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Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara - 2 of 4Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara - 3 of 4Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara - 4 of 4
Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara - 1 of 4

Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara - Waterproof Black - 0.29 fl oz

$10.99

Size0.29 fl oz
Color202 Waterproof Black
  • 202 Waterproof Black
  • 203 Waterproof Brownish Black

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Waterproof Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
  • Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing waterproof mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
  • It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
  • Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
  • Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone

Description

Get an instant lash lift effect from a waterproof mascara. Falsies Lash Lift Waterpoof Black Mascara from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.

For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Volumizing
Net weight: .29 fl oz (US)
Features: Non-Clumping, Non-Flaking, Waterproof
TCIN: 76466148
UPC: 041554578492
Item Number (DPCI): 052-07-6889
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g684841, isododecane, cera alba/beeswax/cire dabeille, copernicia cerifera cera/carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua/water, allyl stearate/va copolymer, oryza sativa cera/rice bran wax, paraffin, alcohol denat., polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera/candelilla wax, rayon, panthenol silica, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d235277/1

Shipping details

Estimated ship dimensions: 5.51 inches length x 2.71 inches width x 0.94 inches height
Estimated ship weight: 0.07 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This mascara has received enthusiastic praise for its ability to enhance lashes, providing volume, length, and a lifted appearance. Guests appreciate the innovative double curved brush that effectively grabs every lash without clumping. Many have noted its long-lasting formula that stays put throughout the day, making it a reliable choice for everyday wear. While some guests experienced minor issues with removal, the overall sentiment highlights its impressive performance and value.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3112 reviews
    easy to apply: 4.25 out of 5
    easy to remove: 4.02 out of 5
    long lasting: 4 out of 5
    quality: 3.84 out of 5
    value: 3.93 out of 5
    65% would recommend
    234 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    (no review title)

    I recently switched to this mascara from Maybellines Rocket mascara and what a difference! This one makes my lashes sooo long! And no smearing at all! It is water proof and quite the hassle to remove but I’d say it’s doing what it’s supposed to be doing!
    A Ogle
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 December, 2025Verified purchase

    (no review title)

    Gives lashes a nice lift without clumping.
    Alyssa
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on Maybelline.ca
    Image

    (no review title)

    I bought the sky high lash sensational the best mascara my lashes are SKY-HIGH GREAT!!
    Cloe
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2025

    Best mascara I've ever used

    I've used $5 mascara and $40 mascara, and this is the best mascara I've ever used. While I haven't tried that many (especially compared to others), this one beats them all. It really is waterproof, but it comes off easily with my oil makeup remover. It lengthens the lashes, and adds volume I haven't seen from any other mascara product. I got it in blackest black, and it stands true to its name. It's dark, easy to apply, and so far, no clumps. It lasts all day, and seems high quality. Great product, especially for its price! It dries fast, and doesn't come off when I forget it's there and rub at it. 10/10, would purchase again. Highly recommend, especially if you are on a budget!
    Nobody In Particular
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2025Verified purchase
    • Skin type: Combination
    • Eye color: Brown
    • Skin tone: Light

    Lash Magic for an amazing price!

    I was using a way more expensive brand and wanted an alternative. I live in an area with extreme humidity, so it’s important to point out that my lashes stay curled and LONG all day. It’s also super easy to remove with no loss of lashes.
    Eliza14
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 November, 2025Verified purchase

    My new fav

    They have been out of the falsies for awhile. I tried the Maybeline Collossal didn’t care for it. Tried this Maybeline lift it gives you lift and the brush it easy to apply. I still like the falsies because it seems like I can layer and layer and layer to get the falsies look. I’m going to try and use both one for the falsies layer look and one to add lift at the same time of application. So glad I found an alternative to also use.
    Vanilla
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    14 November, 2025
    • Skin type: Normal
    • Skin tone: Medium
    • Skin concern: Acne, Pores

    (no review title)

    The mascara is just okay. It smears when you sweat, but then it’s surprisingly hard to remove when you wash your face. Not the best for long wear or easy cleanup
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi there! Thank you for reaching out about our Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara - Waterproof Black. We're truly sorry to hear that it was "just okay" for you and that you experienced smudging with sweat, yet found it surprisingly difficult to remove during cleansing. We understand this is far from ideal for long wear or easy cleanup, and that's certainly not the experience we want for our customers. We appreciate you sharing this, as your insights help us improve. Please reach out to our customer care team; we'd love to help you find a mascara that better suits your needs for both wear and removal!
    Gis
    easy to apply: 4 out of 5
    easy to remove: 1 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 November, 2025
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Brown
    • Skin type: Combination

    Amazing!

