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Tom’s of Maine Whiten+ Deep Clean Whitening Toothpaste with Fluoride - Peppermint - 4.0oz
$5.99 ($1.50/ounce)
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About this item
Highlights
- What's Inside: Includes one (1) 4.0 oz tube of Tom’s of Maine Whiten Plus Deep Clean Natural Whitening Toothpaste with Fluoride, Peppermint
- Removes Stains: After 2 weeks of twice daily use, this whitening toothpaste removes up to 95% of surface stains to help with a whiter, brighter smile
- Enamel Safe Whitening Toothpaste: This natural whitening toothpaste safely whitens teeth without causing sensitivity
- Clinically Proven Whitening: Whitens teeth using plant-based cleansers and naturally derived micro-polishers that remove and prevent new stains
- Natural Oral Care: Tom’s of Maine Whiten Plus Deep Clean is not tested on animals and is made with no peroxide, artificial flavors, SLS, or dyes
Description
Discover a whiter smile with Tom’s of Maine Whiten Plus Deep Clean Whitening Toothpaste. This enamel safe whitening toothpaste helps whiten without causing sensitivity and removes up to 95% of surface stains*. Tom’s of Maine Whiten Plus Deep Clean Fluoride Toothpaste doubles as an anticavity toothpaste and is clinically shown to prevent stains. This minty vegan toothpaste is formulated with plant-based cleansers and naturally derived micro-polishers and contains no peroxide, SLS, artificial flavors, or artificial dyes and is not tested on animals.
*after 2 weeks of twice daily use
*after 2 weeks of twice daily use
Suggested Age: 6 Years and Up
Health Facts: Dye-Free, Vegan, Contains Fluoride, Artificial Color-Free, Artificial Preservative-Free, Artificial Fragrance-Free, Contains Naturally Derived Ingredients
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 4 Ounces
Features: Kosher, Tartar Control, Halal Certified
TCIN: 92366052
UPC: 827854019336
Item Number (DPCI): 049-09-0192
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15 w/v fluoride ion)(0.24%).
Purpose
Anticavity..Adults and Children 12 Years of Age and Older:
Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.Children 2 to 6 Years:
Use only a pea-sized amount and supervise child's brushing and rinsing (to minimize swallowing).Children Under 2 Years:
Ask a dentist or physician.Inactive ingredients
water, sorbitol, hydrated silica, glycerin, xylitol, lauryl glucoside, natural flavor**, disodium cocoyl glutamate, xanthan gum, tetrasodium pyrophosphate, benzyl alcohol, rebaudioside a, potassium hydroxide, ** peppermint oil and other natural flavor
Question or comments?
1-800-FOR-TOMSShipping details
Estimated ship dimensions: 1.54 inches length x 2.17 inches width x 6.37 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product gluten free
submitted by L Cat - 7 months ago
A: Hello there, our Whiten + Deep Clean Peppermint Toothpaste is gluten-free, along with all of our products.
submitted byTom's of Maine Consumer Affairs - 7 months agoBrand expert
Q: Is this the same or similar to the formerly named "Luminous White" version of Tom's toothpaste? I can't find it anymore
submitted by TheMomvivalist - 9 months ago
A: Hi there! Thank you for the question. We wanted to confirm for you that we no longer produce our Luminous White Toothpaste; we apologize for the inconvenience and can assure you that we will let our Business Development Team know that you would like to see it return. And, in the meantime, while our Whiten+ Deep Clean Peppermint Toothpaste is a different formula and paste, we can absolutely recommend it as an effective alternative to our Luminous White Toothpaste.
submitted byTom's of Maine Consumer Affairs - 9 months agoBrand expert
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4.4 out of 5 stars with 9387 ratings
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Guests are saying
This toothpaste has garnered positive feedback for its effective whitening and deep cleaning properties, leaving guests with a fresh and clean mouth feel. Many appreciate its natural ingredients and mild peppermint flavor, which is not overpowering. While some guests noted that the whitening effects may take time to become noticeable, the overall satisfaction with the product's performance and commitment to natural ingredients makes it a recommended choice for daily oral care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 396 reviews
effectiveness: 4.29 out of 5
quality: 4.29 out of 5
value: 4.43 out of 5
71% would recommend
7 recommendations
5 out of 5 stars
31 December, 2025
originally posted on Home Tester Club

