- Recyclable - check local recycling guidelines
Description
Meet your everyday wellness rituals, infused with mood-boosting scent technology. This nourishing shampoo is infused with hyaluronic acid and coconut oil to replenish moisture as it cleanses
The Fragrance: The Being Frenshe Soothe & Comfort wellness ritual was created to ease the mind and give you time to nourish your soul for a sense of serenity. The scent of Cashmere Vanilla transports you to the relaxing experience of being at a spa – giving you the feeling of being wrapped in warmth, nourishing the soul to increase a sense of serenity. A blend of cozy vanilla, soothing jasmine rice, warm amber and creamy musk gently soothes and comforts the mind. Breathe in a moment for you.
The Ritual: Massage shampoo through wet hair. Breathe in the soothing scent and indulge in the rich lather. Rinse and follow with our Moisture Conditioner.
Why we love it: Cruelty free, vegan and clean formulas, free from sulfates, parabens and phthalates. Being Frenshe products are infused with MoodScience Scent Technology™ a proven technology used to create our scents. Crafted by perfumers, powered by science, designed to enhance your well-being.
About Being Frenshe:
Knowing that beauty is more than hair and skin deep, our founder, Ashley Tisdale has always had a passion for self-love and all things beauty and wellness. On her mental health journey, she discovered that wellness rituals are key to her well-being: to be good for the rest of the world, you need to be good to yourself first. She discovered the power of fragrance combined with her daily rituals greatly influenced her mood — whether it was to keep her grounded and calm or celebrate her confidence and joy.
Being Frenshe is dedicated to enhancing your well-being, both inside and out. Inspired by the science of scent and self-care rituals, Being Frenshe makes it easy to incorporate daily moments of wellness into your routine, all at an accessible price. Simple everyday rituals to help you nourish and take a moment for yourself.
The Fragrance: The Being Frenshe Soothe & Comfort wellness ritual was created to ease the mind and give you time to nourish your soul for a sense of serenity. The scent of Cashmere Vanilla transports you to the relaxing experience of being at a spa – giving you the feeling of being wrapped in warmth, nourishing the soul to increase a sense of serenity. A blend of cozy vanilla, soothing jasmine rice, warm amber and creamy musk gently soothes and comforts the mind. Breathe in a moment for you.
The Ritual: Massage shampoo through wet hair. Breathe in the soothing scent and indulge in the rich lather. Rinse and follow with our Moisture Conditioner.
Why we love it: Cruelty free, vegan and clean formulas, free from sulfates, parabens and phthalates. Being Frenshe products are infused with MoodScience Scent Technology™ a proven technology used to create our scents. Crafted by perfumers, powered by science, designed to enhance your well-being.
About Being Frenshe:
Knowing that beauty is more than hair and skin deep, our founder, Ashley Tisdale has always had a passion for self-love and all things beauty and wellness. On her mental health journey, she discovered that wellness rituals are key to her well-being: to be good for the rest of the world, you need to be good to yourself first. She discovered the power of fragrance combined with her daily rituals greatly influenced her mood — whether it was to keep her grounded and calm or celebrate her confidence and joy.
Being Frenshe is dedicated to enhancing your well-being, both inside and out. Inspired by the science of scent and self-care rituals, Being Frenshe makes it easy to incorporate daily moments of wellness into your routine, all at an accessible price. Simple everyday rituals to help you nourish and take a moment for yourself.
Scent: Vanilla, Scented, Sandalwood
Hair Type: All Hair Types
Health Facts: Vegan, Contains Hyaluronic Acid, Sulfate-Free, Silicone-Free, Paraben-Free, Phthalate-Free, Contains Coconut Oil
Product Form: Liquid
Beauty Purpose: Moisturizing, Shine Enhancing, Basic Conditioning, Nourishing, Smoothing, Softening
Net weight: 16 fl oz (US)
TCIN: 92353517
UPC: 840797176942
Item Number (DPCI): 063-00-2544
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua/eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, fragrance (parfum), sodium chloride, cocamide mipa, guar hydroxypropyltrimonium chloride, glycerin, stearamine oxide, sodium citrate, polysorbate 20, polyquaternium-7, citric acid, sodium benzoate, isopropanolamine, sodium gluconate, panthenol, cocos nucifera (coconut) oil, tocopheryl acetate, magnesium nitrate, methylchloroisothiazolinone, decyl glucoside, magnesium chloride, methylisothiazolinone, hyaluronic acid, sodium hydroxide, propanediol, ethylhexylglycerin, potassium sorbate, benzyl benzoate, coumarin, limonene, cedarwood oil*, bergamot oil*, mandarin oil*, ylang ylang oil*.' '[*essential oils]
Shipping details
Estimated ship dimensions: 2.28 inches length x 2.35 inches width x 8.42 inches height
Estimated ship weight: 1.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the primary scent profile of the shampoo?
submitted by AI Shopping Assistant - 3 months ago
A: The primary scent includes cozy vanilla, toasted jasmine rice, warm amber, and creamy musk.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: How does the MoodScience Scent Technology work?
submitted by AI Shopping Assistant - 3 months ago
A: The technology uses scientifically crafted scents to enhance well-being and create a sense of serenity.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What are the key ingredients in this shampoo?
