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Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret - Hardcover

Name: Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret - (Hardcover)
Brand: Letterform Archive Books
SKU: 89033364
Price: 42.43 USD
Availability: InStock

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Highlights

A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many moreIn this vivid and humorous monograph-meets-memoir, Los Angeles-based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more.
Author(s): Michael Doret
328 Pages

Description

Book Synopsis

A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more

In this vivid and humorous monograph-meets-memoir, Los Angeles-based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more. With more than 700 images, Alphabet City traces Doret's influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering--from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).
With original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, Alphabet City offers a dose of welcome nostalgia--and endless inspiration--for letterform lovers of any generation.

Review Quotes

For the type and lettering student, there is a lot of history to be had, but Doret's brilliantly obsessive methodology has much to teach the digital fontographer and typographer in today's world.--Steven Heller "PRINT"

Specifications

Dimensions (Overall): 10.3 Inches (H) x 11.0 Inches (W) x 1.1 Inches (D)

Weight: 4.05 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 328

Publisher: Letterform Archive Books

Format: Hardcover

Author: Michael Doret

Language: English

Street Date: August 20, 2024

TCIN: 89033364

UPC: 9781736863329

Item Number (DPCI): 247-13-8635

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 1.1 inches length x 11 inches width x 10.3 inches height

Estimated ship weight: 4.05 pounds

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