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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz
$8.49 ($1.21/ounce) reg $8.99
Sale save $0.50 (6% off)
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About this item
Highlights
- 13G Protein
- 0G Total Sugar
- 5G Net Carbs
- Grain and Gluten-Free
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount 1 Cup (38g):
Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1.5grm8%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), blueberry(a), fruit and vegetable juices(a) (for color), salt. (a) adds a trivial amount of sugar.
Allergens & Warnings:
Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?
submitted by Tracey - 1 year ago
A: 1g of fiber & 10g of allulose
submitted byMeatandcarbs - 1 year agoA: What is used to give color?
submitted byQueen of Everything - 1 year agoA: My little doggie does do happy on it. I am nodding out come it be him so he eats two bowls hehe my bebbin is a serving awy from that many hehe
submitted byStebby Barhnardt - 20 days ago
Q: Someone explain how they get to 4 net carbs??
submitted by jeniw - 9 months ago
A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.
submitted byAnnaRose - 3 months agoA: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.
submitted byAnnaRose - 3 months ago
Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?
submitted by Consumer - 2 years ago
A: Because people get away with misleading information
submitted byCt - 1 year agoA: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.
submitted byLocutusOfBorg - 10 months ago
Q: how many servings per box? what size is a serving?
submitted by msozarks - 3 years ago
A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).
submitted byMagic Spoon - 3 years agoBrand expert
Q: Is Magic Spoon vegan?
submitted by Waterwalker - 3 years ago
A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!
submitted byMagic Spoon - 3 years agoBrand expert
Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.
submitted by Srividya - 5 months ago
Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?
submitted by Srividya - 5 months ago
Q: Are these snap ebt eligible?
submitted by A - 9 months ago
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Guests are saying
This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 5134 reviews
quality: 3.56 out of 5
taste: 3.2 out of 5
value: 2.59 out of 5
49% would recommend
742 recommendations
1 out of 5 stars
31 December, 2025
originally posted on Magic Spoon
Terrible
Terrible taste product comes in a small box and there's not enough. It was thrown out.
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025
(no review title)
Great tasting healthier alternative for cereal.
4 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Tastes Good
This cereal is expensive but does taste good and offers a nice ‘treat’ for breakfast or a pick me up.
5 out of 5 stars
29 December, 2025
originally posted on Magic Spoon
Delicious
This cereal is very very good , excellent flavor and crispy.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
Magical for Old Millennials Who Need Protein
I love a good bowl of cereal and feel better knowing that I get better ingredients with Magic Spoon. My fave is to mix the PB + Chocolate cereals together - it’s the best cereal combo!
5 out of 5 stars
28 December, 2025
originally posted on Magic Spoon
Great Cereal
Fruity is probably my most purchased flavor. Very good cereal. It's tied with Cocoa and Peanut Butter.
5 out of 5 stars
27 December, 2025
originally posted on Magic Spoon
Similar taste to Fruit Loops
This is the first flavor I ever tried. It is also one of the only flavors my local store stocks. Give this a try if you are trying to keep on a low carb diet. It is a nice treat, and it holds you over for several hours.
5 out of 5 stars
27 December, 2025
originally posted on Magic Spoon
My number one cereal
I love the blueberry flavor of this cereal. This has become my favorite cereal to eat on a daily basis. I love that it does not wreck my diet.
5 out of 5 stars
27 December, 2025
originally posted on Magic Spoon
Pretty close to Cheerios
The flavor is a little bland, so I add a little bit of cinnamon to kick up the flavor.
4 out of 5 stars
27 December, 2025
originally posted on Magic Spoon
Nice for a different flavor
I normally eat the blueberry and fruit cereals but get bored with them after a while. This flavor is good but could have a little more chocolate flavor.
5 out of 5 stars
25 December, 2025
originally posted on Magic Spoon
Great aroma of mom's cookies
I enjoyed this variety. It tasted great with milk just like my mother's chocolate chip cookies.
1 out of 5 stars
23 December, 2025
originally posted on Magic Spoon
Disappointed
This was a total surprise! Every other flavor I have tried has been pretty decent until this came along. I hung in there and finished the bowl of cereal, but it was not cool at all. Sorry just my opinion.
5 out of 5 stars
22 December, 2025
originally posted on Magic Spoon
Blueberry muffin cereal
Stayed crunchy in milk. Tasted fairly good for a lower carb cereal.
5 out of 5 stars
22 December, 2025
originally posted on Magic Spoon
Delicious peanut butter cereal
Sugar and carb levels are unbelievably low. However, the taste is fantastic! The health benefits and flavor are definitely worth the cost.
5 out of 5 stars
22 December, 2025
originally posted on Magic Spoon
Fruity cereal
Just perfect! Great tasting! When you really have to pay attention to your sugar intake and always crave cereal... these just hit the spot!
5 out of 5 stars
22 December, 2025
originally posted on Magic Spoon
LOVE this cereal
I tell everyone who will listen about this cereal. It’s pretty close to froot loops in flavor, so that’s a win for me. I feel like I’m eating something “bad” and it’s a pretty protein heavy way to start the day.
5 out of 5 stars
21 December, 2025
originally posted on Magic Spoon
Peanut Butter Cereal
Very yummy cereal!!! I don't eat cereal every day so this is the only one I have tried.
2 out of 5 stars
20 December, 2025
originally posted on Magic Spoon
I haven’t had it yet
I haven’t tried the cereals yet, so the number I picked is just a stab, LOL.
5 out of 5 stars
20 December, 2025
originally posted on Magic Spoon
My Perfect Cereal
There are a few flavors I would have again and again and again! This is one of them! It's just perfectly like honey and feels oddly smooth too! I just love it! A top tier cereal!
4 out of 5 stars
20 December, 2025
originally posted on Magic Spoon
Strange After Taste, but Otherwise Cookies
Has an odd after taste in the back of my mouth, but otherwise it is absolutely fine and tastes like cookies!