submitted by AI Shopping Assistant - 3 months ago
A: The shampoo contains oat extract, niacinamide, hyaluronic acid, coconut oil, and upcycled vanilla.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this shampoo suitable for all hair types?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, this shampoo is designed for all hair types, providing moisture and nourishment.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Does this shampoo contain any harmful chemicals?
submitted by AI Shopping Assistant - 3 months ago
A: No, it is free from sulfates, parabens, phthalates, and artificial dyes.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this safe for color treated hair?
submitted by Hair - 6 months ago
A: Yes! Our products are made with clean ingredients and safe for color treated hair!
submitted byManufacturer - 6 months agoBrand expert
Q: Does this shampoo contain any protein?
submitted by Key - 9 months ago
A: Hi there, the Moisture Shampoo does not contain proteins in the formula but includes coconut oil and hyaluronic acid in the formula. Hope this helps!
submitted byManufacturer - 7 months agoBrand expert
Q: Is this shampoo color safe?
submitted by Jennalynnerose - 3 days ago
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Guests are saying
The Being Frenshe moisture shampoo in cashmere vanilla is a delightful addition to any hair care routine, offering a luxurious lather that cleanses without stripping moisture. Guests appreciate its hydrating properties, pleasant scent, and effective formula that leaves hair feeling soft and manageable. The shampoo is sulfate-free and enriched with nourishing ingredients like hyaluronic acid and coconut oil, making it suitable for various hair types. Its attractive packaging adds a touch of elegance to the bathroom.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 366 reviews
effectiveness: 2.13 out of 5
quality: 2.21 out of 5
value: 2.42 out of 5
29% would recommend
55 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
(no review title)
Doesn’t lather up well and leaves my hair feeling really dry and brittle.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2025Verified purchase
Not a fan
Greasy and weird texture on hair. Felt like my hair was not clean at all! Bummed because the smell is awesome!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2025Verified purchase
(no review title)
Absolutely awful. Had to get rid of this product after 2 weeks of trying to use it. Left my hair incredibly greasy and I broke out on my scalp.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
(no review title)
This left my hair dry , brittle AND stiff .
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025
(no review title)
I wanted to love this so bad! The smell is incredible but it just leaves my hair feeling incredibly greasy, which is not only gross, but also a sensory nightmare. I do, on the other hand, really love the conditioner from this line. I'm so disappointed in the shampoo.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 December, 2025Verified purchase
Where's the Moisture?
Picked this up at the store looking for a new shampoo to try. It has a really nice warm comforting smell for the colder months. Couldn't wait to try it but when I did, I was very disappointed. This is not moisturizing at all! One of the worst shampoos I have ever tried.
1 out of 5 stars
11 December, 2025Verified purchase
(no review title)
I love the smell but for me personally instead of hydrating it dried my hair out but I do have colored hair so maybe it’s not meant for color treated hair
1 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2025Verified purchase
Leaves hair super greasy
The only good thing about this is the smell, unless you have extreme dry root don’t buy this ! After washing my hair looks even greasy than before, most shampoos that are moisturizing do not leave leave your hair this greasy
3 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025
Coconut oil equals breakouts
Smells great but the coconut oil in it broke my scalp out (I have Scandinavian heritage, so keep in mind my ancestors probably didn’t know what a coconut was.)
2 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2025Verified purchase
makes your feel oily
makes my hair feel oily was hoping to like this but after i use my hair still feels dirty the scent is so strong to will not be buying this again
1 out of 5 stars
Thumbs down graphic, would not recommend
26 October, 2025
(no review title)
Terrible. Has the consistency of water and you need a lot to get it to lather up.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025
Its gave me Product Build Up!
Do not get this. I loved the perfume and lotion so I ignored the bad reviews of the oily after feeling. It's Product Build up in the hair due to the chemicals.... I have to go to a perfesional to product clean my hair... do not buy this product!
3 out of 5 stars
21 October, 2025Verified purchase
(no review title)
Smells good, but doesn’t feel like it cleans my hair. The conditioner also made it feel greasy.
2 out of 5 stars
15 October, 2025Verified purchase
(no review title)
It has left me super dry, itchy scalp, and hair loss.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Best Shampoo
LOVE LOVE LOVE. This shampoo has made my hair stronger and softer.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
Super drying and leaves residue
Terrible shampoo (and conditioner). I have fine, curly hair. It made my hair feel like straw and it always felt like it had some gross leftover residue in it. It absolutely destroyed my curls and left my hair frizzy and just overall gross. Thought maybe there was an adjustment period for my hair but it never got any better. Also tried this on my 8 yo who has long, straight, normal thickness hair, and her hair was also super dry and I could barely comb through it. It smells great but it is terrible on hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2025Verified purchase
Do not buy
Smells great. Formula make my hair feel dry but look greasy and dirty
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
pleasantly surprised
I am pleasantly surprised by this. Normally I find moisturizing shampoo can often be too much for my hair and make it greasy but this doesn't. I have very color/bleach damaged hair that I've been growing out so making sure that I have something for the rest of my hair while making sure my roots aren't super oily is very important to me. Plus the smell is really nice. first day I used it, someone told me I smelled really good even though I wasn't wearing perfume so I had them smell my hair and they said that was it.
2 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Oily for thinner hair
Smells really good but makes my hair greasy and oily only a day after I wash my hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
dont get it
hair felt stiff, damaged and heavy after using it. I usually alternate between products and every time I used frenshe, my hair felt stiff and scalp felt dry. I do NOT recommend at all.