Kanebo Kate Lip Monster 12 Oath Ruby - Your color is a promise. It’s staying put

You’ve found your monster match: the legendary Lip Monster formula in the intense, unapologetic shade of 12 Oath Ruby. This is more than just a red lipstick; it’s a confident declaration, a true ruby-red with a powerful presence that demands attention without saying a word. Its vivid coloration glides on with a hydrating, glossy finish, immediately transforming your pout into a statement. Forget the myth that a comfortable lipstick can’t last—this J-Beauty phenomenon is famed for its unique, long-lasting color retention technology that keeps your shade vibrant and freshly applied for hours. It’s a color that stays put, so you can drink your coffee, wear your mask, and go about your day with the confidence that your color is not going anywhere.

The secret is in the formula’s chemistry. It cleverly utilizes the moisture that evaporates naturally from your lips to create a lightweight, adhesive gel film. This innovative, proprietary process locks the rich pigment down onto your lips, ensuring your Oath Ruby shade maintains its full saturation and luscious gleam long after application. This isn't a harsh, drying stain—it’s a creamy, comfortable wear that leaves behind a beautiful, even stain as the day goes on, so your lips never look patchy or faded. The moisturizing properties are front and center, leaving your lips feeling soft and hydrated with no sticky or heavy residue.

Let this lip color be your essential accessory, a non-negotiable part of your makeup routine for a look that is polished and powerful. Its unscented formula applies smoothly, allowing you to build the intensity of the Ruby Red from a sheer wash to a full, opaque color. The sleek black bullet is perfect for on-the-go touch-ups, though you’ll find you rarely need them. Embrace the hype and see why the KATE Lip Monster is celebrated as one of the best-selling lipsticks in Japan. This is high-performance lip color at its finest, ready to elevate your style with a single, dramatic swipe.