tarte Travel-Size Big Ego Vegan Mascara - 0.15oz - Ulta Beauty
$15.00
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Guests are saying
This mascara has garnered a strong following for its ability to deliver impressive length and volume without clumping. Many guests appreciate its easy application and the dramatic effect it provides, making it suitable for both everyday wear and special occasions. While some have experienced issues with smudging and flaking, the overall consensus highlights its vegan formula and the beautiful results it achieves, making it a popular choice among mascara enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2811 reviews
62% would recommend
27 recommendations
1 out of 5 stars
3 January, 2026
originally posted on http://www.ulta.com
Never again
I hate spending so much money on mascara. I was excited to use this. Immediate application-it looks amazing. Not long after it starts crumbling off. Leaving my Under eyes looking terrible. I live 80 miles from an ulta and did not get it back with in return time frame. The only way i got it to work was to use a primer mascara and then a water proof-telescope mascara. Never agian!
5 out of 5 stars
28 December, 2025Verified purchase
So good
10/5 best mascara. I love a good mascara and this is it.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
(no review title)
I buy there products all the time this mascara is running.
5 out of 5 stars
10 December, 2025
originally posted on http://www.ulta.com
Yes
Great product
5 out of 5 stars
10 December, 2025
originally posted on http://www.ulta.com
Love how full my lashes look
Love this, been trying many mascaras and I think I finally found the one I love most!
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
- Skin concern: Aging
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Blue
- Skin type: Combination
My favorite!
This is my absolute favorite mascara from Tarte! Love how full it makes my lashes! I have sensitive eyes and it doesn’t bother me at all
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Uneven skin tone
- Hair color: Auburn
- Eye color: Green
jkk b
love this product
1 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com
Don't recommend
Ive tried to make this item work for me and so many ways and everytime i get racoon eyes and black flakes on my face. I find it starting to do this around the 3 hour mark of having it on. Not a trust worthy product and ive already thrown it out due to ruining important moments in my life.
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025Verified purchase
- Hair color: Grey
- Skin concern: Sun damage, Aging
- Skin type: Combination
- Skin tone: Medium
(no review title)
Great product at a good price!
2 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com
need a better brush
The brush is not up to my expectations. The color is black, but could use a darker tint. The container is sturdy and heavy, as it is made from metal. The brush does not get all the small hairs at the edge of the eye. Needs a better brush.
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com
Get this rn!!
If you want something that makes you lashes show us this!!!
5 out of 5 stars
22 August, 2025
originally posted on tartecosmetics.com
#1 mascara, but wish it came in brown!
Absolute FAVORITE mascara, but now that I'm getting older. . . I would love if it came in brown.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Eye color: Blue
- Skin concern: Sun damage, Pores, Acne, Blackheads, Uneven skin tone, Sensitivity, Dark circles, Calluses, Aging, Cellulite, Dullness, Redness
That smudgy look
Smudges everywhere. Definitely tart!!!
5 out of 5 stars
14 August, 2025
originally posted on http://www.ulta.com
Great lashes
Makes your lashes long and thick. No clumping
5 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com
best mascara i've used
honestly i feel like no mascara compares to this one. it never clumps, the wand gives a nice coating so i only have to do one coat, it adds amazing volume and length, and removes easily. no complaints.
5 out of 5 stars
13 July, 2025
originally posted on http://www.ulta.com
My favorite mascara I've tried
I love it so so much. It makes my lashes look very pretty and I think it lasts. A lot of people didn't have good experiences but I personally loveeee it!
5 out of 5 stars
8 July, 2025
originally posted on http://www.ulta.com
Love this mascara
Tried the mini version first to see if I liked it and sure enough came back for the full size. Just love everything about it. The brush, the stay factor, no flaking off. Lengthens my lashes. I do wear primer first but yes indeed keep making this! I love it!
3 out of 5 stars
30 June, 2025
originally posted on http://www.ulta.com
I am not loving it
The mascara is ok, I like a thicker coating mascara and this seems to be a more light coating. I have to put on multiple applications to get the fullness I want.
5 out of 5 stars
7 June, 2025
originally posted on http://www.ulta.com
loyal for years
literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
5 out of 5 stars
7 June, 2025
originally posted on http://www.ulta.com
loyal for years
literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens