Because it's Better Air Dried Kibble Salmon Flavor Dry Dog Food - 16oz
$12.99 ($0.81/ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Frequently bought together
Guests also viewed
$12.99($0.81/ounce)
$5 Target GiftCard with 2 select pet food
5 out of 5 stars with 14 ratings
$12.99($0.81/ounce)
$5 Target GiftCard with 2 select pet food
4.6 out of 5 stars with 11 ratings
$21.99($0.31/ounce)
$5 Target GiftCard with 2 select pet food
4.7 out of 5 stars with 166 ratings
$12.99 - $55.99
$5 Target GiftCard with 2 select pet food
4.8 out of 5 stars with 429 ratings
$13.99 - $24.99
$5 Target GiftCard with 2 select pet food
4.4 out of 5 stars with 104 ratings
$11.99 - $36.99
$5 Target GiftCard with 2 select pet food
4.6 out of 5 stars with 2609 ratings
Discover more options
$12.99($0.81/ounce)
$5 Target GiftCard with 2 select pet food
5 out of 5 stars with 14 ratings
$12.99($0.81/ounce)
$5 Target GiftCard with 2 select pet food
4.6 out of 5 stars with 11 ratings
$19.99
$5 Target GiftCard with 2 select pet food
4.8 out of 5 stars with 161 ratings
$50.99
$5 Target GiftCard with 2 select pet food
4.8 out of 5 stars with 162 ratings
$85.99($0.19/ounce)
$5 Target GiftCard with 2 select pet food
4.5 out of 5 stars with 160 ratings
$20.99 - $85.99
$5 Target GiftCard with 2 select pet food
4.6 out of 5 stars with 1122 ratings
Related Categories
5.0 out of 5 stars with 9 reviews
dog likes it: 5 out of 5
easy to digest: 5 out of 5
nutrition: 5 out of 5
quality: 5 out of 5
value: 4.4 out of 5
100% would recommend
5 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025
Just perfect
🐶🐶 Absolutely love this food, well, my pups do😃. Ingredients are excellent and they gobble it up. I’m a licensed breeder, so quality is very important.
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2025Verified purchase
Great
Our dog loved it and from ingredients it should be very healthy.
5 out of 5 stars
Thumbs up graphic, would recommend
1 May, 2025Verified purchase
You get what you pay for
Overall, this is very nice food. I'd say it's on par with Farmer's Dog. All of my dogs liked it, I'm a fan of how it's made (nice soft texture), and the ingredients are excellent. I studied a lot of animal nutrition in college, and this gets my seal of approval. I'm very picky. My one con is the price, because this stuff is EXPENSIVE. But, I feed a very expensive food to my geriatric dog anyway, so you have to weigh the good against the bad. If it's within your budget, go for it; it's great. If not, try it as a topper or as treats. I'd use it again.
5 out of 5 stars
Thumbs up graphic, would recommend
24 April, 2025Verified purchase
No horrible smell
My dogs previous food had a terrible fishy smell every time I opened the bag to feed her. This one actually smells good and my dachshund loves it! I can even give her a bite or two throughout the day as a treat for coming inside instead of a milk bone. Healthier alternative!
5 out of 5 stars
Thumbs up graphic, would recommend
15 April, 2025
Finally Something My Sweet Old Girl Loves!
After trying so many options, I finally found something my senior pup with bad teeth actually loves. She’s super picky, but she goes crazy for Because It’s Better. At first, I mixed it with her kibble—she’d spit out the hard pieces and only eat this! Even her 80lb brother started sneaking bites, so now he gets a scoop as a topper too. It’s such a relief to see them both happy at mealtime, and it puts my mind at ease knowing she’s not struggling to chew or swallowing hard kibble whole anymore.