Fresh, gentle, and effective toothpaste.
[This review was collected as part of a promotion.] I’ve been using Tom’s of Maine Whiten Plus Deep Clean toothpaste for a while, and it’s become my go-to daily paste. The first thing I noticed was the clean, refreshing flavor, it’s not overwhelmingly minty, just a pleasant, balanced freshness that doesn’t overpower. It foams nicely and gives my teeth a visibly clean feel after brushing.
4 out of 5 stars
31 December, 2025
originally posted on Home Tester Club

Pleasant to use
[This review was collected as part of a promotion.] I've been using Tom's of Maine Whiten Plus Deep Clean Whitening Toothpaste with Flouride twice a day for about two weeks now. The texture feels smooth but effective, and it gives my teeth a clean, polished feeling after each brush. I appreciate that the flavor is mild and minty or overly sweet but I do with it left a mintier feeling after. This toothpaste also doesn't make me feeling like it causes any teeth sensitivity either. Overall, it's a solid everyday toothpaste that balances whitening and comfort well.
5 out of 5 stars
31 December, 2025
originally posted on Home Tester Club

Super fresh breath
[This review was collected as part of a promotion.] I have been using this toothpaste for a couple weeks now. I can visibly see a difference in whiteness on my teeth. Plus I really like that this toothpaste gives me a suuperrr fresh breath, its almost spicy but I really like it and the freshness lingers for a while making my mouth feel very clean. Would definitely recommend.
5 out of 5 stars
30 December, 2025
originally posted on Home Tester Club

Phenomenal Clean Feeling
[This review was collected as part of a promotion.] This toothpaste is awesome! My mouth feels exceptionally clean after and I have phenomenal breath. It’s everything I look for in a toothpaste for myself and my family.
3 out of 5 stars
30 December, 2025
originally posted on Home Tester Club

Decent toothpaste
[This review was collected as part of a promotion.] The Tom's of Maine Whiten Plus Deep Clean toothpaste has a very strong mint flavor, which I do not mind, but some people may not be a fan of. It is a very very strong mint flavor and is not very sweet. After using it for a few weeks, I didn't notice very much whitening. I drink a lot of coffee but my teeth are not terribly stained, fortunately. It is certainly effective in cleaning your mouth and teeth, however. It leaves my mouth feeling fresh and clean. In my opinion, it's just okay.
1 reply from Customer Care team - 6 days ago
We appreciate you giving our toothpaste a try and letting us know your thoughts. We'll be sure to share this with the team.
4 out of 5 stars
30 December, 2025
originally posted on Home Tester Club

Gentle and Refreshing
[This review was collected as part of a promotion.] I have been using Tom’s of Maine Whiten Plus Deep Clean Whitening Toothpaste with Fluoride for about a month. It feels gentle on my teeth and gums, yet my mouth still feels very clean after brushing. The fresh minty taste is pleasant without being overpowering. While I don’t personally notice a significant whitening effect, I still like this toothpaste over and would continue using it for its gentle formula and clean, refreshing feel.
4 out of 5 stars
30 December, 2025
originally posted on Home Tester Club

Minty scent
[This review was collected as part of a promotion.] Tom’s of Maine Whiten + Deep Clean toothpaste left mouth feeling fresh and minty. I noticed a slight color change on my teeth where it looks brighter.
5 out of 5 stars
29 December, 2025
originally posted on Home Tester Club

Love this
[This review was collected as part of a promotion.] Love this toothpaste! It keeps my teeth feeling clean and brighter and my breath is fresh from morning until I brush again in the evening. Even my 5 year old has switched to using this as she loves the mint flavor!
5 out of 5 stars
29 December, 2025
originally posted on Home Tester Club

Make my teeth looks amazing
[This review was collected as part of a promotion.] Nive toothpaste with fresh taste. I feel my teeth clean and visible whiter after couple weeks of usage. I wish kid will be bigger and more stable to make it more comfortable to store
5 out of 5 stars
29 December, 2025
originally posted on Home Tester Club

Crisp and clean
[This review was collected as part of a promotion.] I'm pretty picky about the texture, taste and efficacy of my toothpaste. I really thought this was a solid pick! I used it about month straight. The taste was just right, not overpowering but still crisp and fresh. The texture wasn't too gummy either. And it kept the surface stains off my teeth. It did it's job.
5 out of 5 stars
28 December, 2025
originally posted on Home Tester Club

