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Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz
$11.99
ColorRed
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Made only from vegan ingredients with no animal by-products.
- No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
- Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
- Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
Description
Red lips, red nails, red hair - you can have it all with Wrath. This bold classic never goes out of style! Wrath is a deep red with berry undertones which can become more pink as it fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7. Try mixing Wrath with a drop of Transylvania to create a deep crimson red!
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, skin irritant
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 93050522
UPC: 810021110424
Item Number (DPCI): 063-01-0190
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.5 inches length x 0.9 inches width x 5 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye has captured the hearts of many guests with its vibrant colors and pleasant scents. Users appreciate the rich pigmentation and conditioning properties, making it suitable for various hair types, including unbleached hair. Many guests have successfully created stunning two-tone effects and enjoyed the long-lasting results. However, some noted that the color may fade quickly on certain hair types, so pre-lightening may enhance the outcome. Overall, it's a fun and creative way to express individuality through hair color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 656 reviews
effectiveness: 2.79 out of 5
quality: 2.96 out of 5
value: 2.71 out of 5
42% would recommend
28 recommendations
5 out of 5 stars
31 December, 2025
originally posted on arcticfoxhaircolor.com
Love this stuff!!
[This review was collected as part of a promotion.] Have been using for 5 years now! No matter where I go at least one complete stranger will complement my hair :purple_heart:
1 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025
um. don't buy this
my kids hands and skin are blue....but her hair is not
5 out of 5 stars
29 December, 2025
originally posted on arcticfoxhaircolor.com
Fab
[This review was collected as part of a promotion.] Gorgeous colour
5 out of 5 stars
28 December, 2025
originally posted on arcticfoxhaircolor.com
Fun pinkish purple
[This review was collected as part of a promotion.] A beautiful slighly pinkish purple that yielded great results when I used it for Halloween hair paired with sunset orange.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
The color came out great and stayed for a few weeks before actually fading. It smells like grape in my opinion it smelt so good. The only downside is it stains everywhere if you don’t use gloves when applying your hands will be purple, but there is a good amount of dye I probably could’ve dyed my whole head
5 out of 5 stars
26 December, 2025
originally posted on arcticfoxhaircolor.com
My Fav Color
[This review was collected as part of a promotion.] Arctic Fox is the only hair color I buy. I’ve been coloring my hair for two years with Purple AF. It’s a rich color, even on my dark hair. I’m a busy mom and I go longer than I should between coloring and it fades into a very pretty shade that I can wear without feeling like a mess because I missed my color.
5 out of 5 stars
25 December, 2025
originally posted on arcticfoxhaircolor.com
Favorite ever pink dye.
[This review was collected as part of a promotion.] As someone who used other brands for years, arctic fox is truly my all time favorite.
5 out of 5 stars
25 December, 2025
originally posted on arcticfoxhaircolor.com
This came out soooo amazing
[This review was collected as part of a promotion.] This came out soooo amazing on my partner! We did bleach their hair first, one bottle was more than enough and the bowls/brushes helped. Easy to apply and 4 weeks in still looks great and smells like grape bubblegum.
1 out of 5 stars
23 December, 2025
originally posted on arcticfoxhaircolor.com
Disappointed
[This review was collected as part of a promotion.] Pretty color, but did not show up on my naturally white hair.
5 out of 5 stars
22 December, 2025
originally posted on arcticfoxhaircolor.com
Fun color
[This review was collected as part of a promotion.] Absolutely loved these colors.
5 out of 5 stars
22 December, 2025
originally posted on arcticfoxhaircolor.com
Space Cowgirl is amazing! The color came out super vibrant, rich, and exactly like the bottle shows. It smells great, goes on smooth, and doesn’t leave my hair feeling dry or damaged. A little goes a long way and the quality is definitely worth it. I love how bright and bold the green is — it really stands out! Definitely one of my favorite shades! :green_heart::sparkles:
[This review was collected as part of a promotion.] Frosé is such a beautiful pink shade! It gives the hair a soft, dreamy vibe while still being bright and noticeable. The color applies evenly, smells really nice, and leaves my hair feeling smooth instead of damaged. It fades gently and still looks cute as it lightens. This shade is fun, girly, and totally gives paradise vibes. Definitely one of my favorite Arctic Fox colors! :heartpulse:
3 out of 5 stars
22 December, 2025
originally posted on arcticfoxhaircolor.com
eh. . color was off and fades BAD
[This review was collected as part of a promotion.] The dye was gentle and conditioning, but the swatches are WAY off. I put it over my dirty blonde hair and it came out BRIGHT NEON RED and wasn’t rlly cool toned at all :sob: it also faded to an almost pastel muted color within 2 washes (both done with cool water and color-safe products)
5 out of 5 stars
21 December, 2025
originally posted on arcticfoxhaircolor.com
great color
[This review was collected as part of a promotion.] mixed it with transylvania and it made one of my favorite colors my hair has been
5 out of 5 stars
19 December, 2025
originally posted on arcticfoxhaircolor.com
So much fun
[This review was collected as part of a promotion.] Easy to use. Great color and lots of fun.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2025
Don't buy this
I gambled with arctic fox for the first time. I only used on virgin dirty blonde/light brown roots. Very patchy results and didnt stick to blonde baby hairs at all. I had it on for over 2 hours and didnt wash with shampoo. Terrible results.
4 out of 5 stars
12 December, 2025
originally posted on arcticfoxhaircolor.com
LOVE IT
[This review was collected as part of a promotion.] Made my hair the perfectt shade as I wanted it. I mixed it with Ritual for a slightly darker more burgundy type of red and it was rly beautiful. Doesn't last super long tho.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025Verified purchase
(no review title)
Barely lasts a week
5 out of 5 stars
9 December, 2025
originally posted on arcticfoxhaircolor.com
Blue:D
[This review was collected as part of a promotion.] comes out really nicely even on my brown hair!!!
5 out of 5 stars
9 December, 2025
originally posted on arcticfoxhaircolor.com
Amazing!
[This review was collected as part of a promotion.] So dark and awesome……. . makes me feel like a real child of the night. 5 stars
5 out of 5 stars
7 December, 2025
originally posted on arcticfoxhaircolor.com
Good color
[This review was collected as part of a promotion.] The color is really soft, like a pastel pink on light bleached hair. Use cold water when washing your hair and the color stay on for 1 month. Good color if you want a strawberry blonde kinda shade