Sponsored
$5.99 ($1.84/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 2X longer sweat protection* so you can skip the paper towel + underarm sink bath. *than ordinary antiperspirants
- 72-hour odor protection for the ultimate sniff test survival.
- Hypoallergenic and dermatologist-tested to be easy on skin and hard on stink.
- Dries fast so you can simply apply and get going.
- That’s a dry idea: Dry Idea can’t unstress the world for you, but it can unsweat and unstink it.
Description
Adulthood doesn’t have to stink, thanks to a roll-on deodorant and antiperspirant that already sweated all the details. Our deodorants are dermatologist tested, and cosigned by the group chat, protecting you from sweat 2x longer, so you can stay dry from Saturday yoga to Sunday scaries. This hypoallergenic formula is hard on stink, but sensitive on skin. Plus, it goes on clear and stays clear.
Scent: Unscented
Product Warning: Consult a doctor if you have kidney disease, keep out of reach of children
Product Form: Roll On
Package Quantity: 1
Recommended Skin Type: Mature, Dry, Normal, Sensitive
Net weight: 3.25 fl oz (US)
TCIN: 94109187
UPC: 850042203095
Item Number (DPCI): 049-01-9668
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
aluminum zirconium pentachlorohydrex gly' '16.3%
Purpose
AntiperspirantDirections
Directions: Shake well. Apply to underarms only.Other information
TM/©2023Inactive ingredients
inactive ingredients: cyclomethicone, disteardimonium hectorite, propylene carbonate, tocopheryl acetate (vitamin e acetate), isopropyl myristate, fragrance, gossypium herbaceum (cotton) seed oil' '
Shipping details
Estimated ship dimensions: 1.69 inches length x 1.77 inches width x 6.07 inches height
Estimated ship weight: 0.276 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Highly rated
$12.99($4.90/ounce)
Buy 1, get 1 25% off select Native body & deodorant care
4.1 out of 5 stars with 7641 ratings
$3.99($1.60/fluid ounce)
Buy 3, get 1 free on select beauty minis
4.7 out of 5 stars with 269 ratings
Guests also viewed
Discover more options
Related Categories
Guests are saying
The Dry Idea roll-on deodorant has been a long-time favorite for many guests due to its effectiveness in keeping them dry without stickiness. However, recent changes in packaging and formula have led to concerns about availability and performance. Guests express disappointment over the inability to find the unscented version and issues with the roller ball not functioning properly. Many hope for a return to the original formula that they have relied on for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 109 reviews
value: 2.6 out of 5
effectiveness: 3.25 out of 5
long lasting: 3.25 out of 5
quality: 3 out of 5
scent: 3.5 out of 5
40% would recommend
5 recommendations
5 out of 5 stars
31 December, 2025
originally posted on Dry Idea
Please do not discontinue I am begging you
I am begging and pleading with my whole heart to mever discontinue this. My skin is extremely sensitive and this is the only deodorant that doesn’t make me break out AND actually works. Its stays dry for over two days. I was heartbroken when I couldn’t find it in Canada anymore. But I love this product so much that wvery year I get whichever friend or family member that happens to be visiting the US to get this deodorant for me I was 15 when I started usong this. I am 24 now
1 out of 5 stars
30 December, 2025
originally posted on Dry Idea
Way too overpriced
I have used the roll on for years and liked it but quit buying it as it is outrageously overpriced. This new ownership has destroyed the product with it's pricing. Shame on their greed, it will fade away as people refuse to over pay with so many other choices that are reasonably priced.
5 out of 5 stars
30 December, 2025
originally posted on Dry Idea
Long time user
I cannot do without it. New packaging is nice but so expensive. I like to buy in bulk but no difference in prices.
1 out of 5 stars
11 December, 2025
originally posted on Dry Idea
Sticky. Smaller.
Been using for three+ decades and want the old product back. Just charge more if you have to. Don’t screw with the product. This is as stupid as Cracker Barrel mistakes.
5 out of 5 stars
27 November, 2025
originally posted on Dry Idea
I desperately need this hypoallergenic deodorant!
I have a life threatening allergy to something in other deodorant and this is the only kind I can safely use. I used to be able to find it almost everywhere now I can't find it even at the manufacturer! I'm out and I need some urgently ! HELP!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025
new packaging, worse functionally.
new changes are bad. not sure if the formula has changed but since the packaging change, when upside down, roller ball tends to leak and it doesnt apply as well. Whatever you did to save money, whether you short cut steps in building the container, or whether you simply diluted the product, revert or continue to lose customers.
