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Sarah Wells Norah Breast Pump Backpack – Pumping Bag with Insulated Milk Storage, Laptop Sleeve & Wide-Open Frame - 2 of 4Sarah Wells Norah Breast Pump Backpack – Pumping Bag with Insulated Milk Storage, Laptop Sleeve & Wide-Open Frame - 3 of 4Sarah Wells Norah Breast Pump Backpack – Pumping Bag with Insulated Milk Storage, Laptop Sleeve & Wide-Open Frame - 4 of 4
Sarah Wells Norah Breast Pump Backpack – Pumping Bag with Insulated Milk Storage, Laptop Sleeve & Wide-Open Frame - 1 of 4

Norah Breast Pump Backpack – Hands-Free Pumping Bag with Insulated Milk Storage, Laptop Sleeve & Wide-Open Frame – by Sarah Wells Black

$195.00

colorblack
  • black
  • latte

Out of Stock

Sold & shipped by Sarah Wells Bags
Eligible for registries and wish lists

About this item

Highlights

  • WIDE-OPEN FRAME: Unique structured opening stays open while you pump—ideal for one-handed access.
  • INSULATED MILK POCKETS: Two thermal side pockets keep breast milk cold for up to 6 hours.
  • TECH-FRIENDLY STORAGE: Padded laptop sleeve fits up to 17” slim or 15” standard devices.
  • BACKPACK + TOTE IN ONE: Wear it as a backpack or carry it by hand for flexible, stylish transport.
  • COMPATIBLE WITH BREAST PUMPS: Designed to fit popular pumps like Medela, Spectra, Elvie, Willow & more.

Description

The Norah Breast Pump Backpack is where thoughtful design meets everyday flexibility for busy parents. Crafted with a wide, doctor-style opening, this bag holds its shape while open—making one-handed packing and pump setup easy and efficient. Inside, you’ll find two insulated side pockets designed to keep breast milk cool for up to 6 hours when paired with ice packs. A padded sleeve securely fits laptops up to 17" (slim) or 15" (standard), helping you transition from daycare drop-off to Zoom meetings without switching bags. The Norah is compatible with most wearable and portable breast pumps, including Medela, Spectra, Elvie, Willow, and more. Built with durable, wipeable materials and backed by the Sarah Wells lifetime warranty, it offers parents a practical, hands-free way to carry everything they need—while still showing up in style.
Dimensions (Overall): 16.5 inches (H) x 13.5 inches (W) x 7 inches (D)
Weight: 2 pounds
Industry or Government Certifications: No Certifications
Compatible With: Most Breast Pumps
Package Quantity: 1
Material: Nylon
Care & Cleaning: Wash With Soap and Water
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1004095659
UPC: 850009606587
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 13.5 inches width x 16.5 inches height
Estimated ship weight: 2 pounds
item ships from third party seller: Sarah Wells Bags

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Breast pump is included?

submitted by Mayra F - 3 months ago
  • A: No, it does not include the breast pump.

    submitted bySarah Wells LLC - Target - 1 month ago
    Brand expert

Q: Does it stand up on it's own?

submitted by tturner - 4 months ago
  • A: Yes! The Norah is lightly structured and while it does still have some give in the bag, it stands up well on its own. The wire frame opening at top does a great job keeping the bag open for packing.

    submitted bySarah Wells LLC - Target - 1 month ago
    Brand expert

Additional product information and recommendations

4.9 out of 5 stars with 70 reviews
5 out of 5 stars
14 August, 2025
originally posted on https://sarahwellsbags.com/
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Exceptional

Wife raves about the newfound ease of transporting all the pieces necessary to work full time and be a new mom! This bag has streamlined her daily carry.
Sydney
Did you find this review helpful?
5 out of 5 stars
21 July, 2025
originally posted on https://sarahwellsbags.com/
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Fits Everything!

