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Maybelline Lifter Gloss Plumping Lip Gloss with Hyaluronic Acid - 0.18 fl oz
$9.99
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Lifter Gloss with Hyaluronic Acid: Maybelline Lifter Gloss is formulated with hyaluronic acid to visibly smooth lip surface & enhance lip contour; Drench lips with this high shine plumping lip gloss for hydrated, fuller looking lips
- Next Level Shine: Transform your lips in one easy swipe with the XL wand applicator that evenly dispenses the Lifter Gloss into a smooth, super- shiny finish; Find your ideal Maybelline lip gloss in our full range of modern shades
- Let Your Lips Do The Talking: This tinted lip gloss adds gorgeous color and a non sticky, glossy shine to your lips, leaving them feeling plump and moisturized; Available in 20 hydrating shades
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, bb creams, concealers and bronzers to mascaras, brow pencils, eyeliners, lipgloss, and lipstick
- Maybelline New York: The number 1 makeup brand for every look, style and skin tone; We combine technologically advanced formulations with on-trend expertise and New York City edge; Diverse, on the pulse, inspired by the city and tested on its streets
Description
Meet Maybelline New York's next level lipgloss with lasting hydration. The Maybelline Lip Lifter Gloss with hyaluronic acid is a plumping brown lip gloss that drenches and hydrates the lips, adds next level shine for a fuller, lifted look. The formula with hyaluronic acid visibly smooths lip surface and enhances lip contour while adding a gorgeous tint. A staple Maybelline makeup product, this glossy, non-sticky lip color is a great lip booster that can enhance any look. Completely transform your look with the XL Wand applicator that dispenses the shiny lip gloss on your lips, in a smooth, glossy finish. 90% have agreed that lips feel hydrated after applying the Maybelline lifter gloss.
Step 1. Apply lip plump lifter gloss with the XL Wand applicator in the center of your upper lip and follow the contours of your mouth.
Step 2. Glide the lip plumper lifter gloss across the entire bottom lip.
Step 1. Apply lip plump lifter gloss with the XL Wand applicator in the center of your upper lip and follow the contours of your mouth.
Step 2. Glide the lip plumper lifter gloss across the entire bottom lip.
Suggested Age: 16 Years and Up
Color Finish: High Shine
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Moisturizing, Smoothing, Shine Enhancing
Net weight: .18 fl oz (US)
TCIN: 94414184
UPC: 041554098594
Item Number (DPCI): 052-07-3901
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2033552 2 c18-36 acid triglyceride, bis-diglyceryl polyacyladipate-2, pentaerythrityl tetraisostearate, polybutene, tridecyl trimellitate, diisostearyl malate, silica dimethyl silylate [nano]/silica dimethyl silylate, phenoxyethanol, ethylhexyl palmitate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexylglycerin, sorbic acid, tocopheryl acetate, sodium saccharin, trihydroxystearin, cocos nucifera oil/coconut oil, sodium hyaluronate, aluminum hydroxide, tocopherol, silica, glucomannan, parfum/fragrance, [+/- may contain/peut contenir: ci 77491, ci 77492, ci 77499/iron oxides, ci 19140 yellow 5 lake ci 77891/titanium dioxide, ci 15850/red 7, ci 15985/yellow 6 lake, ci 42090/blue 1 lake, ci 45380/red 22 lake, ci 45410/red 28 lake]. n70051889/1.
Shipping details
Estimated ship dimensions: 0.65 inches length x 0.94 inches width x 3.66 inches height
Estimated ship weight: 0.11 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The Maybelline Lifter Gloss is a standout lip product that combines hydration, shine, and comfort at an affordable price. Guests appreciate its smooth, non-sticky texture and the inclusion of hyaluronic acid, which keeps lips feeling soft and plump. With a versatile shade range, from nudes to vibrant colors, this gloss is perfect for any occasion. Its chic packaging and easy application make it a must-have for anyone looking to enhance their lip game.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 5951 reviews
easy to apply: 4.8 out of 5
easy to remove: 4.68 out of 5
long lasting: 3.73 out of 5
quality: 4.3 out of 5
value: 4.25 out of 5
79% would recommend
464 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
My go to!
Beautiful color, long lasting, feels great on my lips. This is a staple of mine and I always get compliments on it.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 December, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
DOESNT WORK
Doesn’t plump your lips whatsoever. I usually get a slight burning sensation with lip plumpers. This one had ZERO EFFECT. Will definitely be returning.
1 reply from Maybelline Consumer Care team - 9 days ago
Hello Starvz! We're sorry to hear that our Lifter Gloss didn't provide the plumping sensation you were looking for. Our Lifter Gloss is formulated with Hyaluronic Acid to visibly smooth the lip surface and enhance contour, giving a lifted, fuller-looking effect. While it delivers hydration and a brilliant shine, it doesn't use the tingling ingredients often found in more intense plumping products. We appreciate your feedback as it helps us understand diverse preferences.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 December, 2025Verified purchase
- Skin tone: Medium
(no review title)
cute lip gloss, however the description is misleading.
1 reply from Maybelline Consumer Care team - 15 days ago
Hello Tracy! We truly appreciate you sharing your thoughts on our Lifter Gloss Plumping Lip Gloss with Hyaluronic Acid. We're happy to hear you find it cute, and we certainly value all feedback regarding our product descriptions. Our aim with the Lifter Gloss is to provide a beautiful, high-shine finish that visibly smooths the lip surface and enhances the contour of the lips, giving them a hydrated and fuller look, thanks to the infusion of hyaluronic acid. We strive to describe our products accurately and ensure that our consumers understand the benefits they offer. Your input helps us to continually review and refine how we communicate these details. We hope you continue to enjoy the shine and hydrating feel it brings to your lips.
5 out of 5 stars
18 December, 2025
originally posted on maybelline.com
Lifter for life
[This review was collected as part of a promotion.] I love using this Lifter Gloss Reef! I love how natural and shiny it looks. It also lost for a long time before having to apply a little bit more.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Redness, Dark circles
- Hair color: Blonde
- Eye color: Blue
Maybelline lifter doesn't lift anything
the first one i received was broke so I couldn't even try it out. I wish I could of because I would have canceled the second one being sent. It doesn't plump anything.
1 reply from Maybelline Consumer Care team - 14 days ago
Hello Selena. Thank you for reaching out about Maybelline Lifter Gloss Plumping Lip Gloss. We're sorry to hear it didn't work out for you. We take customer feedback seriously and we appreciate you sharing your thoughts. Your feedback will be passed on to our team to help us make improvements.
4 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
- Skin concern: Acne, Sun damage, Aging, Pores, Redness, Sensitivity
- Hair color: Brunette
- Eye color: Brown
Better off with the clear lifter liner gloss
Wasn’t my favorite color of the Maybelline lifter gloss line but I do love the formula. It’s just goes on clear.
5 out of 5 stars
19 November, 2025
originally posted on influenster.com

