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L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair
$17.99 ($0.78/fluid ounce)
In Stock
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About this item
Highlights
- America's #1 Purple Toning Shampoo: Maintain your perfect blonde with this anti brass purple shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Brass Toning Purple Sulfate Free Shampoo Formula: This moisturizing purple shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts
- Our Purest Respect For Your Hair: Powered by science, validated by colorists; 100% sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula
- The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
- Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. Color-treated hair requires special care. It's not purple shampoo for blonde hair, or purple shampoo for brown hair, or purple shampoo for gray hair, its purple toner shampoo for all hair colors. Our colorists validated formulas are especially gentle on color treated hair. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Frequently Asked Questions about EverPure Purple
What are the main benefits of EverPure Purple Shampoo?
EverPure Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. It tones blonde, silver, and highlighted hair in just one use.
Why should I use a purple shampoo?
Lightened hair, due to processes like bleaching, can develop unwanted yellow and orange undertones over time. The EverPure Purple Shampoo contains violet pigments. According to the color wheel, violet is directly opposite yellow and orange, meaning it effectively cancels out these warm hues. This action helps to restore a cooler, fresher tone to your hair.
What are the main benefits of EverPure Purple Conditioner?
Maintain your perfect blonde with this anti brass purple conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair.
Is EverPure Purple Suitable for all hair types?
The EverPure Purple System is designed for those with blonde, bleached, highlighted, or silver hair.
How often should I use the EverPure Purple System?
It is recommended that you use 2-3 times a week instead of your regular shampoo and conditioner.
What does the shampoo & conditioner smell like?
The shampoo & conditioner have a sophisticated scent profile of violet and thyme.
Does the EverPure Purple Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Frequently Asked Questions about EverPure Purple
What are the main benefits of EverPure Purple Shampoo?
EverPure Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. It tones blonde, silver, and highlighted hair in just one use.
Why should I use a purple shampoo?
Lightened hair, due to processes like bleaching, can develop unwanted yellow and orange undertones over time. The EverPure Purple Shampoo contains violet pigments. According to the color wheel, violet is directly opposite yellow and orange, meaning it effectively cancels out these warm hues. This action helps to restore a cooler, fresher tone to your hair.
What are the main benefits of EverPure Purple Conditioner?
Maintain your perfect blonde with this anti brass purple conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair.
Is EverPure Purple Suitable for all hair types?
The EverPure Purple System is designed for those with blonde, bleached, highlighted, or silver hair.
How often should I use the EverPure Purple System?
It is recommended that you use 2-3 times a week instead of your regular shampoo and conditioner.
What does the shampoo & conditioner smell like?
The shampoo & conditioner have a sophisticated scent profile of violet and thyme.
Does the EverPure Purple Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
Scent: Violet, Fig, Coconut, Thyme
Hair Type: Normal, Colored, Dry
Health Facts: Gluten-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free, Animal By-Product-Free
Product Form: Liquid
Recommended Use: Weekly, daily
Beauty Purpose: Tone Correction, Softening, Basic Cleansing
Net weight: 23 fl oz (US)
Features: Rinse-Off
TCIN: 82667386
UPC: 071249645499
Item Number (DPCI): 063-00-6601
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum/fragrance, polyquaternium-10, sodium hydroxide, amodimethicone, ppg-5-ceteth-20, citric acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates/beheneth-25 methacrylate copolymer, ci 60730 / ext. violet 2, butylene glycol, benzoic acid, trideceth-6, linalool, salicylic acid, magnesium nitrate, hexyl cinnamal, hydroxycitronellal, sodium benzoate, cetrimonium chloride, tetrasodium edta, sorbitol, hibiscus sabdariffa flower extract, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone.' '
Shipping details
Estimated ship dimensions: 2.87 inches length x 3.05 inches width x 8.23 inches height
Estimated ship weight: 1.69 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 3082 ratings
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Guests are saying
This purple shampoo has received mixed reviews. Many guests appreciate its ability to brighten blonde hair and reduce brassiness, while others have experienced issues such as dryness, unpleasant scent, and even hair damage. It is praised for its effectiveness in maintaining color-treated hair but criticized for its strong fragrance and potential to cause hair breakage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3082 reviews
effectiveness: 3.04 out of 5
quality: 3.13 out of 5
value: 3.36 out of 5
42% would recommend
57 recommendations
1 out of 5 stars
11 December, 2025Verified purchase
(no review title)
This shampoo turns my blondness into an orange??
1 reply from L'OrealParisProductExpert team - 18 days ago
Hello Liv! Thank you for sharing your experience with our EverPure Sulfate Free Purple Shampoo. We are truly sorry to hear that it turned your blonde hair an orange color, as this is certainly not the result we intend for our customers. Our EverPure Purple Shampoo is specifically formulated with purple pigments to neutralize unwanted yellow and brassy tones in blonde, bleached, highlighted, and silver hair, helping to maintain a cooler, brighter blonde. An unexpected orange result is certainly not typical for a purple shampoo. Sometimes, various factors can influence how hair color reacts to toning products, such as underlying pigments in the hair, previous treatments, or even individual hair porosity. We understand your disappointment, and your feedback is incredibly valuable to us as we continuously strive to develop products that meet our customers' expectations.
