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Polaroid Now Gen 3 Film Camera
$129.99
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- "Optimized exposures to take sharper pictures in bright lighting. Thanks to ranging sensor, flash and autofocus upgrades, our Gen 3 cameras now take clearer pictures – even on super sunny days.
- Iconic Polaroid design. The classic Polaroid look you know and love, now made from more future-friendly materials.
- Sharp autofocus. The Polaroid Now’s twin-lens autofocusing system chooses which lens is right for the shot, without you having to do anything.
- Double-exposure and self-timer modes. Take photos so nice you shot them twice with double-exposure mode. Or set up the perfect self- portrait with the touch of the self timer button.
- Shoots Polaroid i-Type & 600 Film. Capture modern life in the original Polaroid aesthetic. And see every detail of each beautifully imperfect picture on our iconic full-sized i-Type and 600 film.
- USB-C rechargeable. The built-in USB-C rechargeable battery lasts for over 15 film packs. So you can ditch disposable batteries and stay in the photographic flow.
- 40% recycled materials. The classic Polaroid look you know and love, now made from more future-friendly materials.
- Built-in tripod mount.
- Filter compatibility.
- Compatible with Polaroid i-Type and 600 Film.
- Accurate, human-friendly flash system.
- Aperture range f/11-64.
- Wrist strap included.
- Made of 40% recycled materials.
- Rechargeable battery.
Description
The Polaroid Now Generation 3 Instant Camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials. Available in new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.
Dimensions (Overall): 5.91 Inches (H) x 4.42 Inches (W) x 3.78 Inches (D)
Weight: 1 Pounds
Camera Features: Automatic Flash, Automatic Focus
Format: Polaroid i-Type
Battery: Lithium Ion, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: March 3, 2025
TCIN: 94335025
UPC: 9120134280183
Item Number (DPCI): 056-10-1771
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.4 inches length x 5 inches width x 3.9 inches height
Estimated ship weight: 1.15 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this come with any film?
submitted by Melissa - 25 days ago
A: It does not unfortunately.
submitted byQueenie74 - 8 days agoA: Hi, thanks for reaching out about the Polaroid Now Gen 3 Film Camera The Polaroid Now Gen 3 typically does not come with film when sold as the camera unit alone. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
submitted byRena - 24 days agoTarget expert support
Q: what size are the pictures?
submitted by Janet - 1 month ago
A: Hi, thanks for reaching out about Polaroid Now Gen 3 Film Camera - Black: Auto Focus & Flash, Instant Photography. The Polaroid Now Gen 3 uses Polaroid i-Type and Polaroid 600 film, which produces the iconic, full-sized square format instant pictures. In short, the photo itself is a square image that is approximately 3.1 inches by 3.1 inches. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJoe - 1 month agoTarget staff support
WARNING:These products can expose you to chemicals including Bisphenol A (BPA), which is known to the State of California to cause birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov www.p65warnings.ca.gov For more information, go to https://www.p65warnings.ca.gov/
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4.5 out of 5 stars with 16 reviews
quality: 4 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2025
Classic Instant Camera with Fun Colors
The Now Gen 3 is easy to use and the photos have that classic Polaroid look. There’s a small learning curve since instant photos are different from shooting on a phone, but it clicks fast. It shines when you have good light and flash, and most of my shots turn out well. The only real downside is the price per photo, but that comes with any instant camera.
5 out of 5 stars
19 May, 2025
originally posted on influenster.com
A cool product
[This review was collected as part of a promotion.] Such a fun product! It's very user friendly and there's something special about keepsake photos that are tangible and not just digital. It's definitely a great gift idea.
5 out of 5 stars
13 May, 2025
originally posted on influenster.com
One of a kind
[This review was collected as part of a promotion.] if you want such a camera and take photos of this type, you definitely count on the fact that this camera is not small or light but it is very easy to use. This is a device intended for special occasions, but it is worth paying a not small price for a pack of films because the effect is one of a kind. The battery lasts a long time and the set includes a string for easy holding of the camera in the hand. The camera itself looks stylish and modern.
5 out of 5 stars
8 May, 2025
originally posted on influenster.com
Amazing
[This review was collected as part of a promotion.] Lovely little camera! Takes a good picture and straightforward to use! Very sturdy and feels good quality. The battery life is good and the strap it comes with it great to keep a hold of it!
4 out of 5 stars
2 May, 2025
originally posted on influenster.com
Beautiful pictures!
[This review was collected as part of a promotion.] The Polaroid Now Gen 3 is a fun, easy-to-use instant camera that blends vintage charm with sharper autofocus and better battery life. However, it is quite bulky and not so convenient if you are wanting to travel with it. It is still perfect for capturing memories with that classic Polaroid feel. Photos have a dreamy, colorful look, and it’s packed with features like a self-timer and double exposure. Film is still pricey, but if you love instant photography, this camera is a winner!
5 out of 5 stars
28 April, 2025
originally posted on influenster.com
So much fun with Polaroid!
