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IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty
$25.00
ColorBare & Brave
In Stock
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At a glance
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About this item
Highlights
- Innovative waterproof eyeshadow stick glides on super blendable pigment without tugging on your delicate eye area
- Provides comfortable, all-day wear; suitable for sensitive eyes
- Formulated with tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly
- Available in 14 buildable pearl and matte shades
- 16 Hour Wear
- 90% says it applies evenly*
- 85% say it visibly smooths texture of eyelids*
- Crease-proof Brighter-Looking Eyes
- *Based on a 1 week consumer study
Description
It Cosmetics Superhero No-Tug Longwear Eyeshadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick! This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and pearl finishes!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Stick
Beauty Purpose: Shading, Brightening, Blending, Defining
TCIN: 89987654
UPC: 3605972534736
Item Number (DPCI): 342-02-3266
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.83 inches length x 0.94 inches width x 5.38 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The eyeshadow sticks have garnered positive feedback for their ease of application, smooth texture, and long-lasting color. Many guests appreciate the variety of shades available, making them suitable for different skin tones. While some guests noted issues with thickness and glitter in matte shades, the overall sentiment leans towards satisfaction, especially for those seeking a quick and effective makeup solution. These sticks are particularly favored for their ability to blend well and provide a natural look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3489 reviews
100% would recommend
2 recommendations
1 out of 5 stars
30 December, 2025
originally posted on itcosmetics.com
Disappointed
Will not purchase again. The product doesn’t apply well .
1 reply from ITC CS team - 4 days ago
Hi Makeup Divas! We appreciate your review of our Superhero No-Tug Waterproof Eyeshadow Stick! We make every effort to provide the highest quality products for our consumers and want to know whenever a product is not satisfactory. We are so sorry to hear IT does not apply well. We sincerely apologize for any inconvenience this may have caused and we would love to help. For us to best assist you we respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 44631489. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!
5 out of 5 stars
29 December, 2025
originally posted on itcosmetics.com
Long lasting
Eyeshadow lasts forever with very little creasing.
3 out of 5 stars
27 December, 2025
originally posted on itcosmetics.com
OK not great
love the colors but stick breaks inside holder and then when you pull top off what was left is now on your bathroom floor. So wasted product. Also product felt dry and does pull your eye lids, not sure if this is the case with all the colors or if I was sent old shelf product.
1 reply from ITC CS team - 8 days ago
Hi NurseLife! Thank you for sharing your feedback on the Superhero No-Tug Waterproof Eyeshadow Stick. We’re sorry to hear about the issues with the stick breaking and the product feeling dry, and we understand how frustrating that must be. We’d love the opportunity to review your experience and help further. If this item was purchased directly from our website, please contact our Consumer Care team at 1.800.356.5120, Monday–Saturday, 9 AM–5 PM ET, so we can assist you. We truly appreciate you bringing this to our attention.
5 out of 5 stars
26 December, 2025
originally posted on itcosmetics.com
Very good
Very good 👍 very very good good I love it.Very good 👍 very very good good
5 out of 5 stars
26 December, 2025
originally posted on itcosmetics.com
Love this product.
Goes on like magic and feels like butter. Also extremely easy to use.
5 out of 5 stars
25 December, 2025
originally posted on itcosmetics.com
Love the Superhero No-Tug Eyeshadow
I've used many colors of the Superhero No-Tug eyeshadow stick. LOVE how easily it goes on and lasts all day with no creasing!
5 out of 5 stars
18 December, 2025
originally posted on itcosmetics.com
(no review title)
I love these eye shadows, they stay on and don't crease up at all
5 out of 5 stars
18 December, 2025
originally posted on itcosmetics.com
Love these little gems.
Best shadow stick on the market. Blendable, easy and smooth as silk. More colors please!
5 out of 5 stars
7 December, 2025
originally posted on itcosmetics.com
Stays put and pretty!
[This review was collected as part of a promotion.] This is definitely something that easily glides on. It stays put and is very pretty. I ordered 4 different colors. Lol
5 out of 5 stars
6 December, 2025
originally posted on itcosmetics.com
Great color
Love this eyeshadow! Goes on smooth and stays on all day.
3 out of 5 stars
3 December, 2025
originally posted on itcosmetics.com
It could have been more creamier
[This review was collected as part of a promotion.] It didn’t tug, but it didn’t glide either. I also thought the shade was way too light. I should’ve sent it back, but I just kept it..
1 reply from ITC CS team - 1 month ago
Hello there! Thank you for your review for the Superhero No-Tug Waterproof Eyeshadow Stick. We are sorry to hear that you found that our eyeshadow stick did not tug but did not glide either and that the shade you received was too light. We apologize that you had this experience with our product. This is certainly not the experience we want our IT family to have. Thanks so much for your feedback. Your satisfaction is very important to us.
5 out of 5 stars
2 December, 2025
originally posted on itcosmetics.com
Excellent
I love these eye shadow sticks! I have had issues with eye shadows creasing, etc., and these don’t budge! I ordered 3 and will absolutely order more!👍
5 out of 5 stars
2 December, 2025
originally posted on itcosmetics.com
Great for sensitive eyes.
GREAT and so easy to apply eyeshadow!! Stays put all day and never irritates my sensitive eyes! I ordered 4 shades, love them all.
5 out of 5 stars
28 November, 2025
originally posted on itcosmetics.com
Love the eyeshadow stick
I love the eyeshadow stick. It goes on so easily and isn’t cakey or crumbly. .
5 out of 5 stars
26 November, 2025
originally posted on itcosmetics.com
Amazing
It glides on! The Passionate Pearl brightens your eyes!
5 out of 5 stars
26 November, 2025
originally posted on itcosmetics.com
A favorite!
[This review was collected as part of a promotion.] This is my favorite eye shadow and I have received so many compliments because of the way it shimmers. It does not settle in lines to make eyes look older. It’s a must have for me!
5 out of 5 stars
24 November, 2025
originally posted on itcosmetics.com
Love it
No tug glides on easy Love this pearl color I got compliments on this pearl and purple color
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
So pretty!
This eyeshadow sets so pretty and neutral. Not too much glam but definitely a beautiful shimmer. I’m going to try other colors, I’m so excited!
5 out of 5 stars
20 November, 2025
originally posted on itcosmetics.com
It products are amazing
I purchased your eyeshadow stick because I had used another brand and love the stick shadow, When I started to run out I looked at the your product list and saw you have eyeshadow sticks and gave them a try. Well, I am hooked!
5 out of 5 stars
19 November, 2025
originally posted on itcosmetics.com
Great color and goes on smoothly and stays on all
I tried this after seeing so many different companies were making this type or eyeshadow. It has a nice color to it and lasts all day.