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Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz - 2 of 4Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz - 3 of 4Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz - 4 of 4
Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz - 1 of 4

Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz

$3.99

In Stock

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About this item

Highlights

  • USDA ORGANIC CERTIFIED - A trusted option for your happy, healthy baby.
  • WHOLESOME INGREDIENTS - Made from Whole Grains and non-GMO ingredients from our family of organic farmers and certified Kosher.
  • IRON FORTIFIED FOR INFANT GROWTH & DEVELOPMENT - Easily digestible for babies ready to move beyond rice cereal.
  • NO artificial flavors or colors, and grown without potentially harmful pesticides or herbicides.

Description

Earth's Best Organic Whole Grain Oatmeal is easily digestible and iron fortified for infant growth and development - made with ingredients grown without potentially harmful synthetic pesticides. Made with organically grown whole grains and no salt or refined sugar, Earth's Best Organic infant cereals are available in several varieties to satisfy the taste and texture preferences of babies ready to enjoy their first solid foods. Finding inspiration in nature's essentials, we prepare innovative, wholesome recipes with the same care and concern that you would take in preparing a nourishing meal for your family.

Serving Size: 4 tbsp

Serving Per Container: 16

Amount 4 Tbsp (14g):

Calories: 60
% Daily Value*
Total Fat 1grm4%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 0mg0%
Total Carbohydrate 10grm11%
Dietary Fiber 1grm0%
Total Sugars 1grm0%
Added Sugars 1grm0%
Protein 2grm11%
Vitamin D 0mcg0%
Calcium 10mg4%
Iron 5.3mg50%
Potassium 50mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic whole grain oat flour, electrolytic iron, vitamin e (mixed tocopherols) added to preserve freshness.

Allergens & Warnings:

Contains: wheat.
Dietary Needs: Iron Fortified, Organic Certified, Kosher
Features: No Artificial Colors, No Artificial Flavors, Non-GMO
State of Readiness: Mix
Package Quantity: 1
Age Level: 4 Months and Up
Age Stage: 1st Stage
Net weight: 8 Ounces
TCIN: 13693795
UPC: 023923900172
Item Number (DPCI): 007-10-0413
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.2441 inches length x 5.4331 inches width x 2.0472 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does this product contain metal? I just dragged a magnet across the oats, and shards followed.

submitted by VMul - 1 year ago
  • A: It is iron, hence “iron fortified”

    submitted bySam - 1 year ago
  • A: Hi VMul! Thank you for your interest in our Earth's Best products. Heavy metals are present in the soil, air, and water, and trace amounts are absorbed by the simple ingredients used to make food products, including fruits, vegetables, and grains. Our stringent testing practices include the evaluation of raw ingredients used to manufacture Earth’s Best products prior to use for heavy metals content, pesticide residues, and potential contaminants, and our internal testing procedures are continuously refined. We also test Earth’s Best finished products. Our products comply with all food safety regulations, and we continue to support efforts to reduce trace levels of heavy metals as aligned to FDA’s Closer to Zero initiative. We hope this helps!

    submitted byEarths Best - 1 year ago
    Brand expert

Q: Is this cereal gluten free? If not can you recommend any gluten free cereals from Earth's best.

submitted by Helen - 7 years ago
  • A: Helen, I was concerned about that as well. It's healthier, safer and easier to just get Bob's Red Mill Gluten Free Organic Steel Cut Oats and grind them yourself real quick in a food processor. Steel Cut Oats are much healthier and easier for babies to digest as well. They are milled from the highest quality farm-fresh organic oats in the world. Each batch is handled with care in the dedicated gluten free facility and tested in the state-of-the-art laboratory to ensure the strict gluten free quality standards are met. You can find them online at VitaCost. Take care! :)

    submitted byMackenzie - 7 years ago
  • A: Hi Helen, thanks for reaching out! The Hain Celestial Group’s labeling declares major allergens (peanuts, soybeans, milk, eggs, fish, crustaceans, tree nuts, and wheat) and we follow the U.S. FDA’s regulations. We recognize the serious nature of the allergen issue and we strive to minimize risk. Both major and minor ingredients of all products, as well as all processing procedures and equipment, are closely scrutinized and all potential allergen issues are declared on our labeling. Hope this helps, if you have any other questions please call us at 1-800-442-4221 Monday - Friday 9 AM - 7 PM EST.

