Sponsored
Naturium Niacinamide Serum 12% Plus Zinc 2% - 1 fl oz
$16.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Naturium's Niacinamide Serum 12% Plus Zinc 2% helps reduce the appearance of pores
- Reduces the look of dark spots, for a more even looking complexion
- Smooths appearance of fine lines & wrinkles
- Cruelty Free, Fragrance Free, Dermatologist Tested
- Paraben Free, Vegan, Gluten Free
Description
Our concentrated niacinamide serum is formulated with pure 12% niacinamide and 2% zinc PCA, and is clinically proven to reduce the appearance of dark spots, pores, plus fines lines and wrinkles.
To Use: Shake well. Apply an even layer of the niacinamide serum onto face, neck and chest morning and night. Follow with moisturizer. Wear sunscreen during the day. Patch test prior to use is advised.
To Use: Shake well. Apply an even layer of the niacinamide serum onto face, neck and chest morning and night. Follow with moisturizer. Wear sunscreen during the day. Patch test prior to use is advised.
Scent: Unscented
Health Facts: Gluten-Free, Paraben-Free, Contains Niacinamide, Contains Hyaluronic Acid, Contains Vitamin E, Vegan, No Fragrance Added
Product Warning: Keep out of reach of children, eye irritant
Product Form: Serum
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Oil Control, Fine Line Reduction, Skin Tone Improvement, Pore Reduction, Skin Texture Improvement
Recommended Skin Type: Oily, Extra Sensitive, Sensitive, Normal, Mature, Dry, Combination
Net weight: 1 fl oz (US)
TCIN: 80184048
UPC: 850010792064
Item Number (DPCI): 037-14-4184
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, niacinamide, propanediol, glycerin, zinc pca, polyacrylate crosspolymer-11, sodium hyaluronate, dimethicone, caprylyl glycol, phenoxyethanol, xanthan gum, potassium sorbate, glyceryl polyacrylate, tocopheryl acetate, hexylene glycol, citric acid.' '
Allergens & Warnings:
CAUTION: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Use only as directed.Shipping details
Estimated ship dimensions: 5.44 inches length x 1.42 inches width x 1.54 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product cruelty free
submitted by Mama22cats - 1 year ago
A: Hey, Great question! Yes, the Naturium Niacinamide Serum 12% claims cruelty free and vegan! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Is there a use by date/time frame for this?
submitted by MN - 2 years ago
A: Hey MN, Great quesiton! Generally, most skincare products can last 30 months on the shelf and 10-12 months after opening. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Hello there! Our non-OTC products do not have printed expiration dates. This formula currently has a shelf life of two years unopened. Once opened, we recommend using it within twelve months. We hope this helps. Warm regards, The Naturium Team
submitted byNaturium - 2 years agoBrand expert
Q: can i use this for dark circles around my eyes?
submitted by jenny - 4 years ago
A: Hi jenny! This serum will help with oil control, fine line reduction, skin tone improvement, pore reduction, and skin texture improvement. We recommend trying on of Naturium's eye creams for help reducing dark circles under eyes. Hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expertA: We do not recommend using this serum too close to the eye area. For help with dark under-eye circles, we recommend trying our Multi-Peptide Eye Cream.
submitted byNaturium - 4 years agoBrand expert
Q: Is this best for daytime use or night time use?
submitted by Ashley - 5 years ago
A: I have been using it both AM and PM with no issues, one pump. I pair it with a Vitamin C serum during the day and lots of sunscreen. I haven't had any issues but I also don't have sensitive skin.
submitted byMaryR - 5 years agoA: This serum can be used day, or night. With any morning skincare routine, make sure to apply an SPF as a final step.
submitted byNaturium - 5 years agoBrand expert
Q: Which one do I use first, this or the vitamin C? I LOVE Naturium products!!!
submitted by Kelly - 2 months ago
A: Hello there! The order of application is up to you. Both formulas are extremely similar in consistency and pH-balanced for ease of use when layering. Patch test and apply SPF daily.
submitted byNaturium - 2 months agoBrand expert
Q: Does the serum contain any fragrance?
