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Truvia Sweet Complete Brown Sweetener with the Stevia Leaf - 14oz
$6.99 ($0.50/ounce) reg $7.29
Sale save $0.30 (4% off)
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About this item
Highlights
- Made from erythritol, molasses, and stevia leaf extract
- Non-gmo, Gluten-free, sugar-free, kosher, and vegan
- Measures and sweetens cup for cup like brown sugar and is great in everything from oatmeal to cookies to coffee
- Calorie-free and sugar-free, this sweetener is suitable for diabetics and those following a carb conscious diet like Keto
- Bag contains 14 ounces of Truvia Sweet Complete Brown calorie-free sweetener
- Packaging may vary. Each bag contains the same great-tasting sweetener.
Description
Truvia® Sweet Complete® Brown Calorie-Free sweetener is a brown zero-calorie stevia sweetener with a hint of molasses that sweetens and measures like brown sugar – all without calories. With Truvia® Sweet Complete® Brown sweetener you can sweeten whatever you want without any additional sugar or calories. Truvia® Sweet Complete® Brown sweetener can add just the right sweetness to your oatmeal, help you bake delicious cookies or cakes, or add to your coffee, tea, or yogurt. This 14-ounce bag reseals and is great for wherever you want some sweetness with a rich brown sugar flavor.
Serving Size: 8.0 g
Serving Per Container: 50
Amount :
% Daily Value*
Total Fat 0g0%
Sodium 0mg0%
Total Carbohydrate 8g3%
Dietary Fiber 0g0%
Sugars 0g
Added Sugars 0g0%
Protein 0g
Iron 0.1mg0%
Potassium 5mg0%
Erythritol 7g
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
erythritol, molasses*, stevia leaf extract, *adds a trivial amount of calories and sugar' '
Dietary Needs: Sugar-Free, Zero Calories, NSF Certified, Vegan, Kosher
Form: Granulated
State of Readiness: Ingredient
Package Quantity: 1
Sweetener source: Erythritol, Stevia
Net weight: 14 Ounces
TCIN: 82254837
UPC: 812130020861
Item Number (DPCI): 261-06-0097
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 1.88 inches length x 6.5 inches width x 8.98 inches height
Estimated ship weight: 0.91 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Guests love using this brown sugar substitute for a variety of recipes, including baking, coffee, and oatmeal. It offers a delicious taste with a hint of molasses, making it a great alternative for those looking to reduce sugar intake. Many appreciate its natural flavor and the fact that it doesn't have a bitter aftertaste.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 682 reviews
quality: 4.46 out of 5
value: 4 out of 5
76% would recommend
13 recommendations
5 out of 5 stars
20 December, 2025
originally posted on influenster.com

Surprising substitute for brown sugar!
[This review was collected as part of a promotion.] I'll admit I wasn't sure what to expect from this because I've used stevia in the past and it's super sweet so you don't need a lot. Put a little too much and there's an after taste. Well, the Truvia really surprised me! I like my coffee on the sweeter side so I tentatively used 1 teaspoon plus a sprinkle extra. It was perfect! I could actually taste the molasses flavor and the sweetness didn't overpower my coffee. I usually use raw or brown sugar in my coffee so this is a decent substitute.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com

Tastes great
[This review was collected as part of a promotion.] Truvia Sweet Complete Brown has a rich flavor with just a hint of molasses. It’s perfect for baking and tastes just like real brown sugar, without the sugar overload
5 out of 5 stars
20 December, 2025
originally posted on influenster.com

Yummy!
[This review was collected as part of a promotion.] I’ve been more focused this year with trying to use less sugar & this brown sugar substitute made is so yummy! It melts easily into my baking & meals.
3 out of 5 stars
19 December, 2025
originally posted on influenster.com

Contains molasses
[This review was collected as part of a promotion.] I use this spoon for spoon for baking cakes with diabetic customers. However found out in the ingredients list this contains molasses in order to get its brown color and that is a sweetener so this isn’t truly a low calorie alternative to really brown sugar.
5 out of 5 stars
19 December, 2025
originally posted on influenster.com

Love this substitute
[This review was collected as part of a promotion.] I have made my coffee, made cookies and have used this product in my oatmeal and I can’t tell the difference between real brown sugar. I love that this doesn’t have an aftertaste and it mixes well with all the sweets.
4 out of 5 stars
19 December, 2025
originally posted on influenster.com

Delicious fluffy alternative brown sugar!
[This review was collected as part of a promotion.] I received Truvia sweet complete brown sugar complimentary from Influenster in exchange for my honest review. I was grateful I had an opportunity to try this because I’ve never used it before. I was quite nervous but intrigued as to how it would taste in my cookie recipes. Sometimes you can tell a difference with these types of sugars. Luckily they turned out oh so good!!🍪 The flavor was spot on!! My molasses cookies were so sweet, rich, and it was just like regular brown sugar!! I don’t know why it took me so king to try it! My cookies baked beautifully too! They were so soft, they had that chewy texture that I love so much. No weird aftertaste either, which was my biggest concern when it came to trying any sugar alternatives. I also really love that it’s lower in calories than other brown sugars so it’s essentially guilt free! I can eat more cookies now!! lol! I’ll definitely be using this again for cookies and other recipes. It completely changed my perspective on sugar alternatives. I only gave it 4 stars because I wish this package had more in it. I do tho recommend Truvia, if you’re looking for an easy swap out for brown sugar., this is the one to try!!
5 out of 5 stars
18 December, 2025
originally posted on influenster.com

