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Stila Liqua-Play Eye Shadow - 0.15oz - Ulta Beauty
$25.00
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At a glance
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About this item
Highlights
- Color-true application in a single swipe. Perfect for blending, building and layering, too.
- Long-wearing, lightweight matte for hours of comfortable wear.
- Streak-free for a soft-focus finish.
- No-budge, bleed, crease, or fade.
Description
This blendable, buildable, long-wear matte looks and feels amazing with a melt-right-in texture that invites play and stays. Easy-glide formula with Blend + Set Action for no crease, budge or fade – and comfortable wear. Formulated with conditioning shea butter and Vitamin E derivative.
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shading, Blending
Net weight: .15 fl oz (US)
Features: Blendable, Vitamin-Infused
TCIN: 94269930
UPC: 094800364783
Item Number (DPCI): 342-02-7371
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, trisiloxane, disteardimonium hectorite, synthetic fluorphlogopite, dimethicone, vp/eicosene copolymer, trimethylsiloxysilicate, silica, dimethicone/vinyl dimethicone crosspolymer, propylene carbonate, silica dimethyl silylate, butyrospermum parkii (shea) butter, triethoxycaprylylsilane, tocopheryl acetate, citric acid, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)' '
Allergens & Warnings:
CAUTION: Flammable until dry. Do not use near flame, or heat., CAUTION: In case of irritation or discomfort, discontinue use.Shipping details
Estimated ship dimensions: 0.93 inches length x 1.14 inches width x 3.58 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 265 reviews
50% would recommend
2 recommendations
5 out of 5 stars
3 November, 2025
originally posted on http://www.stilacosmetics.com

My go-to look
Let's start, I have aging skin with both semi oily skin and issues with dry skin. I have previously hated liquid eye shadows due to creasing etc. This, however, is my new FAVORITE eye shadow. I can put it on in minutes in the car without a brush, it's buildable, does not cease, and lasts. And at the end the day, is not hard to wash off either with a mild cleanser or makeup remover. The only change i could recommend, is that they come out with more color options. Stila really nailed it with this one!
3 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com

Amazing earthy, red-brown come, BUT...
I LOVE this color, but, it is hard to blend. I have to use primer with it, and it still creases. So, being hard to blend and creasing, even with primer, I can only give this 3 stars. Not worth the price.
3 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com

Gorgeous Color!
I LOVE this color, but, it is hard to blend. I have to use primer with it, and it still creases. So, being hard to blend and creasing, even with primer, I can only give this 3 stars. Not worth the price.
5 out of 5 stars
30 August, 2025
originally posted on http://www.ulta.com

Will purchase in other colors
Bought this cream-in-a-tube shadow in Marvelous Matte. Love it!! Staying power is virtually all day. Color is perfect for a neutral eye shadow. For these types of shadows, because they tend to set quickly, I typically wipe my own eyeshadow blending brush on the tube's applicator, then apply quickly to my lid. This formula spreads quickly and sets rather quickly. The trick is to get the product on your brush and work it onto the lid. I plan to buy more colors. What I don't know yet is how long each tube will last. A bit expensive but worth it so far! Highly recommend.
5 out of 5 stars
30 August, 2025
originally posted on http://www.stilacosmetics.com

Mauvelous is the best natural all over color
Love these products and the eyeshadow does not come off
2 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com

Nope
I bought these in two colors and they look great for about an hour. I found the claims of no creasing to be completely false. They wear away within a few hours and leave an ugly, wet crease behind. Huge waste of money. Really disappointed.
5 out of 5 stars
30 June, 2025
originally posted on http://www.stilacosmetics.com

Yes! I'm purchasing back stock!
I love how easy it is to apply! Just swipe on, blend a little with eyeshadow brush. Add a touch of brow highlighter and good to go! One thing I will say is that the color Sandy Matte is not even close to what it appears on your website. Poor representation.
3 out of 5 stars
31 May, 2025
originally posted on http://www.ulta.com

