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Kellogg's Rice Krispies Cereal
$6.49 ($0.27/ounce)
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About this item
Highlights
- 4 SIMPLE INGREDIENTS: Crafted with rice, sugar, salt, and malt, plus 8 vitamins and minerals; Made with USA rice and no artificial colors or flavors
- SNAP, CRACKLE, POP: Start the day with this classic crispy, puffed, oven-toasted rice cereal; Add milk, and spoon up magical sounds in every bite
- FEEL GOOD BREAKFAST: 150 calories per serving; Fat free, nourishing cereal the whole family will love
- YUMMY CEREAL BARS: Create homemade treats using butter, marshmallows, and Kellogg's Rice Krispies cereal; Then enjoy as a dessert or a lunch box snack
- WHAT YOU GET: Includes one 24 oz giant-size box of Kellogg's Rice Krispies Original breakfast cereal; Shelf stable; Instant and ready to eat
Description
Kellogg's Rice Krispies cereal makes it easy to bring a little magic to your day. Made with 4 simple ingredients, plus a good source of 8 vitamins and minerals, this nourishing cereal is crafted with crispy oven-toasted puffed rice made in the USA. This cereal is fat free and contains no artificial colors or flavors, making it a feel-good way to start your morning. Decorate your bowl with fresh strawberries, blueberries, or bananas. This iconic cereal is delicious any time of day. Enjoy a bowl with dairy milk or oat milk for part of breakfast or as a snack for movie night. They're perfect for busy mornings or slow-paced weekends. Whip up a tasty batch of memories with your family by making The Original Rice Krispies Treats recipe together. All you need for this beloved classic is butter, marshmallows, and Rice Krispies cereal. Spark truly special moments, listen for the magical sounds, and discover the delicious possibilities with Kellogg's Rice Krispies cereal.
Serving Size: 40.0 g
Serving Per Container: 17
Amount Per Serving:
Calories: 150
% Daily Value*
Total Fat 0g0%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 36g13%
Dietary Fiber 0g0%
Sugars 4g
Added Sugars 4g8%
Protein 3g
Vitamin D 3mcg15%
Calcium 0mg0%
Iron 11.2mg60%
Potassium 30mg0%
Thiamin mg30%
Riboflavin mg30%
Niacin mg30%
Vitamin B6 mg30%
Folate mcg50%
Folic Acid 115mcg
Vitamin B12 mcg30%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per Recommended Serving:
Calories: 220
% Daily Value*
Total Fat 0g0%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 45g16%
Dietary Fiber 0g0%
Sugars 14g
Added Sugars 4g8%
Protein 9g
Vitamin D 5.2mcg25%
Calcium 220mg15%
Iron 11.2mg60%
Potassium 320mg6%
Folic Acid 115mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, sugar, contains 2% or less of salt, malt flavor, vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b₆ (pyridoxine hydrochloride), vitamin b₂ (riboflavin), vitamin b₁ (thiamin hydrochloride), folic acid, vitamin d₃, vitamin b₁₂' '
Dietary Needs: Fat Free, Kosher
Features: No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 24 Ounces
TCIN: 53413123
UPC: 038000231537
Item Number (DPCI): 231-00-0708
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 9.44 inches length x 3.5 inches width x 13.44 inches height
Estimated ship weight: 1.82 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Discover more options
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Guests are saying
The recent changes to the cocoa krispies recipe have left many guests disappointed, as they find the new flavor less appealing compared to the classic version. However, some guests still enjoy the nostalgic snap, crackle, and pop experience, especially when making rice krispie treats. The cereal remains a versatile option for breakfast or snacks, with some guests appreciating its chocolatey flavor and texture. Overall, it evokes fond memories for many, despite mixed feelings about the new formulation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2198 reviews
quality: 3.59 out of 5
taste: 3.66 out of 5
value: 3.42 out of 5
59% would recommend
61 recommendations
1 out of 5 stars
22 December, 2025
originally posted on wkkellogg.com
(no review title)
My wife brought a box of Rice Krispies which we haven't had for years. She was look for a good cereal which she likes to eat at times. She had try others and decide to try Rice Krispies which was the worst choice she could have made. They are in no way like Rice Kristpies use to be. They sure don't have any Snap' Crackle and Pop like they use to have. They look like they were the left over that all came from the bottom of the box they have a horrible taste, go soggy as soon as you poured milk on them. If this is the change that Kellogg's Rice Kriepies is making to the a once good cereal I will never buy another box of Rice Krispies and will be a little leery of buying any other Kellogg's products.
