Sponsored
Oral-B Brilliance Whitening Toothbrush
$5.99
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- You will receive (1) Oral-B Pro Whitening Brilliance toothbrush in the color (black)
- Tough on stains, gentle on gums
- Whiter smile by removing surface stains
- Stylish handle designed to allow you to always find the right position for your hand on the toothbrush
- Oral-B is the #1 Dentist Recommended Brand Worldwide
- Extra Soft bristle manual toothbrush
- Toothbrush for adults and children 3+
- Use an Oral-B toothbrush with Crest Toothpaste for best results
Description
The Oral-B Pro Whitening Brilliance toothbrush is tough on stains and gentle on your gums. This extra soft toothbrush features ultra dense bristles to ensure a soft, gentle clean, while using X-shaped bristles to help polish away surface stains. With a beautifully designed handle for a style grip, you can always find the right posititon and grip for your hand on the toothbrush. The Oral-B Pro Whitening Brilliance toothbrush whitens teeth by removing surface stains. For the best results, change your toothbrush regularly. A new toothbrush cleans 95% better in hard-to-reach areas*. Oral-B toothbrush color may vary. Oral-B is the #1 Toothbrush Brand Used by Dentists Worldwide. *vs. one 3 months old; research with a flat trim toothbrush.
Overall Length: 8.98 Inches
Suggested Age: 4 Years and Up
Product Warning: Not for children under the age of three
Bristle Type: Extra Soft
Head Type: Full
Bristle Material: Nylon
Package Quantity: 1
Material: Plastic
Features: Whitening, Enamel-Safe
TCIN: 89298839
UPC: 300410829728
Item Number (DPCI): 049-09-0017
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.78 inches length x 1.61 inches width x 8.92 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Oral B Brilliance Premium Whitening Toothbrush Extra Soft is designed for comfort and effectiveness, making it ideal for guests with sensitive teeth and gums. Its extra soft bristles provide a gentle yet thorough clean, while the ergonomic handle ensures a comfortable grip. Many guests appreciate its sleek design and durability, noting improvements in teeth brightness over time. This toothbrush combines functionality with an appealing aesthetic, making it a great addition to any oral care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 799 reviews
effectiveness: 2.81 out of 5
quality: 2.39 out of 5
value: 2.42 out of 5
40% would recommend
37 recommendations
5 out of 5 stars
1 January, 2026
originally posted on Oral-B
Actually works!
I am 65 years of age and I immediately noticed how much whiter my teeth became after I used this amazing toothbrush! As a coffee & tea drinker this is a game changer! Since I am getting new crowns for my front teeth I really need this product to clean up my stained teeth. Thanks a million for this great opportunity to be able to be confidently proud of my smile!
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025
Great clean while ultra gentle
If you enjoy a soft, gentle brush this is the toothbrush for you. Cleans effectively without causing any discomfort! I don’t find the design hard to hold but can see how others may find it difficult to grip. Thrilled to find a toothbrush that cleans great while being ultra comfortable with my sensitive gums.
5 out of 5 stars
22 December, 2025
originally posted on Oral-B
The BEST manual tooth brush I have ever had.
I love this tooth brush but I can not find it any where in the local pharmacy stores.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 December, 2025Verified purchase
Weak and bad
Didn’t last a week of brushing before the bristles were uselessly tangled and frayed!
1 reply from Oral-B team - 15 days ago
We're sorry to hear this and want to assure you that we have many quality checks to ensure you get the best from your Oral-B Brilliance toothbrush. We'd like to learn more about your experience to help, so when you have a minute, please reach out to us at (800) 566-7252.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
Several design flaws cause problems
The dense packed soft bristles looked promising but after 1 month of use and even though Im not a hard brusher, the bristles began to splay out, becoming sharp at the ends poking at my gums causing discomfort. The design of the brush head TRAPS MOISTURE where the bristles are set into the plastic, because the bristles are packed so tight the brush never really dries between uses. Despite rinsing and allowing to air dry moisture stays in the bristle bases allowing mold/mildew development. Glad I started with the blue brush where this flaw was visible as I dont think it would be noticeable in the black brush! I certainly don’t want to brush my teeth with a mildewed toothbrush! Also, the rounded handle design is impractical as it does not allow for setting the brush on the counter to apply toothpaste. This brush looked like a great idea on the shelf, but the poor dry design premature bristle wear mold issue and rolling handle makes it something I can’t recommend.
