Sponsored
General Mills Lucky Charms Cereal
$5.29 ($0.29/ounce)
In Stock
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About this item
Highlights
- BIRTHDAY CAKE FLAVOR: Turn any morning into a tasty celebration with this birthday cake flavored cereal featuring confetti sprinkle pieces
- MAGICALLY DELICIOUS: This sweetened corn cereal with marshmallows has 15g of whole grain (at least 48g recommended daily), a good source of calcium, and 12 vitamins and minerals per serving
- FUN CEREAL BOX: The back of the box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles
- SCHOOL SNACKS OR PARTY TREATS: Beyond a quick breakfast addition, pack a little magic in a lunch box by adding this kids cereal to individual snack bags or homemade cereal bars; Sprinkle some in kids party snacks recipes for cereal bars or trail mix
- CONTAINS: One cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; Perfect for instant snacking, or a part of breakfast and meals
Description
Turn any morning into a magical celebration with Rainbow Sprinkles Lucky Charms Cereal as a part of a family breakfast. It's a fun birthday cake flavored cereal with confetti sprinkles pieces that brings the party to every delicious bowlful. A serving of this sweetened corn cereal with marshmallows provides 15g of whole grain (at least 48g recommended daily), is a good source of calcium, and has 12 vitamins and minerals. The game on the back of the cereal box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles. Enjoy this cereal as a magically delicious addition to breakfast, a part of yummy kids snacks, or an ingredient for marshmallow cereal bars or snack mix - perfect for a kids birthday party. Or take some crispy cereal to go in a lunch box or school snacks tote to bring out the smiles. Whether you serve a bowl of cold cereal with milk or turn it into your favorite shareable snacks recipe, Lucky Charms is part of General Mills cereals, spreading goodness from tots to grown-ups. Contains one cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; perfect for instant snacking, or a part of breakfast and meals.
Serving Size: 1 cup
Serving Per Container: About 14
Amount 1 cup (36g) of Rainbow Sprinkles:
Calories: 140
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 125mg5%
Total Carbohydrate 31grm11%
Dietary Fiber 1grm5%
Total Sugars 12grm0%
Added Sugars 12grm24%
Protein 2grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 3.6mg20%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 200
% Daily Value*
Total Fat 1.5grm2%
Cholesterol 5mg1%
Sodium 200mg9%
Total Carbohydrate 40grm15%
Total Sugars 21grm0%
Protein 8grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Potassium 350mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain corn, sugar, corn meal, corn syrup. contains 2% or less of: modified corn starch, corn starch, vegetable oil (canola, sunflower, and/or palm), dextrose, salt, natural and artificial flavor, gelatin, baking soda, yellow 5, red 40, yellow 6, blue 1, red 40 lake, yellow 6 lake, yellow 5 lake, blue 1 lake. vitamins and minerals: tricalcium phosphate, calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12, vitamin d3.
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.4 Ounces
TCIN: 94305960
UPC: 016000228726
Item Number (DPCI): 231-00-1212
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.75 inches length x 7.7 inches width x 13.05 inches height
Estimated ship weight: 18.4 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.7 out of 5 stars with 4193 reviews
quality: 3.98 out of 5
taste: 4.18 out of 5
value: 3.87 out of 5
76% would recommend
67 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025
(no review title)
Tastes so good is the best cereal i’ve had my entire life
5 out of 5 stars
7 December, 2025Verified purchase
(no review title)
My son’s favorite
5 out of 5 stars
6 December, 2025
originally posted on influenster.com
They like the whole family
[This review was collected as part of a promotion.] This cereal tastes great, everyone in the house loves it, especially the kids. We eat it on its own and often with milk. The family size is perfect for four people, you won't regret it!
2 out of 5 stars
14 November, 2025
originally posted on luckycharms.com
Very Disappointed
This cereal was very disappointing. It tastes nothing like the original cereal and the marshmallows are very small.
1 reply from Lucky Charms team - 2 months ago
So sorry to hear that. We appreciate you taking the time to leave a review since we take all feedback seriously as we improve our products. This will be shared with the rest of our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
This is not the Original!
Bring back the Real Original Lucky Charms! This is disgusting!
1 reply from Published by General Mills team - 2 months ago
We're sorry for any disappointment! We appreciate your feedback and will share it with the rest of our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
yucky and disappointing
I had tried the new lucky charms birthday cake flavor cos yknow how can u mess up a simple flavor Luke that was exoectlt slight artificial taste but it tasted like straight cardboard 😭😭 i wish I could get a refund soo dissapointed
1 reply from Published by General Mills team - 2 months ago
So sorry to hear that! We'd like to learn more and assist you further. Can you reach out to our team via our website GeneralMills.com so we can report it to our quality team and make it up to you. Thanks.
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
Favorite cereal of all times.
[This review was collected as part of a promotion.] Love it the best cereal for my kids and me. Love the taste of the sweet marshmallow and love the delicious taste of the cereal. I love the serving size it's perfect for any bowl of cereal. love the special packaging of the box it's unique and magical.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2025
So much blue dye
These taste like the nostalgia I was craving, but the amount of blue dye in the jumbo rainbows made for some concerning stool colors. Couldn’t finish the box and won’t buy again.
1 reply from Published by General Mills team - 2 months ago
So sorry for any disappointment! Thank you for taking the time to share your thoughts. We appreciate your feedback and will share it with the rest of our team.
1 out of 5 stars
8 October, 2025
originally posted on luckycharms.com
Super Sweet and where’s the marshmallows.