Great texture, and flavor, to use in sweet and sav
[This review was collected as part of a promotion.] This is so delicious! I used it last night in my dinner - Sesame Chicken! I also use it to bake goodies and in my oatmeal. So, breakfast, dinner and dessert are covered - with a little less guilt. It doesn’t have a “fake” sweetener aftertaste. The texture is just like regular brown sugar. The granules are nice and moist and a decent size. It blends well when mixing in doughs or sauces. It dissolved so well in my oatmeal. The package is resealable so that makes it so easy to store.
5 out of 5 stars
18 December, 2025
originally posted on influenster.com

love it!
[This review was collected as part of a promotion.] I really like using brown sugar to make cookies. The cookies have a nicer color after baking,and the taste is better than with regular sugar. I love it and will buy this product again.
5 out of 5 stars
18 December, 2025
originally posted on influenster.com

It's excellent
[This review was collected as part of a promotion.] Thanks @influenster @truvia for this calories free sweetener! I love stevia based sweeteners. They're healthier for you and actually taste good. This is great for baking as well as using to sweeten your coffee a bit. It is a fantastic sugar free option.
5 out of 5 stars
18 December, 2025
originally posted on influenster.com

Great for diabetics
[This review was collected as part of a promotion.] Overall the product was solid, it cooked well and evenly, the mouthfeel of the finished cookies was great, no weird artificial taste, also didn’t clump when I stored
5 out of 5 stars
18 December, 2025
originally posted on influenster.com

Perfect!
[This review was collected as part of a promotion.] This was probably the best zero sugar alternative brown sugar I’ve used! No aftertaste and the texture of my baked goods remained the same. Wonderful!
5 out of 5 stars
17 December, 2025
originally posted on influenster.com

The texture is perfect !
[This review was collected as part of a promotion.] The appearance and texture looks perfect.The grain was good and it didn’t have no clumping at all.Perfectly goes either way everything from your food to drinks ,it’s very useful .
5 out of 5 stars
17 December, 2025
originally posted on influenster.com

Brown sugar delight
[This review was collected as part of a promotion.] Flavor was on point for my Cajun sauce that includes brown sugar. I did not taste that bitterness stevia can sometimes add. This was the perfect addition. Packaging feels sturdy and safe for kitchen needs. Very soft and moist. Love this new meal addition.
5 out of 5 stars
16 December, 2025
originally posted on influenster.com

delightful and easy sugar swap
[This review was collected as part of a promotion.] This sugar substitute has a warm flavor, and is delicious in coffee, oatmeal, and substituted into baked goods. It tastes exactly like brown sugar and the hint of molasses was delightful.
5 out of 5 stars
16 December, 2025
originally posted on influenster.com

Better Sugar Substitute
[This review was collected as part of a promotion.] I love that it has the same consistency as regular brown sugar. So, it's perfect for baking. Great substitution for those who want to lower their A1c.
5 out of 5 stars
16 December, 2025
originally posted on influenster.com

Great brown sugar alternative
[This review was collected as part of a promotion.] I never realized that Truvia also makes brown sugar. It is perfect for baking and doesn’t have an awful aftertaste. I used it in cookies an I love it!
4 out of 5 stars
16 December, 2025
originally posted on influenster.com

Good tasting muffins
[This review was collected as part of a promotion.] I’m typically not in to artificial sweeteners but this Truvia brand plant based brown sugar is pretty good. I don’t bake much, but I decided to make some muffins and they came out great with this sweetener.
5 out of 5 stars
16 December, 2025
originally posted on influenster.com

Multi-purpose sugar
[This review was collected as part of a promotion.] I got this product from @influenster in exchange for honest reviews I would say it is Multi-purpose sugar replacement. Works well for beverages as well as for sugar free baking.it is easily dissolved s as well . Absolute favorite zero calorie powdered sugar
5 out of 5 stars
16 December, 2025
originally posted on influenster.com

Great!
[This review was collected as part of a promotion.] Surprisingly, very delicious. Taste a lot like brown sugar, but is even a little sweeter. A great substitute for baking in my personal favorite pudding on oatmeal.
5 out of 5 stars
15 December, 2025
originally posted on influenster.com

A Tasty Sugar-Free Swap for Brown Sugar
[This review was collected as part of a promotion.] I like Truvia Sweet Complete Brown (14oz) as a low-calorie alternative to brown sugar. It looks and measures like real brown sugar, making it easy to use in coffee, oatmeal, and baking. The flavor is mildly sweet with a light molasses note—not quite as rich as real brown sugar, but close enough for everyday use. Overall, it’s a convenient, sugar-free option if you’re watching calories or carbs.