Sponsored
Not Your Mother's Plump for Joy Spray Hair Lifter Volumizer - 8 fl oz
$7.99 ($1.00/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Hair lifter uses a new and improved lightweight, non-sticky formula for fine and thin hair
- Thickens and lifts locks for fuller-looking hairstyles
- Adds softness and hair shine to simplify your hairstyling routine
- Serves as a heat protectant spray for hair, protecting hair from up to 450°
- Sparkling Orange Mango scent
- Safe for natural and color treated hair and for all hair types, especially fine hair and thin hair
- Made without parabens, dyes, and gluten
- Spray anywhere from root to tip on damp or dry hair wherever extra volume is desired
Description
Multi-task with Not Your Mother's Plump for Joy Thickening Hair Lifter.
This lightweight, long-lasting hair product gives root-to-tip hair volume and thickness for the ideal fine-to-full hair transformation. The hair volume spray adds softness and shine to hair. It also offers heat protection–without weight or stickiness–to leave you with thicker, fuller hair.
When you're ready for extra hair volume, simply spray the hair product from root to tip on damp or dry hair. Syle with a blow dryer for even more lift.
Not Your Mother's Plump for Joy Thickening Hair Lifter is great for all hair types, including natural and color-treated hair, but it is best for fine or thin hair. Made with good vibes only, this hair spray is free of parabens, dyes, and gluten.
Packaging contains 75% recycled content.
This lightweight, long-lasting hair product gives root-to-tip hair volume and thickness for the ideal fine-to-full hair transformation. The hair volume spray adds softness and shine to hair. It also offers heat protection–without weight or stickiness–to leave you with thicker, fuller hair.
When you're ready for extra hair volume, simply spray the hair product from root to tip on damp or dry hair. Syle with a blow dryer for even more lift.
Not Your Mother's Plump for Joy Thickening Hair Lifter is great for all hair types, including natural and color-treated hair, but it is best for fine or thin hair. Made with good vibes only, this hair spray is free of parabens, dyes, and gluten.
Packaging contains 75% recycled content.
Hair Type: All Hair Types
Health Facts: Dye-Free, Paraben-Free
Product Form: Spray
Beauty Purpose: Thickening, Texturizing, Volumizing
Net weight: 8 fl oz (US)
TCIN: 92255720
UPC: 688047130180
Item Number (DPCI): 063-00-9682
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua) (eau), amp-acrylates/allyl methacrylate copolymer, polysorbate 20, polyimide-1, vp/va copolymer, panax ginseng root extract, mangifera indica (mango) fruit extract, citrus aurantium dulcis (orange) fruit extract, propanediol, sodium methoxy peg-16 maleate/styrene sulfonate copolymer, tetrasodium glutamate diacetate, ethylhexylglycerin, phenoxyethanol, potassium sorbate, fragrance (parfum), hexyl cinnamal, citral, amyl cinnamal, hydroxycitronellal, limonene, linalool.
Shipping details
Estimated ship dimensions: 1.65 inches length x 1.78 inches width x 8.02 inches height
Estimated ship weight: 0.59 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this product be used on color-treated hair?
submitted by AI Shopping Assistant - today
A: Yes, it is safe for both natural and color-treated hair.
submitted byAI Shopping Assistant - todayAi generated
Q: What scent does this hair spray have?
submitted by AI Shopping Assistant - today
A: The hair spray features a sparkling Orange Mango scent.
submitted byAI Shopping Assistant - todayAi generated
Q: How does this product protect hair from heat?
submitted by AI Shopping Assistant - today
A: It serves as a heat protectant, safeguarding hair from temperatures up to 450°.
submitted byAI Shopping Assistant - todayAi generated
Q: Is this product suitable for all hair types?
submitted by AI Shopping Assistant - today
A: Yes, it is suitable for all hair types, especially fine and thin hair.
submitted byAI Shopping Assistant - todayAi generated
Q: What is the main purpose of this hair lifter?
submitted by AI Shopping Assistant - today
A: The hair lifter is designed to thicken and lift fine and thin hair for fuller-looking hairstyles.
submitted byAI Shopping Assistant - todayAi generated
Q: Has this product been tested for benzene?
submitted by Mom - 15 days ago
A: Hi Mom! Thank you for your question. All ingredients in our products are listed on the product labels and on our official website. If you need further assistance, please don’t hesitate to contact our Consumer Support team, and they will be happy to help you.
submitted byNYM Team - 14 days agoBrand expert
Q: What's the difference between your Hair Lifter Volumizer and Instant Volume Root Powder?
submitted by Donna - 1 month ago
A: Hi there! Thank you for your question! 😊 Our Instant Volume Root Powder is designed to give immediate lift and texture directly at the roots, perfect if you’re looking for targeted volume. Meanwhile, the Thickening Hair Lifter Volumizing Spray provides full-hair volume and thickness from roots to ends, ideal for a fuller, more bodied look overall. Donna, If you’d like a personalized recommendation based on your hair type, our social media team would be happy to assist you. ✨
submitted byNYM Team - 1 month agoBrand expert
Q: Will this product help my thin bangs look thicker?
submitted by Shellydec - 3 months ago
A: Great question! The Not Your Mother's Plump for Joy spray can make your bangs have a fuller-looking appearance because it's designed to add root-to-tip volume and lift without weighing hair down. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Is this light weight? Or won't weight my hair down.