So sad that so many people like this cereal as compared to regular Lucky Charms! My box may have been low on marshmallows with extra super sweet rainbow sprinkle pieces! Thought I would love this as I have loved Lucky Charms for close to 60 years and as I love sprinkles. My mistake! Sadly I bought 2 boxes.😢
1 reply from Lucky Charms team - 3 months ago
Thank you for sharing your honest feedback. We appreciate your loyalty as a long-time consumer and we’re truly sorry to hear how disappointed you are. We appreciate you taking the time to let us know how you feel. Your feedback is being shared with our team, and we take it seriously as we continually evaluate our products. Thanks for reaching out!
4 out of 5 stars
6 October, 2025
originally posted on influenster.com
A yummy birthday treat
[This review was collected as part of a promotion.] Not too much of a birthday flavor but still good for a treat. The texture and marshmallows are similar to the classic. The box is as colorful as the cereal.
1 out of 5 stars
5 October, 2025
originally posted on luckycharms.com
Ruined my Sunday
Ewww! I have loved Lucky Charms for years- we couldn't have it as children so as an adult I find it to be a breakfast treat. I have always loved the marshmallows and even the "healthy part". Why did they have to change the "healthy part"? It is now waxy and fake tasting. The first bite into this flavor of Lucky Charms just ruined my Sunday. Definitely throwing the box away.
1 reply from Lucky Charms team - 3 months ago
We're sorry for any disappointment. Every customer’s feedback matters to us as we are continually striving to improve our product. Your feedback will be shared with the rest of our team.
5 out of 5 stars
26 September, 2025
originally posted on influenster.com
Tasty, colorful, and fun
[This review was collected as part of a promotion.] The Lucky Charms Rainbow Sprinkles are colorful, fun, and crunchy with the same classic taste you expect. The marshmallows add a sweet touch, but the cereal itself can be a little too sugary for everyday breakfast. Great for an occasional treat or dessert topping rather than a daily option.
5 out of 5 stars
23 September, 2025
originally posted on influenster.com
Magically delicious indeed!
[This review was collected as part of a promotion.] These lucky charms are so yummy we couldn’t buy just one box! Our kids love lucky charms and these lucky charms rainbow sprinkle edition were no exception.
5 out of 5 stars
22 September, 2025
originally posted on influenster.com
Best cereal ever!
[This review was collected as part of a promotion.] Lucky Charms Rainbow Sprinkles bring a fun twist to my breakfast with their colorful, sweet sprinkles and crunchy cereal pieces. Each serving size, usually around one cup, offers me a delightful mix of flavors, including the classic oat taste paired with marshmallows. The packaging is bright and playful, attracting me to buy it Overall, it’s a tasty way to start your day with a splash of color!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2025Verified purchase
Cereal Is Different
The picture on the box makes it look like the regular cereal, but it’s completely different. They’re much smaller and tastes very different. Doesn’t taste like birthday cake at all and the kids did not like it. Very disappointing.
1 reply from Published by General Mills team - 3 months ago
We're sorry to hear that! We appreciate your feedback and will share it with the rest of our team.
5 out of 5 stars
19 September, 2025
originally posted on influenster.com
Flavor
[This review was collected as part of a promotion.] I really liked the packaging of Lucky Charms Rainbow Sprinkles because it’s colorful and eye-catching, perfect for kids. In terms of nutritional value, it’s not the healthiest cereal since it has quite a bit of sugar, but it works well as an occasional treat. The freshness was excellent—the cereal pieces were crunchy and the marshmallows soft. The texture is a fun mix of crunch and fluffiness. The taste is sweet and unique, with the sprinkles adding a fun twist to the classic Lucky Charms flavor.
1 out of 5 stars
17 September, 2025
originally posted on influenster.com
Worst cereal ever, too sweet
[This review was collected as part of a promotion.] This was probably the worst cereal I've ever tasted, and after barely finishing one Bowl I ended up donating the rest... The regular cereal itself was way too sweet and left a lingering buttery taste in my mouth, and the sprinkles of rainbow were incredibly sweet to the point of disgust and I am sad because I had such high hopes. I started out eating the cereal with the rainbow sprinkles, and I couldn't finish the bowl so I threw it out, and made a bowl where I sorted out the rainbow sprinkles, to eat the cereal raw and I couldn't even finish that bowl either. I love sweets but this was not a treat
1 reply from Lucky Charms team - 4 months ago
We're sorry for any disappointment. Every customer’s opinion matters to us as we are continually striving to improve our product. Your feedback will be shared with the rest of our team.
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Lucky Charms
Very good. Good breakfast and snack. I recommend taking the marshmallows out.
4 out of 5 stars
12 September, 2025
originally posted on influenster.com
Sweet Treat!
[This review was collected as part of a promotion.] We have not had Lucky Charms in quite some time, so we were excited to try this new flavor. Rainbow Sprinkles was delicious. The cereal was lite and airy with tiny sprinkles. The cereal is birthday cake flavor. The addition of the flavor totally makes the cereal taste great as a sweet treat. I also like that the cereal is not dense like I remember traditional Lucky Charms. The marshmallows were plentiful and distributed throughout the cereal. Now I will say you don’t need much and this is definitely not something you should eat daily but it’s a nice treat for breakfast or snack occasionally.
5 out of 5 stars
11 September, 2025
originally posted on influenster.com
My FAVORITE!!
[This review was collected as part of a promotion.] I love the packaging it’s colorful, fun, and comes with a generous amount. The taste is delicious, especially with the marshmallows that make Lucky Charms so unique. The texture is crunchy and stays fresh with milk. While it’s definitely more of a sweet treat than a health food, it does provide some vitamins and minerals, which makes it a nice balance for a fun cereal. Overall, it’s a tasty, fresh, and enjoyable option when you’re craving something sweet.