    submitted byEarths Best - 7 years ago
    Brand expert

Q: Does the product contain metals?

submitted by Metal content - 23 days ago
  • A: Hi! Thanks for reaching out to us. As with any food that is made with ingredients that are sourced from agriculture, there can be trace levels of heavy metals. Our production process does not introduce or cause the presence of heavy metals. We work diligently with our suppliers from the very beginning as we source our ingredients, and we have stringent testing practices in place to minimize the presence of heavy metals. You can learn more about our food quality and safety as well as our testing processes at https://www.earthsbest.com/producttesting.

    submitted byEarths Best - 23 days ago
    Brand expert

Q: Once mixed with water, how long can you store it in the fridge? What about when mixed with formula? With fruits?

submitted by kkat - 2 months ago
  • A: Hi there! We suggest preparing our Earth's Best® Whole Grain Oatmeal Cereal as close as possible to your child’s feeding time and discarding any remaining cereal. There are specific preparation instructions on the packaging, as well. Thanks!

    submitted byEarths Best - 2 months ago
    Brand expert

Q: - i-------------- its recommended not to have sugar for baby if they are below 1 year old, but when I looked over the label -- it says 1 gram of sugar added. Is sugar added?

submitted by bee - 6 months ago
  • A: Hi Bee! Thanks for reaching out to us. There is no sugar added to our Earth's Best® Organic Whole Grain Oatmeal Cereal. The alpha amylase (enzyme) ingredient helps break down carbohydrates into simple sugars giving it an inherently sweet taste.

    submitted byEarths Best - 6 months ago
    Brand expert

Q: Is this gluten free?

submitted by CD - 11 months ago
  • A: Hi! Thanks for reaching out to us. In the supply chain, oats are commonly commingled with wheat. To provide our consumers with full transparency, we have added a “Contains Wheat” statement to our Earth’s Best Cereal. Thank you.

    submitted byEarths Best - 11 months ago
    Brand expert

Q: What is the shelf life of this product?

submitted by HBray - 11 months ago
  • A: Hi! Thank you for reaching out to us at Earth's Best. The date code from the package you purchased indicates the recommended shelf life for the product. Please note, while there may not be anything 'wrong' or 'unsafe' with unopened, expired product, we can no longer guarantee our strict standards of quality, taste and safety, and therefore request that you do not consume any of our products that have outlived their expiration date.

    submitted byEarths Best - 11 months ago
    Brand expert

Q: Can we mix this cereal with vegetable and meat?

submitted by Buyer - 1 year ago
  • A: Hi! Thanks for reaching out to us. We recommend using/preparing our products as directed on the packaging. Thank you!

    submitted byEarths Best - 1 year ago
    Brand expert

Q: The package says the cereal contains zinc but I can’t find it on the pictured nutrition label. How much zinc is included per serving? Thank you.

submitted by Heather - 1 year ago
  • A: Hi Heather! Thank you for reaching out to us. For information regarding the zinc content in our Earth's Best Oatmeal Cereal, please visit our website (https://www.earthsbest.com/products/oatmeal-baby-cereal). The most accurate information can always be found on the product label. We update our labels based on new nutritional analysis to verify natural variations from crop to crop and at times formula revisions. Our website does not necessarily get updated at the same time. The values on the website are intended to be a general guide to consumers. Again, for absolute values, the actual label on the product should be used.

