Make the Flip - by Jackson Parsons (Paperback)

About the Book

Book Synopsis

Make the Flip is a guide for anyone ready to rethink how they live, work and make decisions.

Drawing on personal lessons and conversations with more than 20 industry leaders across business, sport and politics, Jack Parsons, one of the UK's leading young entrepreneurs and host of My Duvet Flip, explores what it really takes to build confidence, resilience and direction in an overwhelming world. This book combines insight from CEOs, founders, athletes, and changemakers, alongside Jack's own experience of building one of the UK's most influential career platforms.

Blending stories, practical tools and honest reflections, this book offers a simple framework of actionable advice to help readers navigate money, purpose, opportunity, and challenges with more clarity and courage. Jack breaks down these big ideas into three simple Flips:
Reflect, Rethink, Reframe.
Whether you are starting out, starting over or simply trying to build a life that feels like your own, Make the Flip helps you step back, reset and move forward with intent.

About the Author

Jack Parsons is the founder and CEO of Duvet Flip, a modern media company helping people wake up to what matters in work and life. Through original shows, interactive platforms, and immersive experiences, Duvet Flip has built a following of over 400,000 YouTube subscribers, ranks in the top 1% globally, and partners with major brands to deliver content that sticks and stories that matter. Jack's mission is bold yet grounded: to help 100 million people improve their work, money, and health.

From championing non-traditional career routes to breaking taboos around mental health and personal finance, Jack pushes the conversation forward while giving people real tools to thrive. His influence spans boardrooms, classrooms, and newsrooms connecting everyone from FTSE 100 CEOs to school leavers, with the same clarity and care. He's a trusted advisor to brands like Co-op, a Top 100 Change maker, and a regular commentator on BBC, Sky News, and LBC.

Whether building brands, speaking on global stages, or advising leadership teams, Jack leads with heart, strategy, and unshakable intent. He's a natural connector and operator delivering results not just for businesses, but for the people they serve.