tarte Amazonian Clay 12-Hour Blush - Natural Beauty - 0.12oz - Ulta Beauty
$30.00
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Guests are saying
The Tarte Amazonian Clay 12-Hour Blush is a favorite among guests for its smooth application, long-lasting wear, and beautiful color payoff. Many appreciate the variety of shades available, which cater to different skin tones and preferences. Guests love how the blush feels lightweight and natural on the skin, making it suitable for everyday use or special occasions. However, some have expressed disappointment over recent formula changes and discontinued shades.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 114 reviews
5 out of 5 stars
11 January, 2026
originally posted on tartecosmetics.com
Definitely lasts!
I like how pigmented yet buildable it is. Definitely lasted all day for me :)
5 out of 5 stars
10 January, 2026
originally posted on tartecosmetics.com
Love it
[This review was collected as part of a promotion.] It’s a soft color and doesn’t make my face feel greasy or dry. The only blush I will use! Color is perfect
5 out of 5 stars
5 January, 2026
originally posted on tartecosmetics.com
My go-to blush always
[This review was collected as part of a promotion.] I have been using this blush for 5 years and love it. It lasts for several hours and looks natural.
5 out of 5 stars
3 January, 2026
originally posted on tartecosmetics.com
Amazing blush
[This review was collected as part of a promotion.] This color looks amazing on and definitely enhances my daily makeup routine.
5 out of 5 stars
31 December, 2025
originally posted on tartecosmetics.com
Best!
[This review was collected as part of a promotion.] It is all I wear! It is pure color that I can control lighter or darker! Quality never changes! Love this!
4 out of 5 stars
23 December, 2025
originally posted on http://www.ulta.com

Blush is cute ☺️
I like looks cute
5 out of 5 stars
1 December, 2025
originally posted on tartecosmetics.com
Love the color!
I got a mini travel size and come back to buy full size! really love the pigment and texture on my cheek! really like it!
1 out of 5 stars
30 November, 2025
originally posted on tartecosmetics.com
Was Obsessed with shade Glisten
I’ve been using Glisten for years. I guess it’s discontinued?! Do they have any other shades with a hint of shimmer?
4 out of 5 stars
26 November, 2025
originally posted on http://www.ulta.com

Apply sparingly for best result
The first time I used this I put it on like a lighter color I had previously used and I looked like a clown before I blended and wiped some off. I now have the hang of it I love it!
5 out of 5 stars
19 November, 2025
originally posted on tartecosmetics.com
Blush
[This review was collected as part of a promotion.] It is a substantial product. . however the wrong color for me.
5 out of 5 stars
18 November, 2025
originally posted on tartecosmetics.com
Great product
[This review was collected as part of a promotion.] I love the Amazon clay blush! It always gives me the perfect glow
5 out of 5 stars
29 October, 2025
originally posted on tartecosmetics.com
Lovely blush!
Love Love Love! And. . . . happy I chose the right shade! Just enough for a hint of color during the day and can easily add for intensity at night. Happy with my purchase!
3 out of 5 stars
19 October, 2025
originally posted on tartecosmetics.com
Bring back Peaceful!! Don't care about vegan!
Why did you discontinue PEACEFUL!??! I'd been using it for 10 years, got my my mother, aunts, and cousins all hooked to it. Everyone has blush, the glittery blush made it perfect. You're losing customers. Reddit is filled with posts asking for other brand recommendations for Peaceful
5 out of 5 stars
13 October, 2025
originally posted on http://www.ulta.com

I love this product!
I have bought this product before.
3 out of 5 stars
27 September, 2025
originally posted on http://www.ulta.com

They changed the color
I used this blush in Natural beauty for the last ten years. Repurchased it recently online (the local ulta was out of stock of this color. If I had swatched it, I might not have gotten it) THe color upon opening was very different. Much lighter than the old formula AND lighter than the product photo. The old color was such a nice natural fit, that one time I overdid it a bit and kept getting asked if I had a fever (rather than thinking I had too much blush on) I was initially going to return the item, but after trying on.. I thought the color was still pretty, albeit not the color I wanted. I figure I have it, I will give it a go. It does take more swipes to get it to look as vibrant and the color has more of a mauve undertone than the last formula. the last formula was more reddish peachy undertone. There is less product as well, but shrinkflation is everywhere and I am going to assume it costs them more to make to go vegan. I do like that it is vegan now, though. I would give it less stars because the color changed...except the color is still very pretty.. despite having to use more. Still a natural pink, and it is buildable. Pardon my bad swatch photo.
3 out of 5 stars
27 September, 2025
originally posted on tartecosmetics.com
Color changed
Natural beauty was my favorite for years. I ordered it and the color has totally changed. Looks nothing like the one website either. It’s a pale pink now and before it looked like my natural skin when I’m flushed.
1 out of 5 stars
11 September, 2025
originally posted on tartecosmetics.com
Bring back Dazzled
Cannot find Tarte Amazonian Clay 12-hour blush in Dazzled anywhere! I have been wearing this shade for many years and it was a top seller. I would buy two at a time because it would be sold out often.
5 out of 5 stars
30 August, 2025
originally posted on tartecosmetics.com
favorite blush!!!
i love this blush, goes on so easily and covers so well with a gorgeous glowy pink!!
2 out of 5 stars
30 August, 2025
originally posted on tartecosmetics.com
Bummerrrr, DISCONTINUING COLOR
Love Tarte blush but can't find captivating any more. That was such a great color. Some of these other colors are so vibrant, that was such a natural color. Not sure what I will do now for a blush. Bummer
5 out of 5 stars
31 July, 2025
originally posted on tartecosmetics.com
Beautiful color & smooth application
Beautiful wash of color & smooth application. I appreciate the skin loving ingredients for my mature skin! Stayed on through my busy day too.