Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28 fl oz
$5.99 ($0.21/fluid ounce)
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4.4 out of 5 stars with 498 ratings
Guests are saying
This shampoo is designed specifically for color-treated hair, offering a gentle yet effective cleanse that helps maintain vibrant color and adds shine. Guests appreciate its pleasant scent and the way it leaves hair feeling soft and manageable. Many have noted its affordability and the long-lasting nature of the product, making it a great choice for those looking to protect their hair color without breaking the bank. However, some guests mentioned needing to use more product for a thorough clean.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 245 reviews
quality: 2.71 out of 5
value: 3.4 out of 5
40% would recommend
15 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
Not tge Tresemne shampoo i remember!
It’s ok but I’d never buy it again. You have to use 8-10 pumps to get any lather and my hair is only chin length!
1 reply from Tresemme Expert team - 2 months ago
We're truly sorry to hear about the issue you've experienced with product. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53167854 we’ll make sure to assist you promptly.
5 out of 5 stars
23 October, 2025
originally posted on influenster.com
Great hair protection and color protection
Amazing product smells is fantastic this product keeps the hair silky smooth as well as proctecting the color me and my fiance both use this product and we love it so much its a great value for a reasonable price
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025Verified purchase
oily and greasy
Never had complains about Tresemme until I tried this one. Hair looks super oily and greasy by the end of the day. I don't recommend it all.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025Verified purchase
Worst shampoo I've ever used
This shampoo is impossible to get a lather with. I have to use 4+ pumps just to feel like it’s getting soapy. And then, it always looks greasy afterward. Absolutely worst shampoo.
1 reply from Tresemme Expert team - 4 months ago
Hi Jess, thank you for your feedback. We apologize for any inconvenience you experienced. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com or Unileverconsumercare.usa@unilever.com) with your contact details and the ref ID: (52452349) so we can address your concerns promptly.
4 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Color saver
Wish they had smaller sizes in this, I never use the same all the time
1 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2025Verified purchase
Didn't work me
Doesn’t lather up well, and scalp doesn’t feel clean even after washing twice.
1 reply from Tresemme Expert team - 7 months ago
We're sorry to hear about your experience with our Keratin Smooth Color Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 51412337 so we can gather more details and assist you further.
5 out of 5 stars
25 April, 2025
originally posted on influenster.com
Good color protection
I use TRESemmé Keratin Smooth Color Shampoo on my hair because it is formulated to protect hair color for up to 60 days. It also contains Keratin to help improve manageability, strengthen, and smooth hair. It has a smooth texture that is easy to apply, lathers well, and leaves hair clean but not dry. The light scent is not too strong and usually lingers long after rinsing, and my hair feels softer and shinier after use. It is affordable and great for anyone with color-treated hair.
5 out of 5 stars
15 April, 2025
originally posted on influenster.com
Great product for the price
Love this shampoo! I’ve tried many different brands and none have worked quite as well as this one. My husband loves the smell of it and makes my hair smooth and shiny.
3 out of 5 stars
9 April, 2025Verified purchase
No user directions
This shampoo did not include directions. I’m not sure how much to use, or how often to use it.
1 reply from Tresemme Expert team - 9 months ago
Thanks for reaching out. Apply our Keratin Smooth Color Shampoo to wet hair. Gently massage the scalp and roots with fingertips to work into a lather. Lightly squeeze the shampoo from roots to ends. Rinse thoroughly. Finish with TRESemmé Keratin Smooth Color Conditioner and style with your favorite TRESemmé products.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2024
Keeps in the color with no irritation
Cleans the scalp, even if you are sensitive. The scent is mild not irritating. My color stayed vibrant for 6 weeks even with nearly daily washes
3 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2024Verified purchase
It's ok
After using an expensive brand and not being a huge fan, I decided to try something more affordable but with great reviews. This shampoo was what I ended up buying and, even though it does the job, I feel like I need to use so much of it in order to have my hair feeling clean. Would not buy again.
1 reply from Tresemme Expert team - 1 year ago
We're sorry to hear that Keratin Smooth Color Shampoo didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref id: 49256168 so we can address your concerns and enhance your experience.
3 out of 5 stars
23 August, 2024
originally posted on influenster.com
It’s okay
This is okay.. it leaves my hair feeling flat and after 3 days it feels super oily and dull. If you’re on a budget and need something affordable, then use this! It does smell really good too.
4 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2024Verified purchase
Great Product & Great Value!
I really like this shampoo. It seems to have a good amount of active ingredients and my hair is lef soft, supple, with smooth cuticles. Hair feel stronger and with more elasticity. Overall = a really great find! The only drawback is that the formula is a bit watery and I find myselft wanting to use more, however, after a few uses I realize that I don't need to use that much to get a good lather and clean.
4 out of 5 stars
5 June, 2024
originally posted on influenster.com
If you want color and strength get this!
This shampoo worked well when I had colored hair. It prevented my color from lifting so quickly and always made my hair feel much stronger! I love the scent of all tresemme products and this one doesn't disappoint! The new pump packaging is the cherry on top!
5 out of 5 stars
15 May, 2024
originally posted on influenster.com
The scent is very pleasant. Smooth configuration results. It also helps protect my hair color and keeps my hair silky smooth. It prevents split ends and improves elasticity.
The scent is very pleasant. Smooth configuration results. It also helps protect my hair color and keeps my hair silky smooth. It prevents split ends and improves elasticity.
5 out of 5 stars
Thumbs up graphic, would recommend
12 April, 2024
Affordable hair care line
I really appreciate how Tresemme has an affordable hair care line. I appreciate that this shampoo works well with color treated hair like mine and it helps keep my hair smooth. Shampoo bottle lasts a long time.
5 out of 5 stars
8 April, 2024
originally posted on influenster.com
Affordable line
I like how Tresemme has created an affordable hair care line. I dye my hair at home so I appreciate the anti fade technology as well as the smoothing properties.
5 out of 5 stars
31 January, 2024
originally posted on influenster.com
Keep dandruff away
I appreciate the effectiveness of TRESemmé Keratin Smooth Color shampoo. It leaves my hair smooth and, importantly, has kept dandruff away—something other shampoos often struggled with. Somehow it works for my hair and the price is affordable, so it a five stars to me.
5 out of 5 stars
27 January, 2024
originally posted on influenster.com
It not waste your money
This is the only brand developer I will use it’s not real damaging to your hair and gets the job done perfectly. I’ve used all the way up to the volume 30 and every time I did color or bleach my hair this developer got the job down great great product and good value for your money
1 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2024
Looks like a bargain, but it isn't
While this shampoo does clean my hair, it takes 3 to 4 times more of this shampoo than other brands like Suave, Panteen, and Nexxus.
1 reply from Tresemme Expert team - 2 years ago
We appreciate your comments, and we're so sorry our Keratin Smooth Color Shampoo didn't quite work for you as expected. We've passed this feedback along.