1 reply from Oral-B team - 25 days ago
Thank you for sharing your feedback, Lilly. We’re sorry to hear about your experience and understand your concerns. Please be assured that there’s nothing in our toothbrush components that would cause mold before use. Mold requires organic material to grow, which isn’t present in our brushes. Although rare, mold can develop after use if the brush is stored in a damp area or comes into contact with certain cleaning agents or soaps that may make the plastic porous. We understand that you don’t brush hard and that you rinse and dry your brush. Please note that rinsing a toothbrush under hot water or soaking it in a solution can soften the bristles and cause them to wear out more quickly. Always rinse the brush thoroughly under running water and allow it to dry completely. Your safety and satisfaction are very important to us, and our products undergo many testing to ensure they are safe when used as directed. We recommend discontinuing use of the product if it causes discomfort. Your input is valuable and will be shared with our team. We’d love to learn more and assist you further; please call us at (800) 566-7252.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025Verified purchase
(no review title)
Too soft
1 reply from Oral-B team - 1 month ago
Thanks for your feedback, Angie. Would you mind calling us at (800) 566-7252? We'd like to gather some additional details to share with our Quality Assurance team and make this right for you.
4 out of 5 stars
21 November, 2025
originally posted on Oral-B
Perfect soft bristles, round grip.
As an experienced dental hygienist, educated in the United States and with years of experience un Switzerland, I was THRILLED to find a truly soft toothbrush for my patients in the United States! Unfortunately, the grip is round and twirls in the hand, once it gets wet and especially when moistened with toothpaste and saliva. I would STRONGLY suggest a redesign or an adapter for better use. The ultra soft bristle would be perfect for aging patients, but the grip is challenging.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
Not worth it.
I bought it because it said it was an “extra soft” brush, the handle was aesthetically pleasing, and it was a 1 count. However, I regret buying it. It did not feel “extra soft” and actually irritated my gums. The brush felt so cheap. I tried to adapt to it (1 months), but no. Waste of money.
1 reply from Oral-B team - 2 months ago
Thank you for sharing this with us, Kris! We're sorry to hear about your recent experience with the Oral-B Brilliance Whitening toothbrush, and we hope you're feeling better. Safety is our top priority, and all our products are thoroughly evaluated to ensure they are safe when used as directed. If gum irritation persists, we recommend discontinuing use of the toothbrush. We carry out extensive research and consumer testing when designing our brushes. A new toothbrush may initially feel harder than your previous one, which was likely used for 3 months or more. The new brush should begin to feel softer after repeated use. We understand dental needs and preferences vary from person to person, so we greatly appreciate your feedback. So we can learn more about your experience and help you find the toothbrush that's best for your smile, please give us a call at 1-800-566-7252, 9 am-6 pm EST, Monday-Friday.
4 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
(no review title)
I like these but they are too expensive and the colors fade really fast. The black turns light gray and the blue turns whiter... its pretty annoying and makes it look dirty. I like its looks and it feels nice/ normal.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
Poor Quality
Exceptionally poor quality. Have only been using this toothbrush for a few days and it is already worn out. I've never owned a toothbrush that lasts less than a week. Very disappointed.
1 reply from Oral-B team - 3 months ago
Thank you for taking the time to share your feedback on the Oral-B Brilliance Whitening Toothbrush. We never want you to be disappointed with our toothbrushes, and we're sorry to hear that the toothbrush only lasted a few days. This is not how we expect the product to perform, and we'll ensure that your message is shared with our Quality Team. All our toothbrushes undergo rigorous testing to ensure they last 3-4 months when brushing for 2 minutes twice daily. If the bristles are wearing out too soon, it could be due to brushing too hard. Too much pressure can cause the bristles to wear out faster. Additionally, rinsing a toothbrush under hot water or soaking it in a solution can soften the bristles, causing them to wear out more quickly. For the best assistance with this matter, please call us at (800) 566-7252.
2 out of 5 stars
14 September, 2025
originally posted on Oral-B
(no review title)
I was disappointed with the handle design. The spiral diamond designed handle became increasingly difficult to grasp with water. Otherwise the toothbrush was satisfactory.
