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$42.00
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At a glance
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About this item
Highlights
- Professional Formula Trusted by makeup artists for its smooth application and finish.
- Buildable Coverage Offers flexibility to match your desired level of coverage.
- Suitable for All Skin Types Works well across various complexions and conditions.
- Refined Finish Helps create a polished, even look that lasts.
- Free From Parabens, sulfates, synthetic fragrance, and phthalates.
Description
Laura mercier Laura Mercier - Pure Canvas Primer Hydrating 30Ml (Standard Size)
This cosmetic product is designed to enhance your look with professional-grade performance. It features a lightweight formula that blends seamlessly into the skin, offering buildable coverage and a natural look. Ideal for all skin types, this product helps you achieve a flawless finish with ease. Whether you're setting your makeup or creating a radiant base, it's a trusted essential in any makeup routine.
Why Choose This Product?
This Laura Mercier favorite combines luxury with performance, helping enhance your natural beauty with minimal effort. Its expertly developed formula ensures lasting wear and a soft-focus finish you'll love.
Trial/Mini/Travel Size: Yes
Suggested Age: 0-12 Years
Product Warning: Adult Use Only
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Smoothing
Recommended Skin Type: Combination
Net weight: 1 fl oz (us)
TCIN: 1004660466
UPC: 194250068054
Origin: imported
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Shipping details
Estimated ship dimensions: 2 inches length x 4 inches width x 2 inches height
Estimated ship weight: 0.25 pounds
item ships from third party seller: Arbitrage Entourage
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Laura Mercier Pure Canvas Primer Hydrating is a favorite among guests for its ability to provide hydration and a radiant glow, making it an excellent base for makeup. Many appreciate its lightweight texture and how it enhances the longevity of their makeup while keeping skin smooth and healthy. However, some guests have expressed disappointment over recent formulation changes and reduced product size, which has affected their overall satisfaction with the product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 299 reviews
5 out of 5 stars
21 December, 2025
originally posted on Laura Mercier
Best primer
[This review was collected as part of a promotion.] This is my go to primer! I love using this alone or before makeup! Works great for my dry to combination skin type.
5 out of 5 stars
18 December, 2025
originally posted on Laura Mercier
Great Primer for dry skin!
[This review was collected as part of a promotion.] As I’ve aged, my skin has become dry. During the middle of the day, my foundation would begin to look cakey. I’m 57 and have tried many different primers. Laura Mercier’s is very hydrating and a little goes a long way. I also have sensitive skin and the primer doesn’t burn or make my skin red. It’s now become a staple in my makeup regimen!
5 out of 5 stars
17 December, 2025
originally posted on Laura Mercier
Great product
[This review was collected as part of a promotion.] Love this primer. It’s light weight and smooths out the skin nicely. I am disappointed that they have reduced the amount of product to half in the ttne but kept the same high price as the original product. Not okay!
5 out of 5 stars
15 December, 2025
originally posted on Laura Mercier
Perfect Primer
[This review was collected as part of a promotion.] I LOVE this primer and the natural looking illumination it gives to my skin. A favorite and will continue to buy!
1 out of 5 stars
8 December, 2025
originally posted on Laura Mercier
Not improved.
I bought this primer thinking it was like it has always been but it's not improved. It is thin and watery so I have never understood why a company would change a formula for the worse not for the better. Plus the tube is smaller with less product. I had to send mine back and scoured the internet to find the previous product.
5 out of 5 stars
7 December, 2025
originally posted on Laura Mercier
Works great!
[This review was collected as part of a promotion.] This product provides a smooth surface upon which to apply foundation. I have been using it for years along with Laura's tinted moisturizer foundation in nude.
3 out of 5 stars
4 December, 2025
originally posted on Laura Mercier
Pure canvas primer hydrating
[This review was collected as part of a promotion.] I used a similar product that was not hydrating,. I didn’t see it on the website so I got the hydrating moisturizer, but prefer the pure campus primer without hydration.