Creases
This product is advertised as no-crease, but it has met its match with my creased eyes. I originally bought "crema matte" to use as a base/primerer for eye shadow. It blends wonderfully with my finger, yet i have a harder time with a brush. When first applied it looks matte and smooth. More so, when powder eye shadow and eye sticks are applied on top it enhances their color. Unfortunately, it still creases. Ive tried with a lot of product, ive tried with very little. Ive cleaned and primed my eye lids with no luck. Gave it a go with this product stand-alone; it always creases. Only saving grace is the creasing is mostly the color of the creme so any vibrant eye color isn't terribly obvious in my eye crease. I wont repurchase, but i will use the rest of this tube.
1 out of 5 stars
23 May, 2025
originally posted on http://www.stilacosmetics.com

Not for the elderly
I am almost 80 and have worn makeup for many years. I find this very drying and sits in the creases no matter how lightly you put it on. It dries so quick that it has to be put where you want it immediately. It is extremely hard to remove and truly I think this is a terrible product for us old gals. Do not buy it you will be sorry as it is really for the young.
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2025Verified purchase
- Eye color: Blue
- Hair color: Blonde
- Skin type: Combination
- Skin concern: Aging
- Skin tone: Light
Love Love Love!!!
Love Love Love this product!! You don’t need to use much and it blends effortlessly. The colors are beautiful and it stays all day. I bought all three of these colors and they are amazing!!
5 out of 5 stars
21 May, 2025
originally posted on http://www.stilacosmetics.com

I would buy this product again!
I love this product! It stays on all day. I'm hoping for more colors (med gray)
5 out of 5 stars
8 May, 2025
originally posted on http://www.ulta.com

Really great product
The problem with most cream eye shadows is that they crease. This does not at all. It stays perfect all day. I have the sandy mat. It is a natural look that I can enhance if I choose to with other shadows. Even if other shadow wears off through the day, this does not. It looks just as good at 6 pm as it did at 6 am. More colors please!
1 out of 5 stars
8 May, 2025
originally posted on http://www.ulta.com

Brown is too red
Made me look like i had an eye infection
3 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2025Verified purchase
- Hair color: Blonde
- Skin type: Combination
- Eye color: Green
- Skin tone: Light
Hard to blend
Nice texture and color payoff. Almost too pigmented though and difficult to blend. I knew up looking blotchy no matter how much I try to blend .
5 out of 5 stars
26 April, 2025
originally posted on http://www.ulta.com

Best shadow
First time trying creme shadow and now I'm obsessed with this one
5 out of 5 stars
26 April, 2025
originally posted on http://www.ulta.com

Best shadow
First time trying creme shadow and now I'm obsessed with this one
5 out of 5 stars
18 April, 2025
originally posted on http://www.ulta.com

Beautiful pigment
Great eyeshadow. Easy application and lasted through the night. I have the blue and purple shades which have beautiful pigment and are buildable. Doesn't make your eyelids feel dry or heavy.
5 out of 5 stars
9 April, 2025
originally posted on http://www.ulta.com

Amazing !!!!
This liquid shadow is great for quick makeup looks. Can do anything from something suttle to something elegant. Love it
1 out of 5 stars
23 March, 2025
originally posted on http://www.ulta.com

Did not feel good on my eyes
This was like glue on my eyelids. Everything stuck to this product. Especially my eyelashes and anything remotely fuzzy. I tried for a few days and had to return it. Was a great shade, just not a good formula for my eyes.
5 out of 5 stars
7 March, 2025
Works well for mature skin
[This review was collected as part of a promotion.] I'm pushing 42 and i have hooded eyes. This works well for me and doesn't show a lot of creasing that a lot of other eye shadows do. The color is beautiful and can be worn every day or you can dress it up a bit for a more dramatic look. Highly suggest giving this a try.