submitted by Mshair - 10 months ago
A: Hi there! Great question! This product is ideal for fine, thin hair and suitable for all hair types. It’s designed to provide the benefits you need without weighing your hair down. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to reach out to our social media team—they’re here to assist you on your hair care journey and ensure you have a delightful experience!
submitted byNYM Team - 10 months agoBrand expert
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Guests are saying
The Plump for Joy Thickening Hair Lifter Spray is a popular choice among guests looking to add volume and lift to their hair. Many appreciate its pleasant fruity scent and lightweight formula that doesn't leave a sticky residue. It works well for fine and limp hair, providing noticeable fullness and shine. However, some guests have experienced mixed results regarding its effectiveness, particularly with very fine hair. Overall, it is a budget-friendly option that many guests recommend for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 190 reviews
effectiveness: 2.93 out of 5
quality: 3 out of 5
value: 3.21 out of 5
50% would recommend
14 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Dissappointing
Did not provide the lift I was hoping for
4 out of 5 stars
11 December, 2025
originally posted on NYM
Pretty good
The thickening spray definitely adds volume and smells great! However, it does leave a bit of stickiness. I used it on damp hair and then blow dried my hair & could feel the sticky residue if I even tried to run my hands through it. Overall I would still use again but not every day.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
Disappointed
Does not give any lift. Agree with other reviews about leaving a sticky film on hair.
1 reply from NYM Team team - 29 days ago
Hi TH! We are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025
Don't recommend
I gave it one Star because it did thicken my hair a bit. I sprayed onto my wet hair and let it set in a few minutes before blow drying. It left my hair so sticky, tangled and unmanageable. I don’t recommend and will be returning this product.
1 reply from NYM Team team - 1 month ago
Hi JC! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
5 out of 5 stars
5 December, 2025Verified purchase
(no review title)
This gives me volume my fine hair needed definitely works well and smells good
5 out of 5 stars
30 November, 2025
originally posted on NYM
Best lifter for the price!!!!
This hair thickener & plumper actually works great - especially on thinning hair.
4 out of 5 stars
30 October, 2025
originally posted on influenster.com
Good!
[This review was collected as part of a promotion.] I ended up getting sent a different product but I did really enjoy the product I was sent. It had a good price point a good smell and texture and worked really well.
1 out of 5 stars
28 October, 2025
originally posted on NYM
New formula is awful!!
I have used this product for years even when it became harder to find in stores, I ordered online. This new formula is horrible! It is a thin milky liquid that does not provide any thickness. It weighs hair down and it will not hold a curl. It looks like you took your All Eyes on Me product and changed the label! Please bring back the old formula!
1 out of 5 stars
27 October, 2025Verified purchase
Left hair feeling stiff and strawlike
This left a film on the hair that made it feel stiff and gross.
1 reply from NYM Team team - 3 months ago
Hi there! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Love it!
I love this product. It’s the only one that works with my hair.
1 out of 5 stars
18 October, 2025
originally posted on NYM
Formula change is awful
This new formula is not good at all. It weighs down hair and makes it super sticky. Please go back to what it was
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Volume!!!!
I had been using a salon volumizer that was getting pricey so decided to give this a try. I was pleasantly surprised to find this is lighter and works better than the pricier one I had.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025Verified purchase
not good, bring back the original
the original with the nozzle was great. why they rebottled this product and called it the same thing is unbelievable. do not waste your money on this. buy the discontuned one on EBAY where it is black marketed because it is so superior to this horrible dupe
1 reply from NYM Team team - 4 months ago
Hi there! We are sorry to hear about your experience. Please, reach out to our customer support team, they will be happy to asst you further.
3 out of 5 stars
15 September, 2025
originally posted on NYM
Thickening
Doesn't work that well for me. Ill keep trying because ive been using very conservatively.
5 out of 5 stars
12 September, 2025Verified purchase
Fantastic product!!
I absolutely love this as a root lifter! Even better than Color Wow!
3 out of 5 stars
8 September, 2025
originally posted on influenster.com
Smells nice but doesn't lift
[This review was collected as part of a promotion.] The hair spray smells really nice. It's a floral fruity scent that is not overpowering. Also I like that it doesn't feel powdery or chalky. However I didn't feel much of the lifting effect on my dark straight hair.
5 out of 5 stars
Thumbs up graphic, would recommend
23 August, 2025
Very good product
This makes my fine, thin hair feel so much thicker! Also, it feels great in my hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025Verified purchase
Do not recommend
Not a fan. It left my hair feel gritty and made my scalp itch. Makes your hair look greasy, and didn’t really give me much volume. Would NOT recommend
1 reply from NYM Team team - 6 months ago
Hi Jen! We are sorry to hear about your experience. Please, reach out to our customer support team and they will be happy to assist you further.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 July, 2025Verified purchase
Not worth it!
Smells awful and doesn't work at all, and I have thin, fine hair! Also just made my roots look greasy once dried
1 reply from NYM Team team - 6 months ago
Hi there! We are sorry to hear about your experience. Please, reach out to our customer support team, they will be happy to assist you further.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 July, 2025Verified purchase
Smells terrible.
Smells terrible. Only used it twice because I can’t get past the smell. It’s going in the trash.
1 reply from NYM Team team - 6 months ago
Hi there! We are sorry to hear about your experience. Please, reach out to our customer support team, they will be happy to assist you further.