5 out of 5 stars
26 November, 2025
originally posted on Laura Mercier
Pure Canvas
[This review was collected as part of a promotion.] A great blurring moisturizer worn under tinted moisturizer
5 out of 5 stars
24 November, 2025
originally posted on Laura Mercier
Gorgeous Glow
[This review was collected as part of a promotion.] I love this primer under my foundation. It creates a luster which enhances the skin. I wear LM luminesse foundation and love it. Covers but is sheer.
5 out of 5 stars
6 October, 2025
originally posted on Laura Mercier
Effortless and So Smooth
[This review was collected as part of a promotion.] This primer is so smooth and really holds your makeup in place.
5 out of 5 stars
19 September, 2025
originally posted on Laura Mercier
fabulous
This product helps the product stay where it supposed to be and keep your skin appear with a bit of a glow and a little smoother .
1 out of 5 stars
8 September, 2025
originally posted on Laura Mercier
So disappointed!!!
[This review was collected as part of a promotion.] I have used this product for years but the formulation has changed and does not give the same glow - and there seems to be about half of the product - only 1 oz. I actually ended up buying it twice because I thought it was my mistake, that I had ordered the wrong product - I even tried a “chat” with your bot but it just no longer a great product.
5 out of 5 stars
10 August, 2025
originally posted on Laura Mercier
Love this!
[This review was collected as part of a promotion.] I love Pure Canvas Primer Hydrating. I have very dry skin, and with this my face feels moist all day.
5 out of 5 stars
4 August, 2025
originally posted on Laura Mercier
Best Primer I've Ever Used!
I bought 4 of the top rated primers, even the ones recommended for mature skin.Pure Canvas Primer Hydrating is there VERY BEST!!I am 70 years old and unfortunately never wore sunscreen, even though I've lived in Dallas, Los Angeles, Honolulu and now Orlando. I also had a total hysterectomy at 35 so I immediately was post menopausal. I thought I was cute and never thought about getting old. For me, I now wear a mineral sunscreen, let it dry and then my Laura Mercier Pure Canvas Primer Hydrating then makeup... If I want to. If you have dry skin, try this primer!! It's the best!
5 out of 5 stars
27 July, 2025
originally posted on Laura Mercier
Hydrating primer
[This review was collected as part of a promotion.] I never really thought a primer would do a lot for. However im so glad I gave this one a try.ive purchased it at least 3 times!
5 out of 5 stars
9 July, 2025
originally posted on Laura Mercier
Hydrating primer
[This review was collected as part of a promotion.] I love this primer because it’s hydrating without being oily.
5 out of 5 stars
6 July, 2025
originally posted on Laura Mercier
Love the product!
[This review was collected as part of a promotion.] The primer gives a nice dewy glow under tinted moisturizer! Love it!
5 out of 5 stars
3 July, 2025
originally posted on Laura Mercier
Great for my skin
Since switching to this primer my skin has bener looked healthier.
5 out of 5 stars
30 June, 2025
originally posted on Laura Mercier
My Glow from Within
This is my go-to radiant-boosting primer when I want that soft, lit-from-within glow without looking greasy or overdone. It has a lightweight, breathable texture that melts into my skin and layers beautifully under makeup. On camera, it gives me that subtle glow that makes editing a breeze less color grading, more natural radiance.I reach for this a lot when I’m creating content because it just makes my skin look even, healthy, and glowy before I even get to foundation. It sits well under every base I’ve tried, never pills, never shifts, and actually makes my makeup wear better. Y favourite thing is that it plays nicely with other primers too, so I can mix and match depending on the look I’m going for.It keeps my skin feeling hydrated all day, and the glow stays put, it doesn’t disappear or get oily as the day goes on. On light-makeup or no-makeup days, this is all I need for a dewy, effortless finish.If you're looking for a primer that hydrates, smooths, and adds a soft-focus radiance, this is it. It doesn’t even compete with Makeup Forever’s HD Hydra Glow, it’s in a league of its own. It is on the pricier side, but worth every coin. I picked mine up at Sephora.
3 out of 5 stars
10 June, 2025
originally posted on Laura Mercier
The old formula was better
I have used this primer for YEARS - I just restocked and this new formula is disappointing. I used to just put this on during the summer and it had a tiny bit of coverage to it - not any more. White and yucky. Very sad!