Infant Formula Baby Collection - up&up™

Infant formulas by up&up provide complete nutrition for baby’s first year. With specialized ingredients for brain development, immune support, digestive health and overall growth support, you can feel confident that your little one is getting the unique nourishment they need. All our formulas are easy-to-digest for tiny tummies. Our up&up formulas meet the U.S. Food and Drug Administration (FDA) standards for quality and nutrition, and our supplier has been providing trusted, high quality infant formulas for more than 25 years.