submitted by AI Shopping Assistant - 3 months ago
A: No, the serum is fragrance-free and unscented.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this serum suitable for sensitive skin?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, it is recommended for sensitive, extra sensitive, and other skin types.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: How should the serum be applied?
submitted by AI Shopping Assistant - 3 months ago
A: Shake well, apply evenly on face, neck, and chest, morning and night, followed by moisturizer.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What are the benefits of using this serum?
submitted by AI Shopping Assistant - 3 months ago
A: It helps reduce pores, dark spots, fine lines, and improves skin tone and texture.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What are the main ingredients in the serum?
submitted by AI Shopping Assistant - 3 months ago
A: The serum contains 12% niacinamide and 2% zinc PCA, along with hyaluronic acid and vitamin E.
submitted byAI Shopping Assistant - 3 months agoAi generated
Frequently bought together
$20.99
$5 Target GiftCard with $30 select skin care purchase
4.5 out of 5 stars with 1724 ratings
$19.99($11.76/ounce)
$5 Target GiftCard with $30 select skin care purchase
4.5 out of 5 stars with 895 ratings
$18.99
$5 Target GiftCard with $30 select skin care purchase
4.5 out of 5 stars with 854 ratings
$4.99 - $17.99
Buy 3, get 1 free on select beauty minis on select items
4.5 out of 5 stars with 1773 ratings
$9.99 - $14.99
$5 Target GiftCard with $30 select skin care purchase
4.4 out of 5 stars with 625 ratings
Guests also viewed
$20.99
$5 Target GiftCard with $30 select skin care purchase
4.5 out of 5 stars with 1724 ratings
$19.99
$5 Target GiftCard with $30 select skin care purchase
4.3 out of 5 stars with 626 ratings
$24.99
$5 Target GiftCard with $30 select skin care purchase
4.4 out of 5 stars with 406 ratings
$16.99
$5 Target GiftCard with $30 select skin care purchase
4.6 out of 5 stars with 568 ratings
$20.99
$5 Target GiftCard with $30 select skin care purchase
4.4 out of 5 stars with 556 ratings
$25.99
$5 Target GiftCard with $30 select skin care purchase
4.5 out of 5 stars with 860 ratings
Discover more options
$18.99
$5 Target GiftCard with $30 select skin care purchase
4.5 out of 5 stars with 146 ratings
$5.99
$5 Target GiftCard with $30 select skin care purchase
4.5 out of 5 stars with 710 ratings
$20.99
$5 Target GiftCard with $30 select skin care purchase
4.5 out of 5 stars with 1724 ratings
$4.99 - $17.99
Buy 3, get 1 free on select beauty minis on select items
4.5 out of 5 stars with 1773 ratings
$16.99
$5 Target GiftCard with $30 select skin care purchase
4.6 out of 5 stars with 568 ratings
Related Categories
Guests are saying
This product has garnered mixed feedback from guests, with many praising its lightweight texture and effectiveness in improving skin clarity and reducing breakouts. Some guests have experienced irritation or adverse reactions, particularly those with sensitive skin. However, the overall sentiment leans towards satisfaction, especially for those who have incorporated it into their skincare routines. The product's ability to brighten skin and minimize the appearance of pores has been highlighted as a key benefit.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1526 reviews
Improves Skin Texture: 3.87 out of 5
Reduces Pores: 3.7 out of 5
Improves Skin Tone: 3.91 out of 5
Reduces Oily Skin: 3.72 out of 5
Reduces Fine Lines: 3.38 out of 5
75% would recommend
183 recommendations
1 out of 5 stars
4 December, 2025
originally posted on Naturium
Disappointed
Wanted to love this but unfortunately, it caused my whole body to break out in hives and my lips blew up. I normally do not have sensitive skin but this really made me react. Be careful
5 out of 5 stars
16 November, 2025
Yes buy it!
My holy grail. I have combination and acne prone skin. This does wonders for my skin! I love it. It helps to lower oil production and control breakouts. Highly recommend. I’ve purchased this twice already!
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
(no review title)
is been 3 weeks since I made this purchase and I can already see a difference.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
So far so good!