I needed a pump bag that I could carry to work with my laptop, paperwork, and everything else I carry. With my Sarah Wells, I was able to replace my former backpack, lunch box, pump bag combo into just one bag.
Casey T.
Did you find this review helpful?
5 out of 5 stars
28 March, 2025
originally posted on https://sarahwellsbags.com/
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This bag is a must have

I've owned several Sarah Wells Bags over the years and the Norah might be my favorite one of them all! The size is perfect - not too big to be overly bulky and not so small that it doesn't fit my needs. I can easily fit both my Spectra and a portable pump in the bag along with my cold gold with a bottle and some milk storage containers. My usual go-to is my Baby Buddha on one side and my dSLR camera on the other when I'm working. It's also the perfect diaper bag. The backpack straps are incredibly comfortable and are easy to adjust. I also like the tote straps, which make it easy to throw over my arm when I'm carrying multiple things. If you're looking for a pump bag that's comfortable to wear and with lots of storage space for pumping and bottle feeding on the go, this is the one you want.
Kim
Did you find this review helpful?
5 out of 5 stars
6 July, 2023
originally posted on https://sarahwellsbags.com/
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5 Stars

Norah Backpack (Black)
Gina C.
Did you find this review helpful?
5 out of 5 stars
29 June, 2023
originally posted on https://sarahwellsbags.com/
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Space Saver

I was looking like a pack mule with all the bags I had to carry in and out of the house every day for work. This backpack combines everything, and even leaves a little space for more. I would classify it as the size of a traditional school backpack, maybe a little wider. The side pockets perfectly fit my cold gold cooler in one and my Elvie OGs with spare parts in the other (it also fits my spectra if I'm using that instead). The large front pocket holds my small purse, plus other random essentials. The inside holds my laptop, wet bag, pump bags, ceres chiller (I've fit two in at once), and more if I need it! It's very comfortable to wear and the quality is perfect. The zippers are so satisfying. It's a really quality piece. I'm officially a Sarah Wells fan!!
Ashleigh R.
Did you find this review helpful?
5 out of 5 stars
6 June, 2023
originally posted on https://sarahwellsbags.com/
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Perfect Work Bag

I returned to work 2 weeks ago and purchased this bag right before my return. Originally I wanted a tote bag because my diaper bag is a backpack but I thought that it would be too heavy to carry all my pump parts and my work things in a tote bag. This bag is the perfect alternative because it has handles to be carried like a tote and straps to be a backpack. So far the bag has been amazing since I need to run to a different building on campus to go to the pumping room and I need to carry all my things with me. I would highly recommend this bag to any mother returning to work. One improvement (but I still think it's 5 stars) could be adding a removable separator between the bottom of top of the bag for when you are using the pump & cooler pockets. My things slip down inbetween the pockets and sometimes I have difficulty getting the cooler back in and will need to make sure things have not fallen down and are blocking the pocket.
Margaret A.
Did you find this review helpful?
5 out of 5 stars
24 May, 2023
originally posted on https://sarahwellsbags.com/
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Love it!

The bag is exactly what I needed. As a mom who is also a nurse it can easily become my work bag and can fit my lunchbox as well. So helpful to not carry 3 bags into work anymore. Also just did a weekend away and I could fit 3 pumping sets and my milk chiller without issue. At 6 months breastfeeding I'm so glad I made the purchase and it is helping me continue going!
Kayleen D.
Did you find this review helpful?
5 out of 5 stars
23 May, 2023
originally posted on https://sarahwellsbags.com/
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5 Stars

I absolutely love my Norah backpack. It fits everything I need to pump and my work stuff!! So happy to be able to carry just one bag around.
Alyssa S.
Did you find this review helpful?
5 out of 5 stars
19 April, 2023
originally posted on https://sarahwellsbags.com/
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Everything I Need!

I love this bag so much. I was carrying 2-3 different bags to work every day and this has made it so I only carry one! The pumping compartment fits my Spectra S2 and the other compartment fits my cold gold cooler perfectly. Sometimes I close the larger compartment and put my Willow 3.0 in it's carrying case inside, which also fits well. I love that I still have room inside for my kindle, stethoscope, etc and I can keep spare parts and storage bags in the front pocket!
Linsea F.
Did you find this review helpful?
5 out of 5 stars
12 April, 2023
originally posted on https://sarahwellsbags.com/
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5 Stars

Great quality, tons of pockets for all things pumping and packing!
Haley G.
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5 out of 5 stars
12 April, 2023
originally posted on https://sarahwellsbags.com/
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A bag that lasts

