Sponsored
Ivory Mild & Gentle Body Wash - Original Scent - 35 fl oz
$6.99 ($0.20/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Made without dyes, heavy perfumes, parabens or phthalates
- Designed for the whole family
- Ivory does not test on animals
- Made with plant-based cleansers
- Dermatologist tested
Description
Ivory Mild & Gentle Body Wash leaves skin feeling healthy and clean. This mild body wash is designed with the whole family in mind and is free of dyes and heavy perfumes. Our formula gives you a rich, creamy lather for a luxurious clean with the Original scent you know and love. Ivory's safe, gentle products have been trusted by families for over 140 years.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Silicone-Free, Paraben-Free, Phthalate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based
Package Quantity: 1
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Normal, Combination
Net weight: 35 fl oz (US)
Features: Dermatologist Tested
TCIN: 83489265
UPC: 030772018460
Item Number (DPCI): 049-00-0375
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.8 inches length x 4.4 inches width x 9.2 inches height
Estimated ship weight: 2.63 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be used as shampoo? We still miss the Ivory shampoo!
submitted by mel e - 5 months ago
A: Our soaps and body washes can be used to wash hair, but this is not what they were designed for. Some soaps and body washes may leave hair feeling greasy due to conditioning ingredients. For best results, we recommend using a shampoo.
submitted byIvory Team - 1 month agoBrand expert
Frequently bought together
$6.99($0.20/fluid ounce)
4.8 out of 5 stars with 441 ratings
Bestseller
$9.99($0.62/fluid ounce)
$5 Target GiftCard with $30 select skin care purchase
4.6 out of 5 stars with 6624 ratings
$2.99
$5 Target GiftCard with $30 select skin care purchase
4.6 out of 5 stars with 700 ratings
Bestseller
$2.99
$5 Target GiftCard with $30 select skin care purchase
4.6 out of 5 stars with 700 ratings
Highly rated
$1.99 - $12.49
Buy 1, get 1 25% off Head & Shoulders hair care items on select items
4.3 out of 5 stars with 15624 ratings
Guests also viewed
$6.99($0.20/fluid ounce)
4.8 out of 5 stars with 441 ratings
$20.88($0.34/fluid ounce)
Value Bundle
4.7 out of 5 stars with 2466 ratings
Discover more options
$6.99($0.20/fluid ounce)
4.8 out of 5 stars with 441 ratings
$20.88($0.34/fluid ounce)
Value Bundle
4.7 out of 5 stars with 2466 ratings
Related Categories
Guests are saying
The Ivory Mild and Gentle Body Wash is a highly praised product, especially for those with sensitive skin. Guests appreciate its gentle formula, which is free from dyes and harsh chemicals, making it suitable for daily use. The body wash lathers well, leaving skin feeling clean, soft, and moisturized without any tightness. Its light, pleasant scent adds to the overall experience, making it a favorite for families and individuals alike.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2213 reviews
cleans effectively: 4.72 out of 5
quality: 4.66 out of 5
scent: 4.35 out of 5
value: 4.59 out of 5
81% would recommend
76 recommendations
4 out of 5 stars
6 January, 2026
originally posted on influenster.com
Big Bottle For A Great Value
[This review was collected as part of a promotion.] Huge bottle that lasted a long time! It has a very nice, clean fragrance that lasted a while after showering. My only reason for giving this 4 stars is because as it comes out of the pump, the consistency isn’t as creamy as I’d like. It takes a few extra seconds to lather up and a bunch slips off my hand or loofa before I can use it. I hate to see it go to waste.
5 out of 5 stars
3 January, 2026
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] I have received the Ivory Mild & Gentle Body Wash absolutely free in exchange for my honest review. Ivory Mild & Gentle Body Wash is an excellent product specifically formulated for sensitive skin. This product contains no fragrance or dyes. It smells very clean and a little bit goes a long way. It lathers very well and leaves my skin feeling soft and refreshed.
5 out of 5 stars
31 December, 2025
originally posted on influenster.com
Good but too drying.
[This review was collected as part of a promotion.] I love this brand. But sometimes using this soap too much dries out my skin. But if you need a soap that cleans well this is it! It’s still a good soap to use though. And the pump is very convenient. And it has a clean smell to it.
4 out of 5 stars
30 December, 2025
originally posted on influenster.com
Clean and effective!
[This review was collected as part of a promotion.] Completely restored my dry dull skin, leaving me feeling clean and refreshed! Safe and effective ingredients that won’t irritate the skin and the scent is amazing
2 out of 5 stars
29 December, 2025
originally posted on influenster.com
Pass
[This review was collected as part of a promotion.] I feel this was a bit drying after several uses and I don't like body care that leaves the drying feeling. Not a heavy scent which was good and easy to rinse and seems like a good value for size but overall the dry feeling just not for me.
1 reply from Ivory team - 11 days ago
Thank you so much for taking the time to share your review and feedback for Ivory Body Wash. We are truly sorry for your negative experience resulting in dry skin. We always strive to provide our customers with the best experience possible, and we regret falling short this time. While we've tested all our ingredients to ensure they’re safe and effective when used as directed, we understand that individual sensitivities can vary. We recommend stopping the use of this product. If you would like additional support feel free to give us a call at (800) 395-9960 or drop us an email through the Contact Us page on our website
1 out of 5 stars
29 December, 2025
originally posted on ivory.com
Bad formula change
The new formula does not agree with my skin. I itch and break out with back acne. I have been using the original for many years, but since the formula changed I will have to find an alternative. Very disappointed.
