Sponsored
Almay Length & Lift Mascara - 0.24 fl oz
$9.39
ColorBlack
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- MASCARA THAT MAGNIFIES: Our gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long lash look without clumping, flaking, or smudging
- CONDITIONING LASH FORMULA: Because we love your delicate eye area, this formula is enriched with a lash caring complex of plant based waxes and conditioners to nourish for healthy looking eyelashes
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, this brush is made of 100% plant derived bristles (that evenly coat lashes from root to tip); the packaging is made with post consumer recycled materials
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
Description
Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. This clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. Magnify lashes to your chosen intensity with this smooth, buildable mascara that does not clump or smudge—it’s the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Suggested Age: 16 Years and Up
Health Facts: Hypoallergenic, Artificial Fragrance-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Post-Consumer Recycled Material
Includes: Mascara, Applicator
Beauty Purpose: Lengthening
Net weight: 28.6 Grams
Features: Smudgeproof, Conditioning, Unscented, Non-Flaking, Ophthalmologist Tested, Non-Clumping
TCIN: 80023137
UPC: 309970143039
Item Number (DPCI): 052-01-0694
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated olive oil stearyl esters, alcohol denat., cera carnauba/copernicia cerifera (carnauba) wax, palmitic acid, stearic acid, triethanolamine, acacia senegal gum, candelilla cera/euphorbia cerifera (candelilla) wax, panthenol, aminomethyl propanediol, ascorbyl palmitate, polyvinyl alcohol, vp/va copolymer, chlorphenesin, phenoxyethanol, may contain [+/-: iron oxides (ci 77491, 77492, 77499)]' '
Allergens & Warnings:
IMPORTANT: NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.Shipping details
Estimated ship dimensions: 0.75 inches length x 2.72 inches width x 5.7 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the waterproof as pretty on as the regular mascara and buildable?
submitted by estoddard21 - 1 year ago
A: Hey, Great question! Yes, the waterproof version will perform the same. The Almay Length & Lift Mascara is a buildable mascara that lengthens, lifts, and conditions! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: is this talcum or talc free?
submitted by targetshopper - 1 year ago
A: Hi there, thank you for reaching out! The Length & Lift Mascara™ is talc free.
submitted byRevlon Information Center - 1 year agoBrand expert
Almay is Target Zero: The Sustainable-Forward Makeup Collection
About the collection
About the collection
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its hypoallergenic formula and ability to lengthen and lift lashes without clumping. Guests appreciate its smooth application and lightweight feel, making it suitable for sensitive eyes. However, some have experienced issues with flaking and smudging, particularly in humid conditions. Overall, it is seen as a reliable choice for those seeking a natural look without irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1609 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.71 out of 5
long lasting: 3.43 out of 5
quality: 3.25 out of 5
value: 3.37 out of 5
48% would recommend
39 recommendations
4 out of 5 stars
30 December, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I like the look and feel of this mascara. I find it hard to remove, but I believe that’s just a result of the waterproof formula. It gets slightly smudgy after a long day, but I think it’s a good affordable option that gets the job done!
5 out of 5 stars
30 December, 2025
originally posted on influenster.com
Decent
[This review was collected as part of a promotion.] The Almay Length and Lift Mascara was pretty decent. It gave my lashes noticeable length and a slight lift without clumping. It felt lightweight and didn’t irritate my eyes, which I really appreciated. It’s not overly dramatic, but it’s great for an everyday, clean look.
5 out of 5 stars
29 December, 2025
originally posted on influenster.com
Good mascara !
[This review was collected as part of a promotion.] This mascara was very good for being on the cheaper side of mascara ! Was buildable, it wore really well, and I was able to remove it without a lot of stress !
4 out of 5 stars
29 December, 2025
originally posted on influenster.com
Great lengthening mascara!
[This review was collected as part of a promotion.] I’ve been using this Almay mascara for a bit now and I’m pleasantly surprised. It gives really nice length and definition without clumping. The brush helps you get into the corners and right at the root of your lashes. My lashes look longer and more separated, but still natural—not spidery or heavy. I also love that it feels lightweight and doesn’t flake throughout the day. Another plus is that it comes off easily with makeup remover and doesn’t tug at my lashes. Great everyday mascara, especially if you like a clean, defined lash look.
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
Easy to wear and so light weighted
[This review was collected as part of a promotion.] Loved it. So light on my eyes. It feels like you didnt put on mascara but actually it makes your lashes so beautiful. Easy to wear. I feel confident after wearing it.
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
My new mascara!
[This review was collected as part of a promotion.] This stuff is amazing. It gives a nice full seperated natural looking lash!! There is no clumping or excess mascara on the stick. Itbis a great all day neutral look.
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
Almay lift and volume mascara
[This review was collected as part of a promotion.] So I received this from influenster in exchange of my review, i wasn't expecting the máscara to be that good at all, since I've bought many different brands and this one did work, it lifted my lashes and gaved them volume and there water proof. I struggle with mascaras because my lashes aren't curly and this one helped me a lot, it's now one of my favorites, definitely gonna be trying more of this brand!
