How to See Like a Machine - by Trevor Paglen (Hardcover)

Book Synopsis

The future of the image in the age of AI, by the celebrated artist

We once looked at pictures. Then, with the advent of computer vision and machine learning, pictures started looking back at us. Now, something even stranger is happening.

Generative AI, adtech, recommendation algorithms, engagement economies, personalized search, and machine learning are inaugurating a new relationship between humans and media. Pictures are now looking at us looking at them, eliciting feedback and evolving. We've entered a protean, targeted visual culture that shows us what it believes we want to see, measures our reactions, then morphs itself to optimize for the reactions and actions it wants. New forms of media prod and persuade, modulate and manipulate, shaping worldviews and actions to induce us into believing what they want us to believe, and to extract value and exert influence.

How did we get here?

About the Author

Trevor Paglen is an artist whose work spans image-making, sculpture, investigative journalism, writing, engineering, and numerous other disciplines. Paglen's work has had one-person exhibitions at the Smithsonian Museum of American Art, Washington D.C.; Carnegie Museum of Art, Pittsburgh; Fondazione Prada, Milan; the Barbican Centre, London; Vienna Secession, Vienna; and Protocinema Istanbul, and participated in group exhibitions the Metropolitan Museum of Art, the San Francisco Museum of Modern Art, the Tate Modern, and numerous other venues. His work has been profiled in the New York Times, the New Yorker, the Wall Street Journal, Wired, the Financial Times, Art Forum, and Aperture. In 2014, he received the Electronic Frontier Foundation's Pioneer Award and in 2016, he won the Deutsche Börse Photography Prize. Paglen was named a MacArthur Fellow in 2017. Paglen holds a B.A. from U.C. Berkeley, an MFA from the Art Institute of Chicago, and a Ph.D. in Geography from U.C. Berkeley.