Comfortable
[This review was collected as part of a promotion.] This gloss is amazing! I love that this product compares just as well to a high-end product. The packaging is modern and very cool. I like that the brush is comfortable when I apply it to my lips. The color payoff looks great. It makes my lips look like my lips but better. The coverage is great. I like that it doesn’t feel sticky or heavy. It doesn’t have a scent and wears comfortable all day.
5 out of 5 stars
17 November, 2025Verified purchase
- Skin type: Combination
- Skin concern: Aging
- Skin tone: Dark
(no review title)
OMGoodness, this is my new favorite color! My skin is a darker tone and my lips are naturally lined; so the lip gloss enhances my natural lip color and make me feel look like I have clear gloss!I LOVE IT!!!
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
Wow
Wearing 003 Moon with lifter liner! - obsessed with this duo!! Glides on and is a beauty shade
5 out of 5 stars
Thumbs down graphic, would not recommend
4 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Green
(no review title)
love it
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2025Verified purchase
Great gloss
My favorite lip gloss.
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
Favorite Lip Color
I absolutely love this lip gloss and color! This is my go to lip product I use all day, everyday. The color is natural but with a beautiful gloss.
5 out of 5 stars
24 October, 2025
originally posted on influenster.com

Smooth, Glossy, Hydrated
[This review was collected as part of a promotion.] The Maybelline New York Lifter Gloss is so smooth and glossy with just the right shine. Wearing this keeps my lips soft and hydrated all day, without worrying about a sticky coating!
5 out of 5 stars
22 October, 2025
originally posted on influenster.com

The best
[This review was collected as part of a promotion.] Absolutely amazing gloss! I received the Maybelline Lifter Gloss complimentary from Influenster, and I’m obsessed! It goes on so smooth, feels hydrating, and gives the perfect glossy finish without being sticky. The shine lasts, and my lips feel so soft and plump. It looks and feels high-end — definitely one of my new favorite glosses! 💄✨
3 out of 5 stars
21 October, 2025Verified purchase
No plumping for me...
Don’t think there is much plumping action… certainly doesn’t feel like anything is happening, but the gloss is good
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for reaching out about our Maybelline Lifter Gloss Plumping Lip Gloss with Hyaluronic Acid. We appreciate you sharing your experience! We're glad to hear you enjoy the beautiful gloss effect of our product. We understand your observation regarding the plumping sensation, and we value all feedback as we continuously work to enhance our formulas and deliver the best possible results.
2 out of 5 stars
20 October, 2025Verified purchase
- Skin concern: Pores, Sun damage, Aging
- Skin tone: Light
- Skin type: Dry
- Eye color: Blue
- Hair color: Blonde
Not as pictured
I got Stone which is pictured as a pinky soft nude. This is definitely a deep nude and I did not want that.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi SamiKay. Thank you for reaching out to Maybelline regarding the Lifter Gloss Plumping Lip Gloss. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your case #43285059. Please have the product with you when you call. Looking forward to hearing from you!
3 out of 5 stars
15 October, 2025
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
Toast
Cute color but didn’t feel or notice any lip plumping.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for reaching out about our Maybelline Lifter Gloss Plumping Lip Gloss with Hyaluronic Acid. We're so glad you liked the color – that's wonderful to hear! We're genuinely sorry, however, that you didn't feel or notice the lip plumping effect. The sensation and visible plumping can sometimes vary from person to person, but we certainly want all our customers to experience the intended benefits. We appreciate your honest feedback as it helps us continuously improve our formulations and product descriptions.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Lipgloss
Love this lip gloss & the color
5 out of 5 stars
14 October, 2025
originally posted on influenster.com

Not sticky!
[This review was collected as part of a promotion.] Non sticky super glossy! Smells just like vanilla. Has the perfect amount of glitter and pairs so well with any nude lippie. For the price you can’t beat it!
5 out of 5 stars
Thumbs up graphic, would recommend
11 October, 2025Verified purchase
- Skin type: Normal
- Skin tone: Dark
No going back
New staple. Leaves my lips soft