The Chief Storytelling Officer - by B Rain Bennett (Paperback)

Book Synopsis

Who is The Chief Storytelling Officer?

If a business doesn't have one, it's likely missing the most powerful role in its organization.

The Chief Storytelling Officer is a tactical guide for entrepreneurs, startups, and small teams who know their brand deserves better storytelling--but can't afford a full-time CSO to lead the charge.

Drawing on the strategies of iconic brands like Nike and Microsoft, this guide reveals how world-class storytelling leaders like Nelson Farris and Steve Clayton shape narratives that move global audiences--and how those same principles can help any business build trust, convert customers, and create lasting brand impact.

From clarifying a company's core narrative to aligning teams around a shared vision, The Chief Storytelling Officer empowers businesses to create a brand story world--not just one-off stories for social media. Small business owners will learn how to lead with story at every level: mission, messaging, marketing, and more.

Whether a company is running lean or just getting started, this is their blueprint for turning story into strategy--and strategy into sales.

Not ready to hire a Chief Storytelling Officer? It's time to become one.