[This review was collected as part of a promotion.] The Polaroid/EB Now Gen 3 is so much more fun than I thought it would be! It is super simple to snap a photo and have instant memories. It’s super easy to use, the pics have that cool vintage vibe to them that’s so fun, and honestly, it just makes everything feel more interesting. We’ve used it at a gathering with friends, and on a couple of days out with our daughters and we love it so far. It’s really simple to use, even my 4 year old has been able to take a photo. It can be a little pricey to pick up the film, but we’re using it for special memories and fun, so it’s absolutely worth it for us. It feels strong, and sturdy, when I’m holding it, and so far I’ve got zero complaints!
5 out of 5 stars
26 April, 2025
originally posted on influenster.com
Great ‘little’ retro gatchet
[This review was collected as part of a promotion.] Wow what a blast from the past, it made me feel really nostalgic as I’m old enough to remember the retro version of Polaroid!! It looks really durable but it is definitely not compact just like the original one… It has some versatility but not as many as on a digital camera. The picture quality is good but I should have probably used a flash. The only slight negative is that it’s pretty nosy when you take a picture …
3 out of 5 stars
18 April, 2025
originally posted on influenster.com
Fun to use
[This review was collected as part of a promotion.] This is the first time I used a Polaroid camera and I was excited to try this. My daughter loved the fact that you can get actual physical photos. It's easy to use, however the camera feels quite bulky and I don't see myself carrying it around much. Some of the photos I took felt a bit overexposed so you need to get the lighting right. The film is also pricey. Unless you really like the old/vintage vibe of these photos I wouldn't really recommend.
4 out of 5 stars
15 April, 2025
originally posted on influenster.com
Really fun!
[This review was collected as part of a promotion.] I feel super lucky to have been able to test this product. I've always thought polaroid cameras are super cool and aesthetically pleasing. The fact its portable and small allowed me to capture beautiful moments with my family wherever we were and be able to have that photo in hand a few minutes later. The little pictures are perfect for photo books, up on a fridge or some other cute design. The battery life is great! I would say it lasted nearly a week until I had to charge it again. I do obviously think it's a little harder to use and get the hang of in comparison to your phone (but obviously you wouldn't have the quick print out!). I also found that the pictures were just OK quality! I think they could've been better and it also takes a little practice to be able to develop them perfectly.
5 out of 5 stars
15 April, 2025
originally posted on influenster.com
Nice camera with nice images
[This review was collected as part of a promotion.] I love it. It is so easy to use. I love those small photos and they came in a quite good quality. Battery life is quite long and charges quickly. It is a bit big but overall it is nice and good camera.
5 out of 5 stars
8 April, 2025
originally posted on influenster.com
Fantastic portable camera to catch memories in mom
[This review was collected as part of a promotion.] Really excited to have received this amazing little Polaroid camera always wanted one for those instant holiday pics and moments to capture ! Very convenient in size nifty to take on the go love how you can capture moments and have them printed in seconds! Battery lasts a good long while which is great for those spontaneous trips out love that this pack comes with everything you need to use it right away
3 out of 5 stars
8 April, 2025
originally posted on influenster.com
Quick and easy
[This review was collected as part of a promotion.] I have never used a Polaroid instant camera before, so was excited to try this out. It was easy to set up and had quick instructions with pictures, it had enough charge in to take a few photos. Once I had inserted the photo paper I was ready to go with two clicks. It took around 10 minutes for the photo to develop. I was not overly impressed with the results of photo, i found it difficult to take photo as used to a phone camera. I think with more practice it would be better, however am aware you only have 8 photos in a pack and are quite expensive
5 out of 5 stars
4 April, 2025
originally posted on influenster.com
Feel like a kid again
[This review was collected as part of a promotion.] This camera is great. Real nostalgia, my parents used to have an original camera and the pictures reminds me of them, It is so easy to use, you just unbox a pack of i-type film, insert into, remove the dark film protector which auto ejects after the film tray has been closed, and the camera is then ready to go! The buttons on the back are the on button and the flash button, there is also an LED indicator on the back which lets you know how many films you have left in the cartridge which is handy, The side button is used to open the film tray. The front buttons are for taking the photos, there is a double exposure setting which I am yet to master. When you take a photo, the film ejects straight away, try and get it into a dark place as soon as possible, I’ve found you have better results if you immediately place the film in a dark place. I have been using this camera for a few days now and the charge is still green (which means full or near full). All in all I highly recommend this camera if you are looking for quick film printed photos.
4 out of 5 stars
4 April, 2025
originally posted on influenster.com
Aesthetic product, functionality middling
[This review was collected as part of a promotion.] Really lovely product, great design and looks fantastic. Image quality isn't that great and reliability just isn't there. Several times (despite following the instructions closely) the images just dont develop.
5 out of 5 stars
3 April, 2025
originally posted on influenster.com
Great quality and easy to use
[This review was collected as part of a promotion.] This is absolutely amazing! I’m so grateful to be able to review this product image quality is incredible it’s easy to use and can tell it’s made extremely well! Great packaging and battery life is great! I highly recommend this product