Maybelline Fit Me Liquid Oil-Free, Fragrance-Free, Dermatologist Tested Concealer - 01 Cool Ivory - 0.23 fl oz
$8.99
Color01 Cool Ivory
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Guests are saying
This concealer has garnered positive feedback for its lightweight, blendable formula that provides medium coverage without feeling heavy or cakey. Guests appreciate its ability to brighten under eyes and conceal blemishes effectively. The extensive shade range allows for a perfect match for various skin tones, making it a versatile addition to any makeup routine. Many guests have found it to be a reliable choice for both everyday wear and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3062 reviews
easy to apply: 4.65 out of 5
easy to remove: 4.68 out of 5
long lasting: 4.06 out of 5
quality: 4.18 out of 5
value: 4.35 out of 5
84% would recommend
250 recommendations
4 out of 5 stars
12 January, 2026Verified purchase
- Skin concern: Sensitivity, Redness, Dark circles
- Skin tone: Light
- Skin type: Combination
Undertones = good, shade range = bad
I like the feel of this concealer, not heavy/greasy but still has pretty good buildable coverage. The shade 001 is a great match for my pale skin and helps even out the redness in my skin without having that "obviously wearing makeup" look. Gave four stars because it seems like a limited shade range with barely any dark skin options, and a brand this big can definitely do better.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
lame
It's a good concealer, blends nicely. My only issue would be that there is a small amount in the tube. They are putting less and less product in their containers all while raising their prices. It's annoying.
1 reply from Maybelline Consumer Care team - 2 days ago
Hello Jen! We are delighted to hear that you are enjoying the smooth blend and natural finish of our Fit Me Concealer. It is one of our most-loved formulas for achieving that breathable, seamless look. We understand that value is incredibly important, and we work hard to balance high-quality, dermatologist-tested ingredients with accessible pricing to ensure you get the best performance possible. Our packaging is specifically designed to protect the formula's integrity and provide precise application with every use. To get the most out of every tube, we recommend using a "less is more" approach; the pigment is quite concentrated, so starting with just a small dot and building up can help you achieve full coverage while making the product last much longer. We truly appreciate your feedback and your loyalty to the Fit Me collection.
3 out of 5 stars
2 January, 2026
- Skin type: Normal
- Eye color: Green
- Skin concern: Sensitivity
- Hair color: Brunette
- Skin tone: Light
Good but can be better...
I think this concealer is great for your face however around your eyes, it is not good if you have sensitive skin, such as myself, my eyes are irritated after wearing it for a few hours.
1 reply from Maybelline Consumer Care team - 4 days ago
Hi there! We are so sorry to hear about your experience with our Fit Me Concealer. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
- Skin concern: Dullness, Dark circles
- Skin type: Oily
- Eye color: Green
- Hair color: Brunette
- Skin tone: Light
Tried and true
I’ve been using this product for years and love it, blends nicely
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
- Skin concern: Redness, Dark circles, Uneven skin tone
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
(no review title)
love this product, very long lasting and smooth!
5 out of 5 stars
22 November, 2025
originally posted on influenster.com
My fav concealer 💫
[This review was collected as part of a promotion.] I love how lightweight this concealer feels while still giving a natural, even coverage. It blends effortlessly and doesn’t crease throughout the day. Perfect for brightening under-eyes or spot concealing, a reliable staple in my routine
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
- Eye color: Hazel
- Skin concern: Dark circles, Acne
- Skin type: Oily
- Hair color: Brunette
- Skin tone: Medium
(no review title)
This has been my favorite concealer for years! Great product for the price!
5 out of 5 stars
17 November, 2025
originally posted on influenster.com
Really liked it!
[This review was collected as part of a promotion.] I got this complimentary from influenster and ive liked it a lot! I always have issues with concealer creasing and this didnt, the shade fit super too
5 out of 5 stars
10 November, 2025
originally posted on maybelline.com
VERY GOOD
BUY THIS ASAP This is probably one of the most creamy, smooth, and blendable concealers I have ever worn, and wearing the smallest amount goes so far. It does not sink into your pores or cake up like most concealers have
4 out of 5 stars
9 November, 2025
originally posted on influenster.com
Great concealer
[This review was collected as part of a promotion.] I really enjoy this concealer. It’s light weight, creamy, and goes on so easily. The shade matches my skin tone perfectly. The packaging is slim and easy to take on the go. It does crease a little but that is an easy fix.
4 out of 5 stars
9 November, 2025
originally posted on influenster.com
Great inexpensive concealer!
[This review was collected as part of a promotion.] I received this product as an incentive in exchange for my honest feedback. As a beauty enthusiast for many years I was shocked at how good this drugstore concealer was. Its buildable and I like how to dries down without settling in my fine lines. I like that there’s a large shade range making it great for all skin tones. Overall, I definitely recommend this product!!
5 out of 5 stars
31 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Dark circles
(no review title)
Blends well, and lasts for a long time. It also does a great job at concealing under eye bags.
5 out of 5 stars
29 October, 2025
originally posted on influenster.com
Great concealer!
[This review was collected as part of a promotion.] A perfect coverage concealer. I find this wasn’t drying and at the end of the day there were minimum set lines which is amazing for the price of this. I found it blended in nicely without any hassle and it flowed nicely with my makeup look. I like how slim this and it’s easy to travel with.
4 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025
Great for everyday use
Good lightweight concealer in tbis range, suitable for everyday purpose. It just creases a lot around eyeline.
3 out of 5 stars
23 October, 2025
originally posted on maybelline.com
Excellent product, cheap company
LOVE this concealer and have been using it for years but this company is 100% putting less product into the container. I am using the exact same amount yet going through them at a significantly higher rate. Shame on you.
4 out of 5 stars
15 October, 2025
originally posted on influenster.com
Great value
[This review was collected as part of a promotion.] I finally found the right shade match for a brightened look. The packaging is simple and the texture feels creamy. It blends pretty easily I used my ring finger for application. I would say this gives full coverage.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin type: Combination
- Skin concern: Dark circles
- Skin tone: Light
Oldie but goodie
I love the blend ability of this concealer and the fact that it’s non-comedogenic. An oldie but goodie for sure. Im just not super sure what my shade would be for it. Light seemed a little orange for me but fair is too light
2 out of 5 stars
13 October, 2025Verified purchase
Getting too expensive
I love this so much and have been using for years. BUT recently the price has gone up so much!!! Less than a year ago it was $6.99, now it’s $9. That’s insane for drugstore concealer
1 reply from Maybelline Consumer Care team - 3 months ago
Hi Michelle21. We really appreciate your feedback regarding the prices of Maybelline Fit Me Liquid Oil-Free, Fragrance Free Dermatologist Tested Concealer. We know prices have changed and your loyalty means so much to us we'll continue looking for ways to add value and make sure your getting the best products and promos.
2 out of 5 stars
4 October, 2025Verified purchase
Concealer
It says dermatologist tested, but it’s false advertisement. I looked up with the ingredients and they’re all bad, which is unfortunate because this concealer is good, but it has bad ingredients I wouldn’t buy another recommendation would bare with by anything
1 out of 5 stars
1 October, 2025
originally posted on influenster.com
Simple
[This review was collected as part of a promotion.] I didn't really like the consistency of this. It was very thin, but it did cover my undereyes. It blended very well, and the packaging was simple and easy to use.