I switched to this instead of my normal niacinamide serum because I could pick it up at target while I was already there. It's more expensive but I like it so far! Naturium is a great brand - I've been using their multi-peptide serum for a long time!
5 out of 5 stars
23 October, 2025Verified purchase
(no review title)
Amazing product! Magic in a bottle !
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
Saved my skin!
Controls oil without drying skin. Perimenopause has triggered my rosacea to flare up… as I was on the hunt what products wouldn’t exasperate it, I read about niacinamide. This product has saved my skin… it controls my (hyper) oil production during the day while calming my rosacea. I use it before I put on the niacinamide gel cream. I also use the face wash. Highly recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
(no review title)
Great product. I have definitely noticed an improvement of skin texture and tone.
5 out of 5 stars
14 September, 2025
originally posted on Naturium
Effective and gentle on skin
My skin doesn’t get as oily during the day anymore and this product is gentle on my skin. Formulation is not too heavy or too light, it’s perfect!!
5 out of 5 stars
9 September, 2025
originally posted on Naturium
My skin hasn’t looked this good ever
My dermatologist recommended it and I can’t do without it.
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
Totally recommend!
I’ve been using this product for about 6 weeks now and I can totally see the difference! I’ve had to cut out retinols and chemical exfoliants, so I wanted to find something that would still work on my skin. I’ve noticed my skin look more even.
5 out of 5 stars
27 July, 2025
originally posted on Naturium
Get it u want be disappointed
I love this product it’s used in my routine daily and nightly my skin is so soft
5 out of 5 stars
19 July, 2025
originally posted on Naturium
Great night serum for me
I apply this after double cleansing every evening and before my nighttime moisturizer. I feel like it has made a difference for me.
5 out of 5 stars
16 July, 2025
originally posted on Naturium
This serum is amazing!
My skin is so glowy aftervstarting to use this serum!
2 out of 5 stars
14 June, 2025Verified purchase
Moldy? Not sure what Naturium is doing now.
I use to absolutely LOVE this serum, but my latest bottle smelled musty and kind of moldy after about a week. I don't know what changed, but I won't be using or rebuying anymore, I'm really weirded out and I see I'm not the only one.
5 out of 5 stars
10 June, 2025
Love!
I love this. I decided to try it after reading lots of good reviews because my skin was looking just ~blah~. Well I’m glad I decided to try it because it has just made my skin look overall ~better. I can’t pin point exactly why but it just looks better and not as congested looking. I like it because the skin absorbs it fast leaving a smooth and non sticky feel. I love the way my skin feels after I’ve applied it. Definitely a new staple in my skin care routine!
5 out of 5 stars
4 June, 2025
originally posted on Naturium
Fantastic!
Immediately loving the feeling of this serum! It's newer in my lineup, Naturium is all I use! So far it's been a wonderful addition!
5 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2025Verified purchase
Love!
I absolutely loved this product. This is the second time I bought. It would definitely recommend and will purchase again
2 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2025Verified purchase
Not full product!It is not 30 ml its barely 20 ml that only for 3 uses for face and neck
I use to love this product more but I notice every time for the last few months I bought I noticed that it’s not full tube of the product inside.It says 30 ml of the serum inside I would say barely 20 ml.It did last 3 uses.Not buying again just for 3 uses even though it’s great product.Im upset with how much product is inside…
1 out of 5 stars
Thumbs down graphic, would not recommend
21 April, 2025Verified purchase
Not as good as reviews say
I have been trying to use the product for about 3+ months. Once a day- due to it being so sticky. I have not seen any difference in my skin. I am medium- dark complexion and 50 yo. Some freckles and little oily . I purchased this based on other user reviews and the niacinamide and zinc. Did not work for me😑
3 out of 5 stars
20 March, 2025
originally posted on Naturium
Too Strong for Sensitive Skin
I recently purchased product, did a patch test it was fine. But, after putting on my face still had a reaction to it. Stinging and itching. Even two days later still itching. Just did not work for me , too strong for my sensitive skin. But, did like the consistency of it and no scent.