    Get it. It’s amazing and not clumpy whatsoever. I paired it with the Essence lash primer.
    Brit
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    5 November, 2025Verified purchase

    Good length and vokume without clumping

    Doesn’t clump, although I have to apply multiple coats to get the look I want. Easy to remove and doesn’t irritate my eyes.
    Melissa
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    5 November, 2025
    originally posted on Maybelline.ca
    Image

    Cost vs Quantity

    The product quantity is so little that its not worth the cost compared to other brands. The colour tip you see is all you get for this product.
    1 reply from BEC team - 2 months ago
    We appreciate you sharing your feedback on our TattooStudio™ Tattoo Brow Up To 36HR Waterproof Brow Pencil. We are sorry to hear that it did not meet your expectations. We always welcome our customers feedback and suggestions, as they are a valuable tool to improve our services and products in any way that we can. Your comments have been shared with the appropriate department.
    AMB99
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 October, 2025
    • Hair color: Brunette
    • Eye color: Blue
    • Skin tone: Light
    • Skin type: Normal

    Used this profuxt foe years and in love !

    I always get compliments on my lashes, now I do have curly lashes but I do see how it keeps the curl and adds volume without tearing out my lashes! I’ve been using it for 5ish years and will not buy any other mascara !
    Chloe
    easy to apply: 5 out of 5
    easy to remove: 2 out of 5
    long lasting: 4 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    21 October, 2025Verified purchase

    Tubes dont last

    I liked the mascara initially but the last 4 to 5 tubes lasted like a month and then there was nothing to put on. Not sure if they are short changing the customer to up their profits or what the issue is. Mascara tubes are not transparent so hard to tell what’s actually in the tube. I’ll find something else that lasts.
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi there! Thank you for reaching out about our Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We're truly sorry to hear your last few mascara tubes ran out so quickly, and we understand your frustration with this unexpected issue. Your feedback is very important to us as we continuously work to ensure consistent quality and performance in all our products.
    Sharon
    easy to apply: 4 out of 5
    easy to remove: 2 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 September, 2025
    originally posted on Maybelline.ca
    Image

    Will stay through anything

    This mascara has lasted me through seizures and hospital stays without so much as a smudge. Never in my life have I seen a mascara that holds so well. Its anti-smudge, and will hold shape for hours all the while still looking like you just applied it 5 minutes ago. Would absolutely recommend and will continue using this product
    Lee22
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 August, 2025Verified purchase
    • Skin concern: Sun damage, Dark circles, Pores, Uneven skin tone, Redness, Aging
    • Skin tone: Medium
    • Hair color: Black
    • Skin type: Combination

    Eh

    It isn’t thick or volumizing and I don’t love it.
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi there, Jennylashes! We appreciate you taking the time to reach out about our Falsies Lash Lift. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    Jennylashes
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2025Verified purchase

    Be patient, it works!

    I bought this product off of tiktok after watching a video. The product does require at least two applications to get good results. Its waterproof so that makes it anti-sweat. Unsure if I would repurchase but I am glad I tried it.
    1 reply from Maybelline Consumer Care team - 5 months ago
    Hi there, Hazel7401! Thank you for giving our Falsies Lash Lift Lengthening Mascara a try! We're so happy to hear you enjoyed our product and received good results. We truly appreciate your feedback! XOXO
    Hazel7401
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    17 August, 2025

    Was ok in the beginning

    I would say it does give volume and would hold up but what I noticed is that after a while of using it, it started not holding the curl and it was frustrating because I have straight lashes. Also its not waterproof, I was sweating and started seeing some flaking under my eyes and noticed how its from the mascara itself.
    1 reply from Maybelline Consumer Care team - 5 months ago
    Hello, Thank you for taking the time to share your experience with us regarding Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We would like to learn more about your experience and make things right. Please call us toll-free at 1-800-944-0730 Monday - Friday, 9:00 a.m. to 5:30 p.m., ET. We look forward to your call!
    Anonymous
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 August, 2025
    originally posted on Maybelline.ca
    Image

    Bring lash stiletto back!

    Why are the reviews on this page mixed up with another mascara? Maybelline lash stiletto was the only mascara I used for YEARS and now I can't find it anywhere?! The brush is unlike any other on the market. Bring it back, please!
    Mk007
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2025
    • Skin concern: Acne
    • Skin tone: Medium
    • Skin type: Oily, Combination
    • Hair color: Black
    • Eye color: Brown

    Great mascara

    Love the length it gives I definitely recommend wish they had it in brown
    Jes
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 July, 2025
    originally posted on Maybelline.ca
    Image

    Mascara

    I live in bc Canada and can’t find this mascara anywhere. Used it for years it’s the best ever. Please tell me wear I can get it in Kelowna bc
    Pami
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    26 July, 2025Verified purchase
    • Skin type: Dry
    • Hair color: Blonde
    • Skin concern: Aging
    • Skin tone: Light
    • Eye color: Blue

    Fine if you don't have sensitive eyes

    After using this for just over a week my eyes are so irritated. I’ve had to use whitening eye drops so I don’t look like a vampire. Too bad because my lashes really do look nice. I’ll be switching back to lash paradise even though I hate how clumpy it is.
    Hfhh
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

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