5 out of 5 stars
26 December, 2025
originally posted on influenster.com
Natural looking
[This review was collected as part of a promotion.] I was super impressed with this mascara. As a natural blonde, my eyelashes typically appear non-existent due to their (lack of) color. This mascara made them look natural, but full. It was easy to use, not clumpy at all, and didn’t flake off while wearing at all. It was also easy to remove when I was ready to take it off which is key to a good mascara for me.
5 out of 5 stars
26 December, 2025
originally posted on influenster.com
Must try mascara!
[This review was collected as part of a promotion.] Absolutely loving Almay's Length & Lift Waterproof Mascara in Black! It delivers beautiful length and curl without any clumps or heaviness. The brush separates and defines every lash effortlessly, adding just the right amount of volume for a clean, wide-awake look. The color is rich, deep, and super intense—definitely a must-try!
5 out of 5 stars
25 December, 2025
originally posted on influenster.com
Long lasting
[This review was collected as part of a promotion.] I live this mascara it lasts all day and truly makes my eyelashes look like falsies and it’s definitely waterproof. I definitely recommend using the al at eye makeup remover pads with this mascara
5 out of 5 stars
25 December, 2025
originally posted on influenster.com
5 Star Mascara
[This review was collected as part of a promotion.] I enjoy wearing mascara daily. The Almay Length & Lift Mascara does not disappoint. I do not experience dry, clumping lashes. My lashes are lifted with two coats. The mascara wipes clean easily with makeup remover. No excessive tugging or wiping required. The price point is good.
5 out of 5 stars
24 December, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I received the Almay Length and Left mascara for free from Influenster in exchange for my honest review. This mascara applies evenly. It adds good length with great separation. @influenster @almay #complimentary #Almaylongwear #AlmayLengthandLift
5 out of 5 stars
23 December, 2025
originally posted on influenster.com
Great non-clumping mascara!
[This review was collected as part of a promotion.] I tend to avoid wearing makeup because I feel like mascara never works with my lashes. They're long but very straight. No matter how much curling I do, they fall flat by the end of the day with any mascara. After receiving a sample of this tube, I decided to give it another shot. Color me pleasantly surprised when I not only had the smoothest application of my life, but my lashes stayed up all day long. This formula is incredible and felt very lightweight and easily buildable if you like a heavier look. I used the Almay Longwear Eye Makeup Removal Pads to take the mascara off but it made a mess of my under eyes (though I believe that was the fault of the pads). I will try again with a normal makeup removing oil or wipe because I love this mascara that much. 10/10 for intended use!
3 out of 5 stars
23 December, 2025
originally posted on influenster.com
Good, not great.
[This review was collected as part of a promotion.] Honestly didn’t love this mascara. It felt chunky when multiple layers were added. The color and brush were nice, but not nice enough for me to switch from my regular mascara. Good for in a pinch.
5 out of 5 stars
22 December, 2025
originally posted on influenster.com
Doesn't leave patches
[This review was collected as part of a promotion.] I don't usually like waterproof mascaras, but I liked the result because it doesn't leave patches and doesn't make my lashes fall out like others do. I'm giving it a try and I can recommend it, as I like how it's applied.
4 out of 5 stars
21 December, 2025
originally posted on influenster.com
A great natural looking mascara safe for sensitive
[This review was collected as part of a promotion.] Couldn’t be a more perfect mascara for sensitive eyes! The Almay Long & Lift Mascara gives great length and lift without irritation, flaking, or heaviness. I love how my lashes look defined but still feel natural. Perfect for no makeup makeup looks.
5 out of 5 stars
21 December, 2025
originally posted on influenster.com
Definitely a new favorite in my routine 🤍✨
[This review was collected as part of a promotion.] I really love this mascara! It gives my lashes a very natural, clean look while still adding length and definition. What I appreciate most is that it doesn’t smudge at all — no panda eyes, even after a long day. It feels lightweight on the lashes and is super comfortable to wear. Perfect for everyday makeup if you like a fresh, effortless look.
5 out of 5 stars
21 December, 2025
originally posted on influenster.com
Great price and product.
[This review was collected as part of a promotion.] Helps separate lashes and give a voluminous look no flaking and gives a natural curl definitely a must have that’s very affordable for lower budgets
3 out of 5 stars
21 December, 2025
originally posted on influenster.com
Not my favorite
[This review was collected as part of a promotion.] First off I really like how you could see that it helps make your lashes look longer . The coverage was good but I didn’t like how it made my eyelashes look like I didn’t have eyelashes . If you layer the product it does cause mascara clumps . The texture was good but I think if it causes mascara clumps after laying the mascara twice then we may need to use another mascara that doesn’t cause this . If it doesn’t fry fast it smears a lot and leave little black mascara marks / streaks . Overall I wouldn’t recommend this for people who don’t use mascara or have long lashes . I would Give it a two out of five if I didn’t like the length it gives your lashes .
3 out of 5 stars
20 December, 2025
originally posted on influenster.com
Meh
[This review was collected as part of a promotion.] It does flake sadly! It got everywhere on my upper and lower lids! It’s very dry. It has lasted four hours so far, so not bad compared to other brands. It does clump, and I can feel it when I blink. It’s hard to remove the clumps too despite the applicator being straight. It’s okay.