1 reply from Customer Care team - 4 months ago
Thanks for sharing your feedback. We're sorry you didn't have a 5-star experience with the Oral-B Brilliance Premium Whitening Toothbrush. While we test our products with many consumers to ensure you receive a product you love, we understand preferences will vary from person to person. We'd like to learn more about your experience to share with our team and assist further with this purchase. Call us at 1-800-566-7252.
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
gentle
I really enjoyed the extra soft bristles. This toothbrush was so nice to use during my pregnancy when my guns were particularly sensitive.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025Verified purchase
Doesn't last
These brushes don’t last long, for the price I was expecting better quality but a dollar store toothbrush would last longer.
1 reply from Oral-B team - 5 months ago
We pride ourselves on providing exceptional products for our consumers' oral care, and we are disappointed to hear that our Oral-B Brilliance Whitening Toothbrush did not last as long as you were hoping, Kiame. All of our products go through extensive testing to ensure they reach you in perfect condition, and we would expect this brush to last until the recommended 3 months before having to replace it. We would love a chance to learn more about your experience so we are better able to assist you, as well as get the most detailed information to our Quality Team, and encourage you to give us a call at (800) 566-7252.
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2025Verified purchase
Oral-B Brilliance Whitening Toothbrush
It does whiten my teeth without being abrasive.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025Verified purchase
Not worth the $
I bought this toothbrush because I liked the way it looked BUT THE BRISTLES KEEP COMING OUT AND GETTING STUCK IN MY TEETH. HONESTLY WASTE OF MONEY.
1 reply from Oral-B team - 5 months ago
Thank you for your review of our Brilliance Whitening Toothbrush. We're sorry to hear that the bristles detached from your toothbrush. Please know that safety and quality are our top priorities, and all our products undergo thorough evaluations to ensure they're safe when used as directed and perform optimally. The detachment of bristles may be due to the pressure applied during brushing. Brushing twice a day with lighter pressure can help prolong the lifespan of the brush head. If the bristles are getting stuck in your teeth, we recommend discontinuing use of the product. Your feedback is valuable and will be shared with our Safety and Quality Team. We'd appreciate the opportunity to make this right. Please call us at (800) 566-7252 so that we can assist you further.
5 out of 5 stars
24 July, 2025
originally posted on influenster.com

Nice toothbrush
[This review was collected as part of a promotion.] I can tell it does help whiten my teeth. Very effective and durable. I like the simple look. Comfort and ease while using. The bristles are soft. Great!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 July, 2025Verified purchase
Bristles fall out
Would not recommend. The bristles are too hard and they fall out
1 reply from Oral-B team - 6 months ago
Thank you for your review of our Oral-B Brilliance Whitening Toothbrush. We're sorry to hear that the bristles detached from your toothbrush. The detachment of bristles may be attributed to the age of the brush as well as the pressure applied while brushing. Brushing twice a day with lighter pressure can help prolong the lifespan of the brush head. Please be assured that our products undergo numerous quality checks, and we strive to ensure that each item reaches you in perfect condition and performs to our high standards. In designing our products, we conduct extensive research and consumer testing to develop features that we believe you'll appreciate. We understand that preferences can vary from person to person, so we genuinely value your feedback and take it into account when making changes or designing future products. We regret that this wasn't the case with your recent purchase, and we'll make sure that your feedback is shared with our Quality Team. We'd appreciate the opportunity to make this right. Please call us at (800) 566-7252 so that we can assist you further.
5 out of 5 stars
15 July, 2025
originally posted on influenster.com

I love my toothbrush
[This review was collected as part of a promotion.] This soup is very effective. It is a great value for your money. It is very durable and I love the design. It does not hurt my teeth and it’s very comfortable to use.
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2025Verified purchase
Soft comfortable brush
Nice soft bristles that don’t harm your gums. Love this and will buy again! Actually bought my sister one to try
2 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2025Verified purchase
Needs Replaced Often
I wanted to like this toothbrush (I bought it because I thought it actually looked nice compared to other toothbrushes out there), but unfortunately, the bristles wear out very quickly. I bought a few packages of these because they looked so pretty but was surprised by how quickly I need to replace them.
1 reply from Oral-B team - 6 months ago
We're sorry to hear this, Kassie, and want to assure you that we have many quality checks to ensure you get the best from your Brilliance toothbrush. We'd like to learn more about your experience to help, as well as share this with our Quality Team. When you have a chance, please get in touch with us at (800) 566-7252.