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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz
$8.49 ($1.21/ounce) reg $8.99
Sale save $0.50 (6% off)
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About this item
Highlights
- 14G Protein
- 0G Total Sugar
- 5G Net Carbs
- Grain and Gluten-Free
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 7g9%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 170mg7%
Total Carbohydrate 14g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 14g27%
Vitamin D 0mcg0%
Calcium 22mg2%
Iron 2mg10%
Potassium 250mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein§, whey protein concentrate§), sweetener blend (allulose, monk fruit extract§), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin§ (from chicory root and/or agave), cocoa powder§, natural flavors, fruit and vegetable juices (for color), salt. § adds a trivial amount of sugar.' '
Allergens & Warnings:
Contains: Milk. Manufactured in a facility which processes wheat, soy, and tree nuts.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 90529123
UPC: 850002887907
Item Number (DPCI): 231-13-0621
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.13 inches length x 7.65 inches width x 10.25 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 5141 reviews
quality: 3.56 out of 5
taste: 3.2 out of 5
value: 2.59 out of 5
49% would recommend
742 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025
(no review title)
Great tasting healthier alternative for cereal.
4 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Tastes Good
This cereal is expensive but does taste good and offers a nice ‘treat’ for breakfast or a pick me up.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
Magical for Old Millennials Who Need Protein
I love a good bowl of cereal and feel better knowing that I get better ingredients with Magic Spoon. My fave is to mix the PB + Chocolate cereals together - it’s the best cereal combo!
2 out of 5 stars
20 December, 2025
originally posted on Magic Spoon
I haven’t had it yet
I haven’t tried the cereals yet, so the number I picked is just a stab, LOL.
3 out of 5 stars
19 December, 2025
originally posted on Magic Spoon
Flavor
I’m thankful that I can eat cereal again but I wish all the flavors were stronger. They honestly all taste the same to me.
5 out of 5 stars
19 December, 2025
originally posted on Magic Spoon
The fireplace without the fire
It tastes like the s'mores you have when you are sitting around the campfire.
5 out of 5 stars
17 December, 2025
originally posted on Magic Spoon
Outrageously good
My son has diabetes and has missed his childhood cereals so much. He is filled with joy with every bite he takes of Magic Spoon. Got lots for him for Christmas so I know he will have a Happy New Year too. Thank you for giving him a healthy, and delicious option.
3 out of 5 stars
15 December, 2025
originally posted on Magic Spoon
Not my favorite
This isn’t bad but it also isn’t particularly good or accurately capturing the flavor. Just sort of tastes chocolate-y, maybe with a touch of vanilla. Also, this has an odd aftertaste
1 out of 5 stars
15 December, 2025
originally posted on Magic Spoon
Horrible taste
tastes like chemicals absolutely horrible 1 bite and throw it away. deserves minus stars
3 out of 5 stars
12 December, 2025
originally posted on Magic Spoon
Not My Favorite
I like the brand and its products' nutritional values. I appreciate that they try and put out new flavors. However, it didn't taste like S'mores. It tasted a little like Chocolate Chip. I still ate the whole box, but I won't order this flavor again.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Amazing
Best cereal I have ever had. Sooo delicious. The box isn’t big enough, but great taste, texture, nutritional value & ingredients. Highly recommend.
5 out of 5 stars
18 November, 2025
originally posted on Magic Spoon
Tastes a little like a S'MORES Bar
I like the great taste but this cereal is perfect because it is not sweet. I look forward to eating it f I r breakfast. I have also had it as a snack I too.
5 out of 5 stars
17 November, 2025
Tastes great, too expensive
For the price point this isn’t amazing, BUT, it’s one of the best flavors from their line imo. Doesn’t taste similar to cookie crisp, but has a nice, crispy, choco chip cookie taste. Good for a non cheat, cheat day treat.
1 out of 5 stars
14 November, 2025
originally posted on Magic Spoon
Smores
S-more? NO THANKS! Tastes like cat food floor sweepings.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
Penaut butter?
I’m reviewing the Peanut Butter protein cereal.. WHERES THE PEANUT BUTTER FLAVOR?! The honey flavor doesn’t contain honey but still tastes like it. These have peanut butter in them. Higher fat. No flavor.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
(no review title)
Yuck! My daughter and I both tried it and agreed it was disgusting. Much much prefer Cascadian Farms Fruitful cereal. This tasted like soap. Gross!
4 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Healthy Breakfast or Snack
My kids love the taste. It’s healthy, just a bit expensive compared to typical cereals, but you really can’t compare it, nutritionally.
5 out of 5 stars
4 November, 2025
originally posted on Magic Spoon
It was about time !
I am so happy to have found you! Is nearly impossible to find a cereal with no sugar and high proteine. So, thank you, thank you for an amazing, tasty and delicious product!
5 out of 5 stars
1 November, 2025
originally posted on Magic Spoon
Awesome
I love this cereal. The chocolate is my favorite, but this one is a close second.
1 out of 5 stars
21 October, 2025
originally posted on Magic Spoon
Can’t give a good rating
I’ve been charged for cereal but it is very late in arriving. Still in transit with no idea of when it will get here.