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About this item
Highlights
- Inspired by New York City’s renowned SoHo neighborhood, this fragrance evokes the refinement and history of the area with dark amber, sandalwood, and soft musk.
- Fragrances now last 20% longer with Puralast™
- Cruelty Free
- No parabens or phthalates
Description
Luxurious. Refined. Warm.
Sandalwood is the star here, but this scent is made special by its supporting notes. Dark amber provides warm depth while soft musk brings just enough of that cologne vibe to give it another dimension. The blend is regal, refined, and chill, and smells like the lobby of your favorite boutique hotel. Bottom line: SoHo will make any space of yours feel elevated.
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Sandalwood is the star here, but this scent is made special by its supporting notes. Dark amber provides warm depth while soft musk brings just enough of that cologne vibe to give it another dimension. The blend is regal, refined, and chill, and smells like the lobby of your favorite boutique hotel. Bottom line: SoHo will make any space of yours feel elevated.
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Scent: Neroli, Amber, Vetiver, Bergamot
Product Warning: Keep out of reach of animals, keep out of reach of children
Package Quantity: 2
Net weight: .33 fl oz (US)
TCIN: 90896042
UPC: 810129383836
Item Number (DPCI): 054-09-1327
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6 inches length x 5 inches width x 4.9 inches height
Estimated ship weight: 0.057 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product offers a diverse range of scents that cater to various preferences, from cozy and clean to sophisticated and masculine. Many guests appreciate its ability to fill a room with a pleasant aroma, creating an inviting atmosphere. While some find certain scents too strong or not lasting long enough, the overall experience is enhanced by the unique fragrance profiles that evoke feelings of luxury and comfort, making it a great addition to any space.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2954 reviews
5 out of 5 stars
2 January, 2026
originally posted on Pura Scents
Favorite scent
[This review was collected as part of a promotion.] Loved this scent! It’s a mix of earthy, manly, and hotel-esque. Will be ordering this scent again!
5 out of 5 stars
30 December, 2025
originally posted on Pura Scents
I liked it alot. Fresh
[This review was collected as part of a promotion.] I liked it alot. Fresh scent that fills the space.
4 out of 5 stars
29 December, 2025
originally posted on Pura Scents
Not my favorite
[This review was collected as part of a promotion.] This fragrance is not my favorite but not bad. I wish Pura had more choices in car fragrances. I haven’t found many that I love, unlike the home Pura where I have too many that I love!
5 out of 5 stars
25 December, 2025
originally posted on Pura Scents
Soho scent review
[This review was collected as part of a promotion.] This has become my favorite scent! I have it running at night in my bedroom and it smells to clean and fresh, it’s so soothing to go to sleep to…
5 out of 5 stars
24 December, 2025
originally posted on Pura Scents
Perfect home office scent
[This review was collected as part of a promotion.] I have this in my home office and I absolutely LOVE this scent!! Definitely a scent I want to have coming every month! It’s not overpowering, not too subtle. It’s perfect.
3 out of 5 stars
18 December, 2025
originally posted on Pura Scents
Not a Santal dupe
[This review was collected as part of a promotion.] I was told this scent was similar to Santal # from a very popular brand… Unfortunately, it is not — not even close. As a scent itself, it’s just okay.
5 out of 5 stars
17 December, 2025
originally posted on Pura Scents
Stunning fragrance
[This review was collected as part of a promotion.] It’s really a wonderful smell u can tell it’s a high quality scent im so happy with my purchase
5 out of 5 stars
11 December, 2025
originally posted on Pura Scents
First Time PURA user, was a pessimist
[This review was collected as part of a promotion.] This scent screams cleanliness and fanciness!! It reminds me of an upscale hotel. It is very well balanced and you would be crazy to NOT get this one!!
4 out of 5 stars
9 December, 2025
originally posted on Pura Scents
Warm and welcoming
[This review was collected as part of a promotion.] Great resort like scent. I smelled it in a boutique and ordered it right away, once at home the smell was a little different but still a warm, welcoming subtle musky scent.
5 out of 5 stars
6 December, 2025
originally posted on Pura Scents
The best!
[This review was collected as part of a promotion.] A great year-round smell in my opinion. Not “manly” but my man enjoys it the most out of all our scents. Warm and cozy to me in the winter yet still inviting in the hotter months. Love it!
5 out of 5 stars
6 December, 2025
originally posted on Pura Scents
This is a perfect scent
[This review was collected as part of a promotion.] This is a perfect scent to give a balance to another scent. . . it compliments other warm scents
5 out of 5 stars
4 December, 2025
originally posted on Pura Scents
Love it
[This review was collected as part of a promotion.] Not sure what is going on with me but, I no longer like Christmas scents! I have been into more moodier, cozy, sexy scents and this is perfect!
5 out of 5 stars
3 December, 2025
originally posted on Pura Scents
Highly recommend!!
Mine and my husband’s favorite scent! He selected the SoHo scent from a book of sample scents, so I ordered one to put in our small bathroom Pura - and it did not disappoint! I catch my husband popping his head into our bathroom when I have this scent scheduled to turn on. We both love it!
5 out of 5 stars
2 December, 2025
originally posted on Pura Scents
My favorite scent! Only need
[This review was collected as part of a promotion.] My favorite scent! Only need to have it on medium strength to fill a room. I recommend this scent to all my friends and family to have a Pura
2 out of 5 stars
28 November, 2025
originally posted on Pura Scents
not for me.
[This review was collected as part of a promotion.] something weird about this smell that i didn’t love. it wasn’t very inviting. reminded me of “house” smells
5 out of 5 stars
27 November, 2025
originally posted on Pura Scents
Perfect balance
[This review was collected as part of a promotion.] I love this scent! It is giving sexy man but not over powering! It's the perfect balance of woodsy tones.
3 out of 5 stars
26 November, 2025
originally posted on Pura Scents
Not my favorite
[This review was collected as part of a promotion.] Accurate description but unfortunately a little too masculine for me
4 out of 5 stars
26 November, 2025
originally posted on Pura Scents
not a bad night time
[This review was collected as part of a promotion.] not a bad night time scent, not a super fan of the musk scent but the scent lasts long.
4 out of 5 stars
21 November, 2025
originally posted on Pura Scents
I like the scent, maybe
[This review was collected as part of a promotion.] I like the scent, maybe not as "smoky" or leatherly as I wanted it to be.
5 out of 5 stars
21 November, 2025
originally posted on Pura Scents
Favorite Scent
[This review was collected as part of a promotion.] This Pura scent captures the exact ambiance I’ve always wanted. It has the effortless sophistication of a high-end hotel lobby. Alternating it with White Tea No. 1 creates a beautifully layered fragrance experience that makes my home feel like a place you’ll never want to step away from.