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Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra - 2 of 4Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra - 3 of 4Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra - 4 of 4
Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra - 1 of 4

Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra

$19.94 reg $39.00
Sale save $19.06 (49% off)

In Stock

Sold & shipped by Hanes
Eligible for registries and wish lists

Fit & style

  • COTTON STRETCH - A cotton-rich cotton/spandex knit jersey blend feels like a favorite tee against the skin.
  • ULTIMATE LIFT - Magic Rings® panels in the cups are designed to provide lift and side support, without the help of wires.
  • WIRELESS COMFORT BAND - A cotton-covered wireless underband adds support with barely-there comfort.
  • KEEP YOUR COOL - Cool Comfort® moisture-wicking cups help you feel cool and comfortable.
  • FAN FAVORITE - Same bra, different fabric. Popular style 4745 in comfortable cotton stretch.
  • NO-SLIP STRAPS - Cushioned straps are designed to stay in place.
  • 4-WAY SUPPORT - The TruSUPPORT® system is designed for all-over support. From the cups to the sides to the back to the straps.

Sponsored

About this item

Fit & style

  • COTTON STRETCH - A cotton-rich cotton/spandex knit jersey blend feels like a favorite tee against the skin.
  • ULTIMATE LIFT - Magic Rings® panels in the cups are designed to provide lift and side support, without the help of wires.
  • WIRELESS COMFORT BAND - A cotton-covered wireless underband adds support with barely-there comfort.
  • KEEP YOUR COOL - Cool Comfort® moisture-wicking cups help you feel cool and comfortable.
  • FAN FAVORITE - Same bra, different fabric. Popular style 4745 in comfortable cotton stretch.
  • NO-SLIP STRAPS - Cushioned straps are designed to stay in place.
  • 4-WAY SUPPORT - The TruSUPPORT® system is designed for all-over support. From the cups to the sides to the back to the straps.
LIFT YOU LIKE, COMFY SUPPORT YOU NEED As soft as your everyday tee, this 18 Hour® wireless bra is a fan favorite for many reasons. It all starts with cotton stretch fabric that feels great against the skin and wicks away moisture to keep you cool and comfortable all day. You’ll get the gentle lift we all want from time to time from panels in the cups that also provide side support - without any wires getting in the way. Wider, cushioned straps adjust in the back, and you’re going to love the sleek, smooth back. A fan favorite? We think so. Because you deserve the world (and a great bra).

playtex-18-hour-bras

bra
band size underbust (in inches)
34 33-34
36 35-36
38 37-38
40 39-40
42 41-42
44 43-44
46 45-46
48 47-48
50 49-50
52 51-52
54 53-54

All sizes in inches unless otherwise noted.

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: Cotton
Fabric Name: Flat
Garment Style: Back Hook
Garment Details: Adjustable Strap
Bra cup construction details: Full Coverage Cups
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1008297952
UPC: 196988193138
Origin: made in the USA and imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 11 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.0 out of 5 stars with 495 reviews
comfort: 1 out of 5
sizing: too big
value: 1 out of 5
0% would recommend
1 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
26 December, 2025Verified purchase

Weird material, scratchy and uncomfortable.

Inside of Bray was paper like material same as the throw away paper like scrubs or gowns they give in hospital. Very scratchy and rough did not stretch and bra was wrinkled on outside because of it. You couldn't wear this out of the house unless you are layered up because of the extreme amount of bunching and wrinkles. Worst bra I have ever seen.
Sarah
comfort: 1 out of 5
sizing: too big
value: 1 out of 5
Did you find this review helpful?
2 out of 5 stars
3 October, 2025
originally posted on One Hanes Place
Image

Order larger band because of shrinkflation

Every time I purchase this bra it seems like they are making the shoulder straps shorter and shorter. I now have to have them to the max in length and they are still tight. They also seem to have done the same with the band. Same size but now instead of being able to hook in the middle it is snug on the last and yes I measured before ordering,
Crys B
Did you find this review helpful?
1 out of 5 stars
3 October, 2025
originally posted on One Hanes Place
Image

(no review title)

I would love to have this bra in a 36DDD but it’s never available, and been trying for a couple of years. I did purchase it in white by accident, thinking I had had the right size but it was actually 38DDD. I was so disappointed.
Never Available
Did you find this review helpful?
3 out of 5 stars
1 September, 2025
originally posted on One Hanes Place
Image

Soft cotton on the outside

I would have preferred all cotton, but the cup areas are lined with another, less soft, material (nylon?). Not the worst, but not the most comfortable. Seems to be of good/lasting quality.
Ccjj
Did you find this review helpful?
5 out of 5 stars
28 August, 2025
originally posted on One Hanes Place
Image

Excellent fit and comfort.

