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Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz - 2 of 4Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz - 3 of 4Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz - 4 of 4
Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz - 1 of 4

Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz

$14.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Tone enhancing
  • Shine boosting
  • High gloss topcoat
  • Silicone-free + ammonia-free
  • Color + keratin safe
  • Lasts 3 - 4 weeks
  • For all hair types
  • Single application

Description

I always recommend that my clients come to get glossed and toned between salon visits to extend the life of their color. I’m finally able to give them, and you, something that is easy to use at home. This in-shower treatment is formulated to instantly boost vibrancy and shine, while neutralizing warmth on color treated or naturally ultra light blonde hair. It will help you keep your color looking fresh, shiny and healthy between appointments.

Choose this color if you have ultra light blonde hair and want to neutralize or tone down warmth.


How to:
(read all instructions thoroughly before glossing your hair)
1. wet hair thoroughly in the shower.
2. mix bottles 1 and 2 together, shake gently and apply all over.
3. wait 10-20 minutes, depending on the result you want, then rinse thoroughly.
4. shampoo and condition as usual.


VIBRANCY BOOSTING TECHNOLOGY:
Creates a protective shield over the hair to instantly boost shine and help lock-in your color.

ANTI-OXIDANT COMPLEX:
Smooths and softens hair from root to tip making hair more manageable.

ALKALINE NEUTRALIZING SYSTEM:
Protects from color fading by preventing hard water minerals from being deposited onto the hair and scalp.


LET'S TALK…

WHO NEEDS THIS?
anyone with ultra light blonde hair looking to tone down warmth and enhance shine.

WHAT IS IT?
in-shower treatment that nourishes strands and restores vibrancy.

WHEN DO I USE IT?
in between salon visits or any time your hair color looks too warm or “brassy”.

WILL IT COVER gray HAIR?
Ammonia-free formula will not lift, lighten or cover grays.

IS IT PERMANENT?
Color lasts 3-4 weeks and will gradually fade, depending on how often you shampoo.

Hair Type: All Hair Types
Health Facts: Ammonia-Free
Product Form: Liquid
Beauty Purpose: Shine Enhancing
Net weight: 4 fl oz (US)
Features: Lightweight
TCIN: 76578319
UPC: 840797130593
Item Number (DPCI): 063-01-9379
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

kristin ess hair signature gloss activator - water (aqua/eau), hydrogen peroxide, phosphoric acid, acrylates copolymer, tetrasodium edta., kristin ess hair signature gloss toner - water (aqua/eau), isopropyl alcohol, laureth-2, oleic acid, propylene glycol, peg-2 cocamine, ethanolamine, ricinus communis (castor) seed oil, cocamidopropyl betaine, cocamide mea fragrance (parfum), ascorbic acid, sec-butyl alcohol, sodium metabisulfite, sodium chloride, glycerin, disodium edta, p-aminophenol toluene-2,5-diamine sulfate, 4-amino-2-hydroxy- toluene, 2-amino-3-hydroxypyridine, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, tetramethyl acetyloctahydronaphtha- lenes, hexamethylindanopyran, coumarin, linalool.

Allergens & Warnings:

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCTS 2 DAYS AHEAD OF TIME., MAY CAUSE AN ALLERGIC REACTION. FOLLOW THE USAGE ADVISORY., READ AND FOLLOW INSERT, Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing, perming or straightening before coloring. Keep product out of the reach of children. Do not apply on children., IF YOU HAVE A TATTOO: THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED., These two bottles are designed only to be to be used together. Do not mix with an alternative activator. This gloss can stain your shower., DO NOT USE IF: You have already had a reaction to a hair color product. You have a sensitive, itchy or damaged scalp., USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIR COLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS.