    submitted byEarths Best - 1 year ago
    Brand expert

Q: Why are the following added to the cereal and what are they? alpha amylase (enzyme), tocopherols (vitamin e), electrolytic iron

submitted by LR - 1 year ago
  • A: Hi LR! The alpha amylase (enzyme) ingredient in Earth’s Best® Cereal may help babies easily digest the cereal. The alpha amylase in our Earth’s Best® Cereal is derived from microbial sources. Vitamin E tocopherol is added as a source of Vitamin E. Additionally, it may contribute to keeping our cereals tasting fresh during shelf life. We fortify our cereals with iron because it is so crucial to early development for our little ones. We hope this helps!

    submitted byEarths Best - 1 year ago
    Brand expert

Related Categories

Guests are saying

The product has received a mix of feedback from guests, with many expressing concerns about adverse reactions in their babies, including vomiting and lethargy. However, some guests appreciate the organic ingredients and ease of preparation, noting that their babies enjoy the taste. The product is often recommended for its nutritional value, but guests advise caution and suggest monitoring for any negative reactions. Overall, it serves as a convenient option for introducing solids to babies.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1197 reviews
    easy on tummy: 3.1 out of 5
    easy to prepare: 3.75 out of 5
    quality: 3.18 out of 5
    value: 2.95 out of 5
    48% would recommend
    134 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 January, 2026Verified purchase

    Organic and baby loves it!

    Baby loves this cereal and I feel good about the ingredients!
    Marta
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    2 January, 2026
    originally posted on earthsbest.com
    Image

    Take Off Shelves Immediately!!

    This cereal has made my 6 months twins extremely sick. A month ago, we gave it to them for the first time. They projectiled everywhere. They puked on and off for the next two hours, until they were drying heaving and throwing up bile. They were lethargic, pale, and dehydrated. At the time, we were not sure what had caused it. Thought maybe it a bug. Fast forward to today, We tried introducing it again. Same exact thing. Projectile puking everywhere!! After reading other reviews on this page, I am sick to my stomach. This product needs removed immediately for how sick it is making children. I will be contacting our doctor's office to let them know this specific item, since we have let them know twice how sick our babies have got and now we know the culprit. Letting other families know as well.
    1 reply from Consumer Advocacy team - 2 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at (800-442-4221). We are available Monday through Friday from 9am to 7pm EST. Case# 5241704
    TMOM
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on influenster.com
    Image

    Simple ingredients

    My baby loved this oatmeal, I'd use it to make healthier pancakes, muffins for my daughter as well as regular oatmeal. She seemed to like the taste. I love the ingredients are simple. Was very easy on her stomach
    xmelynnduhx_8613
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 December, 2025Verified purchase

    Vomit

    It made my baby to vomit. Big No to this!!!
    Roobavathi
    easy on tummy: 1 out of 5
    easy to prepare: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 December, 2025

    POISON DO NOT BUY

    POISON. Will make your baby sick. All reviews (other than the paid promotions) of this product are from parents who had sick babies due to this product. Don’t buy!
    Calico
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    26 December, 2025
    originally posted on earthsbest.com
    Image

    POISON: WILL MAKE BABY SICK

    This made my son incredibly sick. After reading reviews I’m horrified that this product is still being sold. Vomiting, lethargy, diarrhea. The works. HOW DARE YOU FOR SELLING THIS.
    1 reply from Consumer Advocacy team - 11 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at (800-442-4221). We are available Monday through Friday from 9am to 7pm EST. Case# 5239976
    ANGRY MOM
    Did you find this review helpful?
    5 out of 5 stars
    25 December, 2025
    originally posted on earthsbest.com
    Image

    Healthy Baby Food

    My family kids take this healthy food and get benefits.
    Bareqque
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 December, 2025Verified purchase

    (no review title)

    this is super healthy and one of the best read it oatmeals on Yuka for children however getting my toddler to eat it sometimes is very difficult. she honestly prefers the ready set food oatmeal but we can't find it anywhere now.
    Nikki
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 December, 2025
    originally posted on influenster.com
    Image

    Very versatile!

