Maybelline Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation - 102 - 1 fl oz
$11.99 ($11.82/fluid ounce)
Color102
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
Guests also viewed
Guests are saying
The new foundation has received mixed feedback from guests, with many expressing disappointment over the formula change from the original. While some appreciate its lightweight feel and buildable coverage, others find it unsuitable for oily skin, leading to greasiness and breakouts. The shade range has also been a concern, with guests struggling to find a perfect match. Overall, it offers a matte finish and decent coverage, but may not meet the expectations set by its predecessor.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 832 reviews
easy to apply: 3.81 out of 5
easy to remove: 3.85 out of 5
long lasting: 3.5 out of 5
quality: 3.19 out of 5
value: 3.22 out of 5
52% would recommend
63 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Uneven skin tone
- Eye color: Brown
- Hair color: Brunette
Eeeyuckkk
This used to be my “go to” full coverage foundation. BUT it’s like water now! I hate it! So disappointed they changed the formula. Very drying as well. Not lumi matte at all, more like dusty.
1 out of 5 stars
1 January, 2026Verified purchase
- Skin type: Combination
- Hair color: Grey
- Skin tone: Medium
- Skin concern: Redness
- Eye color: Hazel
(no review title)
It’s very thin … the body lotion is more thick and it is not full coverage
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
Very good product
iiiiiiiiIIIIt is a very
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
- Skin concern: Acne, Aging
- Skin tone: Medium
- Eye color: Grey
- Skin type: Dry
- Hair color: Black
Love it!
I really love this foundation! I have very dry skin and it works well for me. It looks really beautiful on the skin. Highly recommended.
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
fiire
i love it sm broo like idk how to explain it makes my makeup look so good n the coverage is TEA. i look like a filter when i use ts istg 🙏🏽😩. if ur looking 4 a foundation thts not dewy or too matte this is ac perfect bro
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025
- Skin concern: Sensitivity
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
(no review title)
The best
1 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2025Verified purchase
don't bother with Target cosmetics
products came open and clearly used
5 out of 5 stars
19 December, 2025Verified purchase
- Eye color: Blue
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Pores, Dark circles, Blackheads, Acne
- Skin type: Combination
(no review title)
Doesn’t feel heavy on my face!
1 out of 5 stars
17 December, 2025Verified purchase
Used product added to my order
Product was used. Seal was broken and it was still added to my pick up order
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
(no review title)
I ordered this foundation for a target pick up order and I wanted to thank the person who shopped this item for me. The item was unopened and untested. The last few orders I had placed for this item had been opened and tested.. yuck. Targets policy has changed where this item can not be returned even if the item has been opened. So thank you to the person who picked this item for me.
5 out of 5 stars
14 December, 2025Verified purchase
- Skin concern: Dark circles
- Eye color: Brown
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
(no review title)
Been wearing this foundation since high school love
2 out of 5 stars
10 December, 2025
originally posted on maybelline.com
Not again
I don’t consider this full coverage make up and it does not build. I will not buy it again.
5 out of 5 stars
6 December, 2025
originally posted on maybelline.com
Love this foundation
[This review was collected as part of a promotion.] I have combination skin and most foundations make my skin look too oily and wear off in a few hours. Others that do stay on are very flat looking. Do not like the dewy look cause after awhile it just looks oily. This stay limi matte is fantastic. Stays on, lasts all day and doesn’t make my skiing look greasy but glowing. I love this foundation. It’s better than some of the high end foundations I have tried. Please don’t ever stop making this product.
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
- Hair color: Black
- Skin tone: Light
- Skin type: Oily, Normal
- Skin concern: Dark circles
Perfect match
Perfect match for my daughter skin color we have been have been looking for her match a long time finally a win. She has tried either too dark or too light but this one is perfect.
1 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
- Skin tone: Medium
Whyyyy
Damaged Busted open. When I open my package it was over everything.
3 out of 5 stars
5 December, 2025
originally posted on maybelline.com
I can't find my shade
I used to have the Superstay "active wear" foundation in the shade 128 and now it's discontinued and reformulated for this foundation, so i bought it in the same shade and it's not the same!! It's very orange, so again I bought it but in 125 and the same thing, i want it cause i like the formula but I don't want to spend money again in the wrong shade
5 out of 5 stars
28 November, 2025
originally posted on maybelline.com
best foundation EVER
best foundation ive ever tried and ive tried them all this is me begging maybelling do not ever discontinue this
2 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2025
(no review title)
NOT MATTE AT ALL. Would not recommend if you're looking for something mattifying.
1 reply from Maybelline Consumer Care team - 2 months ago
Hello Deziree! Thank you for sharing your experience with our Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation. We truly appreciate your candid feedback and understand your disappointment when a product doesn't deliver the specific finish you're seeking. Our Lumi-Matte foundation is designed to offer a unique balance, aiming for a long-wearing, shine-controlling effect while still providing a luminous, fresh look rather than a completely flat matte finish. We understand that personal preferences for a matte appearance can vary, and your insights are incredibly valuable to us as we continuously strive to meet the diverse needs of our community.
1 out of 5 stars
19 November, 2025Verified purchase
- Skin type: Normal
- Skin tone: Medium
(no review title)
Very Matte and not for sensitive skin. Broke my skin out really bad.
1 reply from Maybelline Consumer Care team - 2 months ago
We are sorry to hear about the experience you had with Maybelline Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation . We would like to speak with you directly about it. Please give us a call @ 800-944-0730 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
1 out of 5 stars
18 November, 2025
originally posted on maybelline.com
Superstay Foundation New Formula Very Poor
Super Stay 30HR foundation was obviously reformulated - You will sell exactly ONE to every repeat customer. This formula is horrible.