Fres, Clean Smile with Gentle Whitening
[This review was collected as part of a promotion.] Tom’s of Maine Whiten Plus Deep Clean Whitening Toothpaste with Fluoride has been a great addition to my routine. The texture feels smooth, and the mint flavor is refreshing without being too strong, so brushing is comfortable from start to finish. After using it twice a day, my teeth feel very clean, and surface stains look a bit lighter, which is impressive for a more natural formula. I also appreciate that it is vegan and free from artificial flavors and dyes, so it fits better with my ingredient preferences.
5 out of 5 stars
27 December, 2025
originally posted on Home Tester Club

Candy cane
[This review was collected as part of a promotion.] This tastes exactly like a peppermint candy or candy cane. It's probably the best tasting toothpaste I've ever used. It's like a 6 out of 10 on minty intensity level, you're not going to blast the room with your minty fresh breath, but it's clean and your tongue isn't in fire by the end. As a toothpaste, it's nice. It doesn't foam up too much, it's a very manageable amount of lather compared to the aggressive bubble action from mainstream toothpastes. As for the whitening, it does work. The toothpaste has silica to polish your teeth. If you already use polishing toothpastes you may not notice a difference, but again I liked that this isn't as rough or gritty as other whitening toothpastes. I will most likely repurchase this and rotate it with a non-whitening toothpaste.
5 out of 5 stars
27 December, 2025
originally posted on Home Tester Club

Minty fresh
[This review was collected as part of a promotion.] Leaves my mouth feeling clean and refreshed. The mint flavor isn’t too strong and I feel like it helps keep my teeth clean. Not too sure it has whitened my teeth much over the last few weeks.
4 out of 5 stars
27 December, 2025
originally posted on Home Tester Club

Tastes good and cleans
[This review was collected as part of a promotion.] I used the entire tube of this and might move to it as my permanent Tooth paste . It tastes good and while I didn’t notice any whitening my teeth are already pretty white so I cannot comment on that. All around a good toothpaste.
4 out of 5 stars
27 December, 2025
originally posted on Home Tester Club

Great subtle flavor and refreshing
[This review was collected as part of a promotion.] I have been using this toothpaste for about a month now and I have enjoyed using it each time I brush. It has a subtle mint flavor that foams well and leaves my mouth feeling refreshed and clean. My kids (5 & 4) even enjoyed using it! Overall, this is a nice cleansing toothpaste that is made with natural ingredients leaving your mouth refreshed and clean!
5 out of 5 stars
26 December, 2025
originally posted on Home Tester Club

good paste
[This review was collected as part of a promotion.] This is a good paste. I like the flavor of it. It also feels very fresh after brushing with this. The ingredients in this are also good. Overall using this make the teeth feels nice and clean. Haven't seen teeth whiten yet, but probably using it for longer will make some difference.
4 out of 5 stars
24 December, 2025
originally posted on Home Tester Club

works well for whitening
[This review was collected as part of a promotion.] I received this toothpaste from home tester club in exchange for my honest review. I think it works well as a whitening toothpaste and doesn't leave that weird after taste that some whitening toothpastes have. I however don't love it more than my every day tooth paste so while this was nice to try I don't see it becoming a replacement for my arm and hammer
4 out of 5 stars
23 December, 2025
originally posted on Home Tester Club

Overall good whitening toothpaste
[This review was collected as part of a promotion.] Overall good whitening toothpaste. I like Tom's because they use natural ingredients and do not use harsh chemicals. Also I like that it came out with fluoride as a lot of other natural toothpastes do not include fluoride, which is very important for preventing cavities. My mouth feels clean and fresh after using it. It actually whitens my teeth. However after using it for a while, I noticed sensitivity in my tooth that I recently had fillings done.
4 out of 5 stars
23 December, 2025
originally posted on Home Tester Club

Great, fresh clean!
[This review was collected as part of a promotion.] Here are my thoughts: -The whitening was probably at least 50% whiter with 2x daily use. I'm a moderate coffee drinker so that's pretty decent! -The flavor was weird at first but easy to get used to after a couple of days. -I definitely feel like my mouth is clean and fresh after brushing. -So glad there was an option with fluoride as we have well water. Overall, great product! I think it whitens well for a toothpaste. I'd add a secondary whitening product if you want to see even better results.
5 out of 5 stars
20 December, 2025
originally posted on Home Tester Club

Whitening Without the Harsh Chemicals
[This review was collected as part of a promotion.] This toothpaste is a great option for brightening your smile without ask the harsh chemicals of other brands. It really did remove the stains on my enamel from daily coffee and tea drinking. The peppermint flavor is strong but not overpowering. This really is a solid toothpaste for everyday use for natural oral care lovers.