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I Can't Believe It's Not Butter! Original Buttery Spread - 15oz
$4.29 ($0.29/ounce)
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About this item
Highlights
- Rich and creamy buttery taste
- Rich in Vitamins A, D, E, B12 and Omega 3-ALA (contains 375mg per 1 tbsp. serving (23% of the 1.6g daily value))
- 70% less saturated fat than dairy butter*
- Certified as a heart-healthy food by the American Heart Association**
- Helps support a GLP-1 friendly diet by imparting buttery flavor while providing certain nutrients that may be missing in a diet due to reduced food intake
Description
Enjoy rich, creamy flavor with I Can’t Believe It’s Not Butter!® Original. This buttery spread makes it easier than ever to enjoy the taste you love with the added benefit of nutrients that you may need in your diet. A one tablespoon serving provides at least 20% of your daily value of essential vitamins A, D, E, and B12, along with Omega-3 ALA, an important fatty acid. This means that I Can’t Believe It’s Not Butter!® Original can help support a GLP-1 friendly diet, delivering delicious taste and meaningful nutrients for those looking to get more from every bite.
This delicious spread starts with simple ingredients like water, good oils, and salt. I Can’t Believe It’s Not Butter!® Original satisfies your desire for rich, buttery taste with 70% less saturated fat than dairy butter.* It’s also certified as a heart-healthy food by the American Heart Association®.**
So spread it on your toast in the morning, top off your veggies at dinner, or finish off your cooking with rich, buttery flavor that makes every dish shine. However you use it, I Can’t Believe It’s Not Butter!® Original will always bring flavor and nutrients to every meal.
This delicious spread starts with simple ingredients like water, good oils, and salt. I Can’t Believe It’s Not Butter!® Original satisfies your desire for rich, buttery taste with 70% less saturated fat than dairy butter.* It’s also certified as a heart-healthy food by the American Heart Association®.**
So spread it on your toast in the morning, top off your veggies at dinner, or finish off your cooking with rich, buttery flavor that makes every dish shine. However you use it, I Can’t Believe It’s Not Butter!® Original will always bring flavor and nutrients to every meal.
Serving Size: 14.0 g
Serving Per Container: 30
Amount :
Calories: 60
% Daily Value*
Total Fat 6g8%
Saturated Fat 2g10%
Trans Fat 0g
Polyunsaturated Fat 3g
Monounsaturated Fat 1.5g
Sodium 90mg4%
Total Carbohydrate 0g0%
Protein 0g
Vitamin D mcg20%
Vitamin A mcg20%
Vitamin E mg20%
Vitamin B12 mcg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
water, good oils (soybean, palm kernel, palm), salt, lecithin (soy), natural flavors, lactic acid, vitamins (e, d2, a, b12)†, beta carotene (color), †vitamins e acetate and a palmitate' '
Features: Non-GMO
Form: Spread
State of Readiness: Ready to Use
Package Quantity: 1
Milk source: Soy
Net weight: 15 Ounces
TCIN: 13050220
UPC: 040600345002
Item Number (DPCI): 284-13-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.31 inches length x 3.59 inches width x 4.8 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is this butter dairy free? Is it safe for dairy allergies?
submitted by Anna - 2 months ago
A: Hello. I Can’t Believe It’s Not Butter! Original does not contain dairy ingredients, but it is made in a facility that also processes dairy, so there is a possibility of cross-contact. Because of this, we do not recommend it for guests with a severe milk allergy. Thank you for your question.
submitted byBrand Expert - 1 month agoBrand expert
Q: What kind of vinegar is used in this
submitted by cookie - 6 months ago
A: Hello. Distilled white vinegar is used in I Can't Believe It's Not Butter! Original Buttery Spread. Thank you.
submitted byBrand Expert - 6 months agoBrand expert
Q: How much saturated fat
submitted by Mix Dee - 1 year ago
A: 2gm according to the label. I’d skip this and buy real butter instead. It’s more natural and less ingredients and no chemicals to preserve it.
submitted byMissy - 11 months ago
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4.2 out of 5 stars with 4514 reviews
quality: 4.36 out of 5
taste: 4 out of 5
value: 4.38 out of 5
82% would recommend
17 recommendations
1 out of 5 stars
7 January, 2026
originally posted on icantbelieveitsnotbutter.com
I can't believe it's not butter taste
I've used this product for at least 40 years. As soon as I noticed the change of the packaging,, I suspected the formula has changed. I absolutely cannot stand the smell or the taste. I will be looking for another brand of margarine.
4 out of 5 stars
6 January, 2026
originally posted on influenster.com
I Can’t Believe It’s Not Butter
[This review was collected as part of a promotion.] I was very surprised at how much I actually liked this product. I love that it’s made with simple ingredients and it work on so many different things. My personal favorite is to spread it on toast and sprinkle some sugar on top.
4 out of 5 stars
6 January, 2026
originally posted on influenster.com
Not bad
[This review was collected as part of a promotion.] Was more ‘solid’ than I expected, but spreads fine. I typically use Unsalted Butter, so this is quite salty to me. Doesn’t taste like real butter. It’ll come in handy occasionally.
4 out of 5 stars
6 January, 2026
originally posted on influenster.com
Great stuff
[This review was collected as part of a promotion.] I love this stuff. It’s perfect for someone who is watching their calorie intake and don’t want to use real butter. The calorie comparison is great and it literally tastes like butter even better
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
Can't believe I haven't tried this before
[This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. I can't believe I haven't tried this before now! It's got a very pleasant butter taste and it's easy to get out of the tub. I am a sucker for the expensive butter bars but I like have a tub of margarine/butter as well for easy spreading and all ready rich dishes. It is a good addition to my fridge and I can't wait to keep using it. Will definitely repurchase.