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025
(no review title)
received
4 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase
(no review title)
Needed this for rice crispy treats. Too pricey and no other option but needed it.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
(no review title)
perfect for baking bars.
5 out of 5 stars
25 November, 2025
originally posted on wkkellogg.com
WHERE DID ALL THE CEREAL GO...
DELICIOUS. It is so crunchy, and try mixing with some strawberries and your day lasts forever!
2 out of 5 stars
12 November, 2025Verified purchase
(no review title)
Stale when opened
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
Perfumed cereal?????
Stop FUMIGATING items with air freshener, Target! The last three times we’ve purchased Rice Krispies from Target, the actual cereal—inside the bag!!—has smelled and TASTED of air freshener. Somehow, the perfume permeates the plastic bag. Ridiculous. This isn’t a problem at other grocery stores, literally just Target. And this has happened at two separate stores, too, so it’s not an isolated incident. Chemically perfumed food shouldn’t be consumed, it’s insane that Target is perfuming things to this degree. We’ll stick to buying cereals at grocery stores.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025
The ingredients list is wack
Have you seen the ingredients!?! There is no need for half of them, especially the food coloring!!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2025Verified purchase
Not what i thought.
I thought they would be like Kellogg chocolate krispies and they were not. Different taste and harder than real ones. This says Kellogg but totally different. I’ll pay the small difference and get the regular ones.
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025Verified purchase
The kids love it too
Love the chocolate flavor
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
Toothpaste
Crest detoxify is the best toothpaste
5 out of 5 stars
8 August, 2025
originally posted on wkkellogg.com
Best treat ever!!!
Loved these since I was a kid.... and that has been a long time.
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
The original is best!
These are the best for making rice crispy treats! Don't sell out for the knock offs
3 out of 5 stars
3 July, 2025Verified purchase
Different recipe between sizes
The recipe is different for the 23.3 oz “Choco Krispies”. Less sugar and a little more starchy texture. Not bad, but not what I’m used to.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 July, 2025Verified purchase
Bad ingredients.
I used to love this cereal but now I’ve learned how bad hydrogenated oils are. I won’t be buying again. I thought they were made illegal a long time ago.
2 out of 5 stars
Thumbs down graphic, would not recommend
26 June, 2025Verified purchase
Shipping and Handling
This review does not apply to the actual product, only the handling and shipping of the product. I am extremely disappointed with the care taken to package my order. EVERYTHING that was in any kind of plastic/cardboard container was damaged. The attached picture doesn't adequately reflect the bent, crushed, broken boxes. I store my merchandise neatly in the pantry and it is disappointng to receive any merchandise with such blatent regard to shipping and handling. I won't be ordered from Target in the future
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
Kellogg's Rice Krispies Cereal
Love the taste even as a summer snack at a reasonable price and fast free shipping! Also make Rice Krispies treats!
4 out of 5 stars
11 June, 2025
originally posted on wkkellogg.com
it good but it dry
it good and all but it dry so prefer rice kripies forst better
1 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2025Verified purchase
Avoid
Tastes awful! Almost plastic-like.
3 out of 5 stars
24 May, 2025
originally posted on influenster.com
Fun
[This review was collected as part of a promotion.] What can I say about this childhood favorite. I’ll be making G Tons of Rice Krispie treats with my kids I’m. Or too fond of the flavor but add a bunch of sugar