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Seventh Generation Fabric Softener - Lavender - 90 fl oz - 2 of 4Seventh Generation Fabric Softener - Lavender - 90 fl oz - 3 of 4Seventh Generation Fabric Softener - Lavender - 90 fl oz - 4 of 4
Seventh Generation Fabric Softener - Lavender - 90 fl oz - 1 of 4

Seventh Generation Fabric Softener - Lavender - 90 fl oz

$12.49 ($0.14/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Seventh Generation Fabric Softener leaves clothes fresh and soft
  • Softens & reduces static cling without the use of animal-derived ingredients
  • Our gentle formula is free of dyes and synthetic fragrances
  • One bottle of our fabric softener delivers 90 loads of fresh, soft laundry
  • Our biodegradable formula is septic safe and designed to be used in standard and HE (high efficiency) machines
  • Caring today for the next seven generations - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)

Description

Seventh Generation Lavender and Blue Eucalyptus Fabric Softener leaves your clothes soft and fresh. Our concentrated formula uses a plant-based softener to reduce static cling and soften your clothes. Our fabric conditioner is free from animal derived ingredients, dyes and synthetic fragrances. We never test our products on animals and our products are certified cruelty free by the Leaping Bunny Organization. For the best results, use in combination with Seventh Generation laundry detergent. At Seventh Generation we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap and fabric softener products, you're joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Lavender
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Fluoride-Free, Contains Naturally Derived Ingredients, Phosphate-Free, Animal By-Product-Free, Hypoallergenic
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, drink water if product is swallowed
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Cruelty-Free, Biodegradable, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Surfaces Not Recommended: Leather
Net weight: 90 fl oz (US)
Number of uses: 90
TCIN: 17184383
UPC: 732913229482
Item Number (DPCI): 003-02-0280
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, dihydrogenated palmoylethyl hydroxyethylmonium methosulfate (plant-based softener), propylene glycol (plant-derived processing aid), citric acid (plant-derived ph adjuster), calcium chloride (mineral-based viscosity modifier), sodium benzoate (synthetic preservative), plant-derived fragrances: citrus aurantium amara (bitter orange) leaf/twig oil, citrus aurantium dulcis (orange) peel oil, eucalyptus citriodora leaf extract, hexyl acetate, juniperus mexicana (cedar) oil, lavandula hybrida (lavandin) oil, pogostemon cablin (patchouli) oil, raspberry ketone, vanillin, lavandula oil/extract, linalyl acetate, linalool, citrus aurantium peel oil, limonene and camphor are fragrance allergens.

Shipping details

Estimated ship dimensions: 4.6 inches length x 7.28 inches width x 11.36 inches height
Estimated ship weight: 6.31 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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4.5 out of 5 stars with 739 reviews
cleans effectively: 4.29 out of 5
quality: 4.23 out of 5
scent: 4.15 out of 5
value: 4.15 out of 5
76% would recommend
130 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase

(no review title)

love this fabric softener!
jackiebb
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
23 December, 2025
originally posted on influenster.com
Image

Smells like actual fresh lavender while making my

I have been using Seventh Generations lavender scented fabric softener for years! It does a great job with making my clothes feel nice and soft. The Fresh Lavander scent makes them smells so clean and lovely without being too powerful or masking. If it reduced static just a little more and was a just touch more concentrated (so you don't need to use so much) it really would be the perfect fabric softner!
jadeohso_1577
Did you find this review helpful?
5 out of 5 stars
22 December, 2025Verified purchase

Good quantity, quality and price!

Target is my go to place for great value!
Elisa
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
11 December, 2025
originally posted on influenster.com
Image

No irritation

This is the only softener I can use that does not irritate my skin . Leave the clothes super soft and no left over residue. Washes perfectly .almost gives the clothes a thicker softer feeling .
ginam412_4769
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase

(no review title)

cleans good and has a great smell
Shane
cleans effectively: 4 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase

Nice, clean scent.

I love the light, fresh smell.
Mcespyl
cleans effectively: 4 out of 5
quality: 4 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Image

Leaves clothes feeling soft and delicate

The most amazing fabric softener. Leaves my clothes feeling sooo soft and delicate! Has such clean ingredients and does the job for the buck! Amazing!!
madalynn6_9641
Did you find this review helpful?
5 out of 5 stars
26 October, 2025Verified purchase

(no review title)

Smells amazing - works as well as a name other name brand softeners I’ve tried.
LM
Did you find this review helpful?
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
Image

Sensitive skin look no further

My family has sensitive skin free and clear is our go to. This product makes our clothes feel soft. They have better ingredients compared to other brands.
nicolep1035_718
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase

Cuts static and makes clothes soft

I purchased this in hopes to stop using toxic dryer sheets for static. It definitely works! No static and no more dryer sheets. Fragrance is from essential oils and is not overpowering at all!
GiGi1
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
16 October, 2025
originally posted on seventhgeneration.com
Image

Too thick!!

Way to thick, had to mix 50/50 with water just to use up what I had. Not recommended at all for front loaders, would not even dispense in my softener dispenser. Had to clean out with vinegar.
Brokendogs
Did you find this review helpful?
5 out of 5 stars
10 September, 2025
originally posted on influenster.com
Image

Sensitive skin friendly

As someone who has developed sensitive skin, finding a product like this has become important. I like that it does not baby any dyes or fragrances.
stefaniem162_1503
Did you find this review helpful?
5 out of 5 stars
12 August, 2025
originally posted on seventhgeneration.com
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Great Product

Finally received the softener without it being so thick you could not pour from the product bottle. TY
DMConnors
Did you find this review helpful?
5 out of 5 stars
6 August, 2025Verified purchase

Eco friendly and works great

The softness and smell of the clothes is great
Great product
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
2 August, 2025
originally posted on influenster.com
Image

Super clean and fresh finish!

Wow, loved this! Will continue to buy it and clean my clothes with it. I love how eco friendly it is. I can totally tell once my clothes come out and feel so good when on my body.
timb132_6631
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase

A truly clean fabric softener

I do not want harmful chemicals and scents on my body. I Love this brand. It leaves clothes soft with a clean scent that does not affect my sensitive sense of smell or my asthma.
Catpat
quality: 5 out of 5
scent: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2025Verified purchase

Always earth conscious

Seventh Generation softener leaves clothes smelling fresh and soft. Great quality for a great value.
Wonko
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase

Not pleased

The bottle didnt feel full. I did not like how my laundry smelled after.
1 reply from Seventh Generation team - 7 months ago
Thank you for sharing your feedback with us. We’re sorry to hear this, the quality of our Lavender Fabric Softener is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 51506717.
MzJayne
cleans effectively: 1 out of 5
quality: 2 out of 5
scent: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase

Lightly fragrant fabric softener

I absolutely love this fabric softener and feel safe washing my clothes with it. I have sensitivity to fragrance and this softner is my skin approved!
Julie P
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2025Verified purchase

Lisa

It was the way it arrived, it was so banged up it wouldn't even stand up. My orders always come in much better shape, and also the hair co!or boxes were in rough shape very Ddisappointing
1 reply from Seventh Generation team - 7 months ago
We're so sorry for any confusion and inconvenience! We recommend reaching out to Target's Customer Service Team directly for assistance.
Lisa
cleans effectively: 5 out of 5
quality: 1 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

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