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
A great spreadable butter
[This review was collected as part of a promotion.] This butter tastes really good. It spreads really nice right out of the refrigerator. I really don’t like when the butter is hard and you have to wait for it to soften which is why everyone should buy this butter !
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
Wholesome Spread
[This review was collected as part of a promotion.] I Can't Believe It's Not Butter will be a staple in my fridge. I love how versatile it is in adding to dishes and while cooking. The texture is smooth enough to scoop out directly from the fridge or spread on a slice of toast. The texture is smooth and the way I like it. With increasing grocery prices this spread is a cost effective way to add flavor to any dish. Highly recommend.
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
Love this spread!
[This review was collected as part of a promotion.] My family likes I Can’t Believe It’s Not Butter because it delivers the creamy, rich taste we want without feeling as heavy as traditional butter. It spreads easily straight from the fridge, which makes everyday cooking and snacking more convenient—no waiting for it to soften. The flavor is smooth and familiar, enhancing toast, vegetables, and baked dishes without overpowering them.
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
It’s butter that’s not butter
[This review was collected as part of a promotion.] Literally this butter goes on everything I love! I use it on cornbread, rolls, toast. It’s quick and adds that buttery taste that’s needed. It smells like butter taste like butter and I use it like any other butter. The textures is smooth and melts into a creamy butter sauces. It’s not overly greasy so it washes off dishes easily.
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
Tasty
[This review was collected as part of a promotion.] I really enjoyed how it went right from the fridge to being able to spread so easily. I tried this with my scrambled eggs and it cooked up really good and it spread perfectly on a piece of bread and didn’t make the bread crumbly. I enjoyed the portability of the tub and how easy it was to take around the kitchen. Great price for the amount of butter spread you get also. This is versatile and can be used for a lot of different things. I am impressed and enjoyed the flavor.
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
So delicious and creamy!
[This review was collected as part of a promotion.] Soooo delicious and creamy! This easily spreadable butter was so delicious. I put this on cornbread and it tasted absolutely delicious! Easy to find in stores. Lots of product in the container for the price! Highly recommend!!
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
Best buttery spread
[This review was collected as part of a promotion.] The ICBINB Original Spread is our fridge staple! Almost every meal has this spread, it’s so easy to spread right from the fridge. We’d definitely recommend!
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
Tasty
[This review was collected as part of a promotion.] This butter is very tasty and it’s good on everything from toast to cooking to corn. It is a good flavor. It’s not very bad for you overall great product great
4 out of 5 stars
4 January, 2026
originally posted on influenster.com
You don't need salt
[This review was collected as part of a promotion.] I never had this brand of butter, I heard this brand on TV and I really thought, it was an interesting brand. Just because of the name " I can't believe it's not butter" especially when the ads came out for this brand, it intrigued me a little bit more. I used as much as possible for this review because the smell of butter always warms up my heart. It makes me feel at home especially when it's been used as a cooking ingredient or a condiment for a snack. The butter spreads really well, the bread slice wasn't doing its best and all I needed was just the butter for it to feel like a fulfilling snack. I loved the color of the butter it is a warm yellow, that doesn't look artificial and the butter melts easily into the palate, it didn't taste greasy, which is what it is supposed to do. I like the package of the butter it's a good size and it is also sturdy for multiple uses
1 reply from Team Unbelievable team - 5 days ago
We love hearing how it made you feel right at home. Glad you enjoyed the smooth spread, comforting aroma, and easy melt! Thanks for sharing your experience 💛
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
Best butter for grilled cheese
[This review was collected as part of a promotion.] I love how smooth this butter is even after being stored in the fridge. It spreads smoothly easily and melts perfectly. It also makes the best grilled cheese.
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
I Can't Believe It's Not Butter-Not Bad. Pretty go
[This review was collected as part of a promotion.] I always use real butter so I was surprised how good I Can't Believe It's Not Butter really is. It has a great taste, very smooth consistency and melts nicely on hot biscuits. It has less calories, less saturated fats and less total fat than butter. It also has more omega-3 than butter. Fantastic.
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
A delicious buttery spread
[This review was collected as part of a promotion.] I Can’t Believe it’s not Butter spread is delectable buttery spread that compliments bagels, toast, brioche buns and more. I find this buttery spread easy to spread and it doesn’t tear up my bread like many other spreads. It’s easy to transport as it comes in a nice plastic tub that keeps it sealed and fresh. It’s rich in vitamins A, D, B12 and E. I trust I can’t Believe it’s not Butter to keep me and my family safe by providing a quality buttery spread. Thank you @Infleuenster and @ICan’tBelieveIt’sNotButter
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] I always love the fact that this product is the perfect consistency. It spreads so easily as soon as you pull it out of the fridge. Tastes creamy and buttery.
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
Great Taste!!
[This review was collected as part of a promotion.] I can’t believe it’s not butte!!. It’s absolutely amazing. Great taste! You would swear that it was actually real excellent for cooking. We’re just using on toast. I highly recommend!
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
Delicious and buttery.
[This review was collected as part of a promotion.] I received this product from Influenster to review. This butter is so good. It just tastes like real butter. I tried it on a bagel and it was so delicious. I know it's cliche to say it but literally I can't believe it's not butter. It has all the flavor without the cholesterol and saturated fat of butter.