Love this bra. The fit, shaping and lift are excellent. The cotton fabric is very comfortable. I will be buying more.
MK Fried
Did you find this review helpful?
1 out of 5 stars
24 August, 2025
originally posted on One Hanes Place
Image

Straps way to short

I should know better then to buy a bra without trying it on. The pictures with the models looked great. When I received it in the mail, I tried it on right away. I was so disappointed. I had a hard time getting it on. The straps are way too short. Yes they can be adjusted in the back but only about an inch. The bra was way up under my arm pits after I adjusted the straps to be as long as they would go. I will never be able to wear this bra.
CMY1
Did you find this review helpful?
5 out of 5 stars
20 August, 2025
originally posted on One Hanes Place
Image

Flattering fit and cooling fabric

Comfort, lift, support, cool
PauletteB
Did you find this review helpful?
4 out of 5 stars
13 August, 2025
originally posted on One Hanes Place
Image

New playtex

Band still rolls, cup lining larger than outside of bra, does have more lift than other no -wire bras
Irishchick
Did you find this review helpful?
5 out of 5 stars
9 August, 2025
originally posted on One Hanes Place
Image

Just right

Perfect! Just what I’ve been looking for. Plenty of support without padding or wires. So far washes very well; did not put in dryer.
CBID
Did you find this review helpful?
5 out of 5 stars
25 July, 2025
originally posted on One Hanes Place
Image

Comfort and Fit!

The fit is perfect and the feel of the bra is wonderful. It is very comfortable to wear and looks good with all types of clothing.
PJnoI
Did you find this review helpful?
5 out of 5 stars
3 July, 2025
originally posted on One Hanes Place
Image

Comfortable cotton bra

This cotton bra provides comfort, fit and great support. The lining offers great concealment when wearing lighter summer tops. It offer cooler wearing than others of less breathable fabric during these hot summer months. It is a great addition to my wardrobe.
Fran S
Did you find this review helpful?
4 out of 5 stars
26 June, 2025
originally posted on One Hanes Place
Image

Playtex 18 hour ultimate shoulder comfort

New this week. Wore it yesterday. Size 38C. Band is firm so don’t size down. Feels ok and will soften a bit. Cups run large (should have read that it has fuller cups) so it fits but the cups are not as smooth as I’d like under clothes. Next one will be a 38b for me. The edging is a bit scratchy and I’d prefer just a smooth edge. Maybe it will soften after a few washes. Overall nice bra for the price and wore it all day comfortably. Great lift for a wireless bra too. Maybe too much for me at times.
Lona5
Did you find this review helpful?
5 out of 5 stars
8 June, 2025
originally posted on One Hanes Place
Image

Best Cotton Bra Ever

This is probably the only bra that won't give me a rash. I love the feel of cotton. They fit so nice.
Did you find this review helpful?
3 out of 5 stars
19 May, 2025
originally posted on One Hanes Place
Image

Not much support

This bra is soft and comfortable and fits well. However, it odes not have much lift or support.
Patricia X
Did you find this review helpful?
4 out of 5 stars
27 April, 2025
originally posted on One Hanes Place
Image

Love the fabric of cotton

I am disappointed that the straps are TOO small, but other wise I like the fit, but the straps can be uncomfortable
Dot dot
Did you find this review helpful?
1 out of 5 stars
19 April, 2025
originally posted on One Hanes Place
Image

Straps too short

As others have said, the straps on this bra were way too short. I should have paid more attention. I may return it as it is way too small, unfortunately. I really wanted to like this bra as it is very soft and hard to find in cotton.
littlekim
Did you find this review helpful?
1 out of 5 stars
7 March, 2025
originally posted on One Hanes Place
Image

Straps way too short

Straps are entirely too short on this cotton ultimate lift and support bra. Why not make it the same size as the 4745 Ultimate lift and support bra that isn't cotton??? Absolute waste of money. Also, I ordered a cup size up because of the reviews and I didn't need too. It was too big so I should have ordered my normal size but the straps are way too short so it's a definite no for me. It wasn't true to size around the body either I tried using an extender but it was just overall not a good fitting bra. Don't have the energy to return it so donation it will go
SupBoo
Did you find this review helpful?
5 out of 5 stars
6 February, 2025
originally posted on One Hanes Place
Image

You’ll Love This Bra

Super comfortable with great support and no wires!!
C Graves
Did you find this review helpful?
5 out of 5 stars
2 January, 2025
originally posted on One Hanes Place
Image

Great value

Comfortable fit with band size larger than I’ve worn with other styles.
Fla mountains
Did you find this review helpful?
4 out of 5 stars
10 December, 2024
originally posted on One Hanes Place
Image

This is a keeper!

This bra would be perfect if the underband was a tad more substantial and the shoulder straps padded. Otherwise it fits well, comfortable, disappears under tshirts as advertised.
JLCR
Did you find this review helpful?

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