Infinite - by Brian Solis & Dave Wright & Nick Tzitzon (Hardcover)

Book Synopsis

Transform your organization by embedding AI at its core, not as a tool

Infinite: A Blueprint for AI Business Reinvention, written by three senior ServiceNow leaders, introduces the concept of the "AInfinite Company"--a new class of organization built with artificial intelligence at its core. Rather than treating AI as an add-on, this book provides a strategic blueprint for seamlessly integrating human talent and AI to achieve greater innovation, productivity, and scale.

Infinite by Design guides readers through the evolution from traditional digital transformation to AI-driven innovation. It challenges conventional business models, exploring how AI-native companies are disrupting legacy organizations and offering strategies for leaders to rethink how they work, measure success, and structure teams. The book presents a framework for building infinitely adaptable organizations led by AI-native leaders.

Readers will also discover:

• How to shift from AI-enabled operations to building organizations with artificial intelligence embedded at the structural core
• Strategies for developing an AI-native leadership mindset that moves beyond traditional digital transformation approaches
• A framework for creating infinitely adaptable organizations that scale innovation, productivity, and competitive advantage simultaneously
• Insights into how AI-first companies are disrupting legacy business models and rewriting the rules of competition
• Practical guidance on rethinking success metrics, team structures, and workflows for an AI-driven operational environment

Infinite is written for business and technology leaders responsible for guiding their organizations through the shift to AI-driven operations. Whether leading enterprise transformation or building new AI-native ventures, this book delivers the strategic framework needed to compete against organizations already rewriting the rules of business.