Shipping details

Estimated ship dimensions: 2.13 inches length x 4.06 inches width x 6.64 inches height
Estimated ship weight: 0.44 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I have a lot of salt and pepper hair with a lot of the pepper hair is kind of brown right now. I would like to help try this out will this be the correct product to use to help correct the brown?

submitted by Going grey - 25 days ago

  • A: Great question! We would love to assist you! To provide you with a perfect shade match recommendation we would need to ask some additional questions to ensure you get the correct shade. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 22 days ago
    Brand expert

Q: How long does the color last after application?

submitted by AI Shopping Assistant - 30 days ago

  • A: The color typically lasts 3 to 4 weeks before gradually fading.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: Can this product be used on all hair types?

submitted by AI Shopping Assistant - 30 days ago

  • A: Yes, it is suitable for all hair types, especially ultra light blonde hair.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: What is the recommended application method for this product?

submitted by AI Shopping Assistant - 30 days ago

  • A: Wet hair, mix the bottles, apply, wait 10-20 minutes, then rinse thoroughly.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: How does this product enhance hair vibrancy?

submitted by AI Shopping Assistant - 30 days ago

  • A: It uses vibrancy boosting technology to create a protective shield that boosts shine and locks in color.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: What ingredients are excluded from this hair gloss dye?

submitted by AI Shopping Assistant - 30 days ago

  • A: The formula is silicone-free and ammonia-free, making it gentler on hair.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: I have strawberry blonde hair but don’t want to commit to the auburn, copper color. Would this be a better option for more of a clear gloss?

submitted by Melly - 3 months ago

  • A: Hey Melly, Great question! The Kristin Ess Hair Gloss Dye in Plantinum is designed for ultra light blonde hair and want to neutralize or tone down warmth. We recommend the Color Clear Quartz for best results! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert

Q: what will this due for white hair?

submitted by parisflair123 - 7 months ago

  • A: Hey, Great question! The Kristin Ess Hair Gloss Dye in Platinum for Blond Hair will help instantly boost vibrancy and shine, while neutralizing any warm tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert

Q: will this make my yellow/orange brown hair white enough to go blue?

submitted by mya - 1 year ago

  • A: Hello! Thank you for your question! No, the Signature Gloss shades are all deposit only colors and will not lift existing color, lighten hair or cover any grays or white hairs. The gloss will add tons of shine to your look between salon visits, and you can choose shades to help to cancel out warmth or to enhance your existing tones depending on your choice. Hope this helps!

    submitted byManufacturer - 1 year ago
    Brand expert

Q: Can this be used on gray hair?

submitted by Lokie - 1 year ago

  • A: Thank you for your question! Yes, the Signature Hair Gloss in the shade Platinum works great on grey hair thats natural or color treated hair to give hair a brighter appearance and remove brassiness. It will not lift, lighten, or cover greys. You could also try our Purple Shampoo and Conditioner dedicated to toning that works well on grey hair. It removes unwanted brassiness in the hair while cleansing + conditioning. Hope this helps!

    submitted byManufacturer - 1 year ago
    Brand expert
See all questions (12)

Additional product information and recommendations

Frequently bought together

Guests are saying

Guests have mixed feelings about this hair gloss product. While many appreciate its ability to add shine, neutralize brassiness, and enhance color, others are disappointed with its lack of effectiveness in lightening hair or providing noticeable results. The product is praised for its ease of use and pleasant scent, but some guests experienced dryness or allergic reactions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 476 reviews
    effectiveness: 2.48 out of 5
    quality: 2.45 out of 5
    value: 2.52 out of 5
    31% would recommend
    29 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 January, 2026Verified purchase

    Will be buying again!

    Easy to use and great results!
    Targetlover11
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 November, 2025

    No change

    No change in my hair tone, and I waited the full 20 minutes.
    Ktln123
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 July, 2025Verified purchase

    Love

    I love this product and have used it multiple times! It neutralizes my blonde and brings it back to life!
    Kellic
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 December, 2024

    Don't buy it

    Instructions say leave in 10-20 minutes followed instructions and it didn’t do anything to my hair. Didn’t make it white just made it more blond. So I tried again to see if it would change didn’t do anything. Instructions are simple just wrong unfortunately.
    JJ
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2024Verified purchase

    No

    This completely did not work for me. I already have platinum blonde hair and wanted to freshen it up. It made my color look brassier, which was not the intended purpose. Sad.
    JennG
    quality: 1 out of 5
    effectiveness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 September, 2024