    This is a staple in our house with an infant! This blended oatmeal is so versatile. We have used it in lieu of flour to make muffins, bread, pancakes and much more. This has been an essential ingredient while we introduce our baby to vegetables as he will eat anything if we turn it into a pancake.
    mollyf124_5179
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 December, 2025Verified purchase

    Projectile vomiting

    It made my baby projectile vomit and turn pale. It happened one hour after he ate it and I didn’t want to believe it was the oatmeal cereal at first. But then I gave it to him a week later and the same thing happened! I threw it out immediately.
    Zaineb
    easy on tummy: 1 out of 5
    easy to prepare: 5 out of 5
    quality: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 November, 2025

    Projectile vomiting!!!

    Have given this to our 6 month old a few times, the last two times (Sunday and today) both caused projectile vomiting and a complete emptying if his stomach contents two hours after eating it. We thought he had a stomach bug but realized the oatmeal was the common factor between the two occurrences. Looked up reviews and sure enough... this product should be recalled.
    Laraysa
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 November, 2025

    Made my baby vomit

    We gave this to our 5.5 month old mixed with pumpkin puree and he got so sick, vomitted everywhere, we thought maybe we just over fed him. A few weeks later we gave him this again, and 3 hours later he puked it all up again. After reading the reviews on their website, I see this is very common and I will not be giving this to my son anymore.
    Kristin
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    19 November, 2025
    originally posted on earthsbest.com
    Image

    Projectile Vomit After Feeding

    I have tried this cereal 2x with my daughter. Both times have resulted in the worst projectile vomit I have ever witnessed. The first time I thought she picked up a stomach bug. It came out of everywhere and lasted an hour. After she was tired, pale, and dehydrated. The second time lasted 30 min. And then I made the connection to this cereal. I am disgusted by the fact this has not been pulled from shelves. After I have read the reviews and have had friends with the same issues (all within this year) it has to be connected to something they are doing differently within the last year. Do NOT give this to your baby. It should be pulled and a lawsuit needs to be opened with the company.
    1 reply from Consumer Advocacy team - 2 months ago
    Hi Mandie, thanks for sharing. We’re sorry to hear about your experience with our product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at 800-335-2975. We are available Monday through Friday from 9am to 7pm EST. Case# 5233694.
    Mandie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 November, 2025
    originally posted on influenster.com
    Image

    Perfect starter for baby

    We loved this product right when we hit 6 months it was great consistency and it didn’t clump. Preparation was easy just add breast milk or water!
    marlens35_4886
    Did you find this review helpful?
    4 out of 5 stars
    17 November, 2025Verified purchase

    (no review title)

    I bought the Earths Best oatmeal with my first two kiddos and it was the best. The packaging had changed. It comes in a plastic bag inside the box unlike before. Also, has included sugar on the nutrition label. I think it’s still one of the better choices though.
    Shelby
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 November, 2025Verified purchase

    (no review title)

    Would not recommend. See video. Heavy metals?
    Alexis
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    14 November, 2025
    originally posted on influenster.com
    Image

    We stay stocked with this stuff!

    Staple in our home! Great for first foods and transitional foods. Love the nutrients it’s offers. Helps keep little tummies full. Very quick and easy just mix with milk or water and it’s ready! It dissolves instantly. You could also use to coat finger foods but it will be messy. Cereal now comes in a sealed bag inside box so it’s fresh!
    amy_dav_8015
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 November, 2025Verified purchase

    Vomiting

    Made my baby projectile vomit twice. Both times, he spent an hour throwing up and getting his stomach completely empty and then had to sleep it off and slowly nurse back to normal. I didn’t think to read reviews ahead of time, and I really wish I would have. I feel awful for my poor little baby having to go through this.
    Meghan
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 November, 2025
    originally posted on influenster.com
    Image

    Great starter rice cereal oatmeal for babies

    My twin babies are now able to eat and I wanted something organic and clean and came across this Earth’s best baby rice cereal and I’m highly impressed! My babies love it and it’s very easy to prepare.
    suzyxpf_5431
    Did you find this review helpful?
    5 out of 5 stars
    5 November, 2025Verified purchase

    (no review title)

    Love being able to give my baby something that feels safe and not full of garbage!
    Taylor
    Did you find this review helpful?

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