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Aaker on Branding - by David Aaker (Paperback)

Name: Aaker on Branding - by David Aaker (Paperback)
Brand: Morgan James Publishing
SKU: 1002421875
Price: 16.00 USD
Availability: InStock

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Details

Highlights

Some companies and products seem to thrive year after year.What's their secret?
Author(s): David Aaker
200 Pages
Business + Money Management, Advertising & Promotion

Description

Book Synopsis

Some companies and products seem to thrive year after year.

What's their secret? A powerful brand.

David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.

Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.

Inside, you'll discover:

The most practical and powerful branding concepts in use today
How to create and manage a winning brand portfolio
Proven ways to strengthen and leverage brand equity
The 5 B's of branding: equity, relevance, image, loyalty, and portfolio
What every marketer must know for the digital era
The game-changing impact of AI on brand strategy
...and much more

If you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.

Engaging, insightful, and story-driven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures.

Get your copy today-and start creating the brand future you want.

Specifications

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .64 Inches (D)

Weight: .84 Pounds

Suggested Age: 22 Years and Up

Sub-Genre: Advertising & Promotion

Genre: Business + Money Management

Number of Pages: 200

Publisher: Morgan James Publishing

Format: Paperback

Author: David Aaker

Language: English

Street Date: May 6, 2025

TCIN: 1002421875

UPC: 9781636986654

Item Number (DPCI): 247-47-7781

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.64 inches length x 6 inches width x 9 inches height

Estimated ship weight: 0.84 pounds

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