    Did Nothing

    Followed the instructions and also let sit in my hair for the full twenty minutes. I notice no difference too my hair other than a little bit of shine. My hair still has the same amount of brass in it.
    Hk11
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 August, 2024

    Does nothing, dont waste your money

    This did absolutely nothing to my hair. A total waste of money and time. I typically use Wella T18, which always works, but I decided to try this on a whim since I was already at target and didn’t feel like having to make another stop at Sally beauty supply. If I could give zero stars I would
    Ali
    quality: 1 out of 5
    effectiveness: 2 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 August, 2024

    Its meh

    Made my hair smell like chemicals, didn’t make it feel soft, made my hair feel damaged and brittle, did make my hair more ashy but but as I had hoped. The L’Oréal gloss is better…
    Lizv
    effectiveness: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    1 August, 2024Verified purchase

    didn't notice a differene in tone

    i didn't enjoy applying to wet hair in the shower. couldn't tell if it was applied properly. didn't notice a difference in tone color. wouldn't purchase again.
    jesshair
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 July, 2024

    Blonde hair gloss

    Brought my blonde back to life!
    Lindsayj
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 June, 2024Verified purchase

    Waste of $$$

    Made no difference to my blonde at all.
    RHenshaw
    quality: 1 out of 5
    effectiveness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2024
    originally posted on influenster.com
    Image

    NOT A LIGHTENER

    just wanted to get on here and say people- THIS WILL NOT MAKE YOUR HAIR LIGHTER. So many people are leaving reviews about how it didn't lighten or brighten their hair. Toners will not lighten your hair. Bleach will. This product doesn't deserve the bad reviews saying it didn't lighten as much as people had hoped. It's job is to add shine and depending on the shade you choose- deposit color or cancel out brassy tones. Great product. People need to research what they're using instead of leaving a poor review.
    r34l
    54 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 July, 2023

    Horrible smell and completely ineffective

    Smells disgusting and doesn’t do anything!!
    Ro
    effectiveness: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    28 January, 2023
    originally posted on kristinesshair.com
    Image

    Revived my hair!

    I am so happy with this result, I’m about to go on a trip and needed to do something with my hair and I don’t have the time to go to a salon. This completely neutralized my yellow brassiness and made my hair look super healthy. Totally worth it!! Before and after below
    Hailey S
    28 guests found this review helpful. Did you?
    5 out of 5 stars
    14 January, 2023
    originally posted on kristinesshair.com
    Image

    Easy to use

    I have done 2 rounds of gloss now and I am loving the effect it has on my hair! Just the right amount of color and shine
    StellarCarrie
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    29 November, 2022
    originally posted on kristinesshair.com
    Image

    OMG Ruby Color is to dye for!

    I couldn't find this color in stores anywhere, it was sold out & now I / WE know why. It's breathtakingly beautiful. I have dark brown hair & decided to try this color & ended up getting it from the website itself & I was not disappointed! The only downfall is that red in any brand doesn't last long, so I try to only wash my hair weekly & with color safe shampoo so it will last longer! Maybe I'll be able to post pics after my next application!
    MrsMaxHavoc
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 November, 2022
    originally posted on kristinesshair.com
    Image

    I love it!

    It was so easy to do and it looks so good. I got so many compliments on my hair and I am so happy with it!
    mackyy12
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2022
    originally posted on kristinesshair.com
    Image

    Great on light brown hair!

    I had virgin light brown hair before applying this product. It added a really pretty purple color that even covered my greys nicely. I’m only a couple of weeks in but the color is holding nicely and I’m very impressed, especially for the price point!
    colormehappy
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 October, 2022Verified purchase

    No results

    This did nothing for my hair - truly a waste of money.
    Mbirameow
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2022Verified purchase

    I use it between color appointments.

    I always use the Kristin Ess Signature Hair Gloss in Platinum in between my color appointments. It helps me maintain my hair without brassiness.
    EmperorMPF
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    19 guests found this review helpful. Did you?

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