1 out of 5 stars
14 September, 2025
originally posted on lorealparisusa.com
Gray hair purple
Turned my gray hair purple and would not wash out.
1 reply from LeCare team - 4 months ago
Hi Dseyffer! We are sorry to hear that Ever Pure Brass Toning Purple Sulfate Free Shampoo gave you purple discoloration. This shampoo in not recommended on hair that is gray or white. This shampoo is specifically for blondes with brassy/gold/orange tones. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2025Verified purchase
doesn’t work
using this shampoo makes no difference in my hair coloration, even when i leave it in for 5+ minutes. also dried out my scalp and caused dandruff
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi Irene. We are sorry to hear about the experience you had with EverPure Sulfate Free Purple Shampoo for Colored Hair. We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Great for pool chlorine hair!
Got this for my hubby whose gray hair had turned yellow from swimming in our pool. The yellow is all gone now!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 July, 2025
Doesnt work
Did not work at all. My hair was still very yellow. It honestly made it even more brassy than it was before.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hello there! We are truly sorry to hear that our EverPure Sulfate Free Purple Shampoo did not provide the toning results you were hoping for, and that you found your hair remained yellow or even became more brassy. We understand how frustrating it can be when a product designed to neutralize unwanted tones doesn't perform as expected. Your feedback is very important to us, and we regret that our purple shampoo did not help you achieve your desired cool tone.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 June, 2025
Animal Cruelty Abuse Product
This product is not animal cruelty free. Animals are tortured by this company.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. Since 1989, we have not tested the safety of our products on animals, 14 years before regulations required us to do so. There are effective non-animal ways to ensure the safety of cosmetic products. For example, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that is more accurate for analyzing how cosmetic ingredients and products will behave on human skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 June, 2025Verified purchase
Did not work at all
Ended up for the first time as a redhead when I dyed my hair lighter blonde. Used this shampoo multiple times. Did nothing, in fact it almost seems like it made my hair more brassy.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hello Lc98226, thank you for reaching out about L'Oreal Paris EverPure Sulfate Free Purple Shampoo. We are sorry to hear you did not get the results you had expected with this shampoo. We're always striving to improve our brand and products, so your honest opinion is extremely helpful. We'll share your comments with our internal team to see how we can better meet customer expectations for this product.
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2025Verified purchase
Actually works
This product is good value for the price. I used it alongside the dphue gloss + toner. At first I thought it wasn’t doing much but as you can see from the photos there is a noticeable difference.
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2025Verified purchase
Better than Olaplex!
This is much better than Olaplex & much more affordable too! I made the switch after being tired of overpaying for Olaplex & now I wish I had tried this sooner! My hair is so silky & beautifully toned!
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2025Verified purchase
Great for blonde hair
Works well for chemically treated hair.
3 out of 5 stars
Thumbs down graphic, would not recommend
12 March, 2025
Purple/Violet or Blue?
Didn't work for my gray and purple hair. I don't see purple/violetp when I look at this brand but rather a deep blue.
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi there! Thank you for reaching out to us about the EverPure Sulfate Free Purple Shampoo for Colored Hair . We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2025Verified purchase
Works great
Love this to take the edge off the blonde hair
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2025
Would give zero stars if I could
This makes my hair fall out in a scary way. I wish I could sue.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We are sorry to hear about the experience you had withthe EverPure Sulfate Free Purple Shampoo for Colored Hair. We would like to speak with you directly about it. Please give us a call1-800-322-2036 M-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 December, 2024Verified purchase
Not good
The shampoo does what it is supposed to but it burned my eyes more than any other shampoo I've tried. The smell is very strong.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there. We want to understand what happened when you used this shampoo just as much as you do. Please call us @ 800-631-7358 for assistance and, if possible, have the product with you when you call.
4 out of 5 stars
5 December, 2024Verified purchase
Smells bad but works
Smells terrible, but me grays are definitely less brassy
2 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2024Verified purchase
Dont buy
Don’t recommend. Doesn’t work. But hair feels soft
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the EverPure Sulfate Free Purple Shampoo for Colored Hair. We are sad to hear that you did not see the color results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2024Verified purchase
Love it
I love this! My hair went from yellow to blonde in 1 wash definitely recommend if you are struggling with yellow
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2024Verified purchase
Contains hazardous ingredients!!
This product is not safe to you!! I got a severe allergic reaction and started breaking out. It’s the only new thing I added to my routine.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there Emma!We are sorry to hear about the experience you had with EverPure Sulfate Free Purple Shampoo for Colored Hair. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-f 9am to 5:30pm, and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2024Verified purchase
amazing!!
I could not recommend this more, I think the photos speak for themselves. I did let it sit in my hair for about 30 mins but i’m highly impressed!
1 out of 5 stars
2 September, 2024
originally posted on lorealparisusa.com
Used to love it
I have been using L’Oréal ever pure products for quite some time. It appears the formula has changed recently and I’m allergic to the new ingredients. If it ain’t broke don’t fix it.