1 reply from Ivory team - 11 days ago
Thank you so much for taking the time to share your review and feedback for Ivory Body Wash. We are truly sorry for your negative experience resulting in dry skin. We always strive to provide our customers with the best experience possible, and we regret falling short this time. While we've tested all our ingredients to ensure they’re safe and effective when used as directed, we understand that individual sensitivities can vary. We recommend stopping the use of this product. If you would like additional support feel free to give us a call at (800) 395-9960 or drop us an email through the Contact Us page on our website
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
Fresh scent & richly moisturizing
[This review was collected as part of a promotion.] Left my skin smelling clean and lathered. The bottle is convenient to use, just pump on my loofah and go. My mom has sensitive skin and this did not irritate it at all.
5 out of 5 stars
26 December, 2025
originally posted on influenster.com
Clean and soft
[This review was collected as part of a promotion.] Smells good and clean without having to strong of a scent, loved the pump instead of having to squeeze the bottle. Made my skin nice and soft. Would buy
4 out of 5 stars
26 December, 2025
originally posted on influenster.com
Feel fresh and clean after first use.
[This review was collected as part of a promotion.] I was pretty impressed with how soft it left my skin. Also noticed a very subtle scent, which I don't mind. It smells quite nice, clean and sweet. A little goes a long way and works great for layering and paring with a scented lotion. Love how easy the pump is to get the product.
5 out of 5 stars
24 December, 2025
originally posted on ivory.com
Great for the whole family!
Ivory has been in my family for generations, and we still love it! It’s gentle on my sensitive eczema skin and it even works wonders on my kids as well! Our family will continue to pass this soap on down to next generation, and the liquid body wash version is THE BEST!
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
Love this body wash!
[This review was collected as part of a promotion.] This makes my skin super soft! It's great for my sensitive skin! It smells great! It doesn't leave my skin dry or too tight! Perfect for days where I don't want something too heavy scented!
5 out of 5 stars
16 December, 2025
originally posted on influenster.com
Gentle on skin
[This review was collected as part of a promotion.] I think this product works well! It’s gentle on skin and works wonders for my daughter’s excema. My skin feels softer after use, and I will probably continue to use it.
1 reply from Ivory team - 23 days ago
Thank you for your feedback and review of Ivory Gentle Body Wash 💙
5 out of 5 stars
16 December, 2025
originally posted on influenster.com
Huge
[This review was collected as part of a promotion.] This bottle is huge! I love ivory soap and it has a gentle smell and feeling. I love a push top for easy use in the shower. Thankful for this free product.
1 reply from Ivory team - 23 days ago
Thank you for your feedback and review of Ivory Gentle Body Wash 💙
4 out of 5 stars
14 December, 2025
originally posted on influenster.com
Gentle and moisturizing
[This review was collected as part of a promotion.] No dyes or parabens, so gentle enough for the whole family to use. Smells like flowers and is moisturizing without being too heavy. A good choice for those with sensitive skin.
5 out of 5 stars
11 December, 2025
originally posted on influenster.com
Ivory body wash
[This review was collected as part of a promotion.] I love the scent in body wash that the actual bar soap, smells amazing your skin feels smooth afterwards, quick to rinse and easy to use does not leave any residue
5 out of 5 stars
10 December, 2025
originally posted on influenster.com
Smells amazing!
[This review was collected as part of a promotion.] I love the smell of this soap! It reminds me of a good smelling shampoo or conditioner, the scent stays after you shower and it’s very hydrating so it’s great for my dry skin. It lathers nicely so you don’t need a lot of product.
1 reply from Ivory team - 30 days ago
Thank you for your feedback and review of Ivory Gentle Body Wash 💙
5 out of 5 stars
8 December, 2025
originally posted on influenster.com
Body wash
[This review was collected as part of a promotion.] I really like this body wash. It’s super mild, has a soft clean scent, and doesn’t irritate my skin at all. It lathers nicely and leaves my skin feeling fresh and smooth without drying it out. Great if you want something simple, gentle, and fragrance-light. I’d definitely buy it again
1 reply from Ivory team - 1 month ago
Thank you for your feedback and review of Ivory Fragrance Free 💚
4 out of 5 stars
7 December, 2025
originally posted on influenster.com
A good choice
[This review was collected as part of a promotion.] Smells great works well on sensitive skin, leaves skin soft and supple. Creamy texture. Lathers well, rinses off well. The bottle is decent for the price in the store the pump works well.
1 reply from Ivory team - 1 month ago
Thank you for your feedback and review of Ivory Gentle Body Wash 💙
5 out of 5 stars
6 December, 2025
originally posted on influenster.com
Sensitive formula
[This review was collected as part of a promotion.] This lathers nice and has a soft smooth feel. I have had no irritation with this product it is sensitive on the skin. It cleans the body just as it should.
1 reply from Ivory team - 1 month ago
Thank you for your feedback and review of Ivory Gentle Body Wash 💙
4 out of 5 stars
5 December, 2025
originally posted on influenster.com
Nice
[This review was collected as part of a promotion.] This body was is nice and extremely gentle on skin. The bottle is massive and the pump is very hefty quality. It does the job and it feels silky which is nice. I will say i prefer a good lather and this takes a second but it does get there. The scent is extremely mild
1 reply from Ivory team - 1 month ago
Thank you for your feedback and review of Ivory Gentle Body Wash 💙