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Function of Beauty Straight Jumbo Shampoo - 22 fl oz
$16.99 ($0.77/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Formulated with Coconut Water, Function of Beauty's Shampoo for Straight Hair hydrates hair without weighing it down.
- CUSTOMIZABLE: Build your own formula by adding in up to 3 #HairGoal Boosters.
- FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine.
- SAFETY: Independent 3rd party clinical tests conducted to ensure safety. Cruelty-free. Never tested on animals.
- CLEAN: 93% naturally-derived (per ISO 16128), Sulfate-free, Paraben-free, Target Clean
- CONSCIOUS: Cruelty-Free, 100% Vegan
- SUSTAINABLE: Bottle made with 50% recycled plastic
Description
Our best-selling Custom Shampoo for Straight Hair is now available in 22oz (double the size!) for an even better value! Our Custom Shampoo for Straight Hair is formulated with Coconut Water to clean and hydrate hair without weighing it down. The gentle foaming ingredients have been specifically formulated for Straight Hair, with conditioning silicones to soften strands.
Function of Beauty’s custom haircare line allows you to customize the perfect shampoo for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Select up to three boxes of #HairGoal Boosters to mix into your Straight Hair Jumbo Shampoo based on your specific hair needs.
Step 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Jumbo Straight Hair Shampoo.
Step 3 – Shake vigorously for 15 seconds and say hello to custom haircare!
Customize this shampoo and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Straight Hair, we recommend Volumize, Strengthen, and Anti-Frizz #HairGoal Boosters.
Function of Beauty’s custom haircare line allows you to customize the perfect shampoo for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Select up to three boxes of #HairGoal Boosters to mix into your Straight Hair Jumbo Shampoo based on your specific hair needs.
Step 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Jumbo Straight Hair Shampoo.
Step 3 – Shake vigorously for 15 seconds and say hello to custom haircare!
Customize this shampoo and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Straight Hair, we recommend Volumize, Strengthen, and Anti-Frizz #HairGoal Boosters.
Scent: Peach
Hair Type: Straight
Health Facts: Mineral Oil-Free, Sulfate-Free, Gluten-Free, Vegan, Paraben-Free, Phthalate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Recyclable, Cruelty-Free
Beauty Purpose: Basic Cleansing
Net weight: 22 fl oz (US)
TCIN: 89198179
UPC: 850018240789
Item Number (DPCI): 063-00-1961
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.02 inches length x 3.06 inches width x 8.23 inches height
Estimated ship weight: 1.62 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What sustainability practices does this product follow?
submitted by AI Shopping Assistant - 3 months ago
A: The bottle is made with 50% recycled plastic and is cruelty-free and recyclable.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What fragrance does this shampoo have?
submitted by AI Shopping Assistant - 3 months ago
A: It features an exclusive Nude Peach fragrance with notes of peach nectar, lemon zest, and jasmine.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this shampoo safe for all hair types?
submitted by AI Shopping Assistant - 3 months ago
A: This shampoo is specifically formulated for straight hair, ensuring optimal cleansing and hydration.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What are the key ingredients in this shampoo?
submitted by AI Shopping Assistant - 3 months ago
A: The shampoo is formulated with Coconut Water and gentle foaming ingredients for hydration and cleansing.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Can I customize the shampoo for my hair needs?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, you can add up to three #HairGoal Boosters to tailor the shampoo to your specific hair goals.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Would this shampoo be a good alternative to use for a naturally oily scalp everyday?
submitted by S - 9 months ago
A: Hey! So I think so because usually when people have straight hair, they’re most likely prone to an oily scalp, so I would say it works.
submitted byS - 9 months ago
Q: Is this good for daily use for a natural oily scalp?
submitted by S - 9 months ago
A: Hi there, Are shampoo is made to be used every day.
submitted byFunction of Beauty - 8 months agoBrand expert
Q: Is this good for color treated hair?
submitted by XDDarkAngel - 1 year ago
A: Hi there, Yes, our products at Target are color-safe thanks to their 100% sulfate-free formulas!
submitted byFunction of Beauty - 1 year agoBrand expert
Discover more options
$16.99($0.77/fluid ounce)
4.5 out of 5 stars with 74 ratings
$7.99($0.67/fluid ounce)
4.1 out of 5 stars with 156 ratings
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Guests are saying
The Function of Beauty straight hair shampoo offers a customizable experience that many guests appreciate. With a delightful scent and a formula enriched with coconut water, it hydrates without weighing hair down. Guests have noted improvements in softness, shine, and manageability, making it a great choice for those with straight hair. The ability to add boosters for specific hair goals enhances its appeal, providing a tailored hair care solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 19 reviews
effectiveness: 3.5 out of 5
quality: 3.5 out of 5
value: 3.5 out of 5
50% would recommend
4 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2025Verified purchase
My favorite
Love the smell it stays after a thorough rinse and smells fresh longer than most!
1 reply from Function of Beauty team - 5 months ago
Hi Morgan, Thank you for the raving review! The fragrance is the best part of the whole experience.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2024Verified purchase
EXTREME HAIR LOSS
When I tell you that I was losing clumps of hair daily trying to trust the process that the shampoo was doing what it needed to do. I gave it a solid two months and I lost so much hair immediately switched over to a biotin shampoo and haven't had any shed since do not use this.
1 reply from Function of Beauty team - 1 year ago
Hi there, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
5 out of 5 stars
Thumbs up graphic, would recommend
15 April, 2024Verified purchase
Hair regrowth!
My favorite shampoo I’ve used in years! After losing a ton of hair due to olaplex this has saved my hair. I love the smell and how it is customizable to my needs.
3 out of 5 stars
Thumbs down graphic, would not recommend
5 April, 2024Verified purchase
Straight non colored, no heat or product hair review
I've been on the hunt for a new shampoo. This is like the fourth brand I have tried from high end to target options and this is the biggest let down so far. I have straight non colored hair. But it gets greasy quick so I like a shampoo that gives me at least three days before I feel like a complete greaseball but this shampoo I swear I get one day. Second day hair is so greasy and I won't be buying again for my hair type