I bought my Norah in Latte the day she originally released. I had several other bags already, but I wanted a lighter neutral color that was better structured for my needs at that time compared to my Kelly. Norah has been well used during this time and although there are a couple of stains I cannot get out no matter how hard I try, she is in really great shape for everything she has been through. The 2 side pockets easily fold up to get out of the way for mom's working needs when no kids are around. All of the pockets allow me to be easily organized with so much space for all my needs even as a pumping mom of 6 now. Just like every other bag I have bought I have not been disappointed because they last through everything no matter the challenge. I highly recommend Norah if you need the space and the easy carry of a backpack.
Charity W.
Did you find this review helpful?
5 out of 5 stars
10 March, 2023
originally posted on https://sarahwellsbags.com/
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Fantastic Bag for Daily Commuters

I prefer a backpack when using public transit to commute to and from work, so I was glad to see that Sarah Wells now has some. The Norah is roomy with useful compartments, including one for your laptop. The breastmilk cooler fits right in, and on the other side, there is plenty of room for your pump (I used to bring my Spectra back and forth, but since another generous momma has given me theirs, I have a spare. Now I just bring three sets of pump parts and cleaning materials, which fits easily in the pocket). The "doctor bag" design is definitely useful, and so are the hand straps in case you need to carry it that way on a crowded train. And the bag itself looks lovely and professional. I plan to use this bag long after my breastfeeding journey ends.
Jillian L.
Did you find this review helpful?
5 out of 5 stars
8 March, 2023
originally posted on https://sarahwellsbags.com/
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5 Stars

Norah Backpack (Black)
Rocio D.
Did you find this review helpful?
4 out of 5 stars
1 March, 2023
originally posted on https://sarahwellsbags.com/
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Okay bag

Functional pocket and storage wise. Feels somewhat cheaply made. The straps and outside of the bag show wear very easily even though the bag is black. It's also very hard to clean and get milk smell out of if milk spills. Lots of fraying around the seams. Would have hoped to be able to use for more than one pregnancy given the cost but Will definitely have to find something else next time
Emily E.
Did you find this review helpful?
5 out of 5 stars
17 February, 2023
originally posted on https://sarahwellsbags.com/
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This Bag is huge!

great bag! so much more room than my skip hop of a similar design. also shoulder straps are padded so way more comfortable. only complaint is I wish the front pocket has more compartments /sections.
Tina V.
Did you find this review helpful?
5 out of 5 stars
10 February, 2023
originally posted on https://sarahwellsbags.com/
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The best splurge

I was hesitant to spend this much money on a bag but it does not disappoint. It fits all of my pumping stuff (spectra s1) and my work stuff for the day. It's super cute and I love all the extra pockets and laptop space. Worth the extra money FOR SURE!
Caroline C.
Did you find this review helpful?
5 out of 5 stars
7 February, 2023
originally posted on https://sarahwellsbags.com/
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Such a great bag!!

Such a great bag- the material is high quality and it fits so much inside. Because of the way it's divided up it's so easy to keep all my things organized. I'm so glad I purchased this bag and I definitely would recommend to others.
Adeline P.
Did you find this review helpful?
5 out of 5 stars
1 February, 2023
originally posted on https://sarahwellsbags.com/
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It fits it all!

I just got the Nora backpack by Sarah Wells in latte. It fits my Spectra S2, my cold gold, my portable pump, 2 sets of pumping parts in my pumparoo, and my ceres chill. I love it and I plan on using it after I'm done pumping as a work bag. The side pockets are able to fold up and snapped to give more room in the main compartment when you're not hauling your pump around. I feel like it is good quality and I can use it for a long time.
Megan Z.
Did you find this review helpful?
5 out of 5 stars
17 January, 2023
originally posted on https://sarahwellsbags.com/
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All in one bag!

Amazing bag, has ample space. I take it to work to pump at work. I use one of insulated pockets to put my lunch in there. My ceres chill fits my 32 oz water bottle fits. I use pumpables GA with my flanges and it all fits perfectly! I have gotten many compliments on my SW Norah bag! Very happy with my purchase. It took me about 2 months to finally decide to buy a pump bag..so glad i did with SW!!
Katheryn G.
Did you find this review helpful?
5 out of 5 stars
12 January, 2023
originally posted on https://sarahwellsbags.com/
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Perfect!

I travel for work and needed something that could fit my laptop, work gear, pump gear and spare parts, milk/cooler, pump cleaning stuff and personal items. This bag DOES. IT. ALL. Now I only have one bag to carry instead of three and I couldn't be happier!
Megan H.
Did you find this review helpful?

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