1 reply from Dry Idea team - 2 months ago
We appreciate your response. Although uncommon, we do occasionally hear from consumers that they are experiencing this, and we understand that this can be disappointing. We encourage you to call 1-888-4-Thriving to share your experience. Our Customer Service Representatives can help.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025
Not good with white marks on clothes
Leaves white chalky lines all over clothes. Seriously???!!! 👎🏼👎🏼👎🏼
1 reply from Dry Idea team - 2 months ago
We are sorry you have this experience. This product is formulated to reduce potential clothing issues. However, these issues can occur with use of any antiperspirant product. We encourage you to consider a deodorant alternative if this becomes an issue.
5 out of 5 stars
1 November, 2025
originally posted on Dry Idea
Please don't stop making this product
I have been using dry idea unscented roll-on for 50 or so years. It is the only product that works precisely as it is advertised. Please do not discontinue this item!
5 out of 5 stars
1 November, 2025
originally posted on Dry Idea
Bring back the Baby Powder Roll On Please!!!!!
I used the baby powder roll on for decades. My mother used it as well. We loved it! Why did you take it away??? Please bring it back!!!!!
2 out of 5 stars
16 October, 2025
originally posted on Dry Idea
Just an IDEA, No Longer a Dry One
I have been using Dry Idea for as long as I can remember. I even remember a scent other than Powder Fresh and Unscented. It has lost it's most important quality of keeping me dry. Something changed, it feels like, for lack of a better description, liquid baby powder. It doesn't dry as quickly as it used to and it isn't nearly as effective. This change kind of lines up with the new packaging. I'm guessing they are looking to market mostly to women with the pink and orange label. It's not just marketing a rebrand with a new look. It's a changed, ineffective product. At first I thought I bought an old roll-on but no. So, I like many others am looking for a new roll-on as my favorite did itself in. Oh, it says it lasts 72 hrs. If you can get it to feel like it's dry enough to dress (or it's a talcum powder feel) you might feel like me and be lucky to get 12 hrs. I want the old Dry Idea back.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
Great deoderant
I love this deodorant I have used this brand since I was in college. It’s great
1 out of 5 stars
22 September, 2025
originally posted on Dry Idea
Used to work until the new bottle came out
I have used Dry Idea well over 40 yrs. But since the new improved bottle came out, I now get a rash and stickiness under my arms. Sorry to say I must now after 40 yrs find a new Deodorant. ;(
1 out of 5 stars
17 September, 2025
originally posted on Dry Idea
can no longer find dry idea roll-on unscented
I can no longer find dry idea roll-on unscented at retailers who used to have it. I've used it for decades, but now I'll be looking for another brand.
2 out of 5 stars
9 September, 2025
originally posted on Dry Idea
It should be unscented
I just purchased the Dry Idea UNSCENTED clear gel antiperspirant & Deodorant. I got it home and realized there is a scent to it. The ingredients show "Fragrance" as one of the inactive ingredients. Why do you put fragrance in a product and then call it unscented. I like many people are super sensitive to scents like perfume, deodorizers, scented candles, etc. Why? Now I have to take it back. There is no way I can use this product without getting nauseous or getting a headache. Do better!
5 out of 5 stars
6 September, 2025
originally posted on Dry Idea
Bring it back!
I thought I was the only one that could not find it! Please bring it back!
2 out of 5 stars
5 September, 2025
originally posted on Dry Idea
Roller balls do not work anymore
Bough two Unscented roll-ons about a month age. Can’t get rollerballs to roll. Had used same product for years with no issues. Tried pressure, hot water repeatedly. Now -TOTAL WASTE OF MONEY.
5 out of 5 stars
2 September, 2025
originally posted on Dry Idea
Love this roll on deodorant!
Have used and loved this roll on product for many, many, many years because, well, it rolls on dry! I was so thankful when I found this product because I hate stick and spray on deodorants. I am very disappointed, though, as I can no longer find it anywhere in Canada! I now have to order from online sources at a huge expense as they are all in US dollars. Will it be coming back??? Please say yes!!!
4 out of 5 stars
1 September, 2025
originally posted on Dry Idea
The roller ball never works!
I’ve been buying and using this awesome deodorant for years. I stock up on it when I can find it because it’s tough to find. I have one problem with it; the roller ball never works. One of the last four worked. The stuff won’t come out. Yes, I could switch to the gel kind but I loathe the gel. The liquid feels dry immediately, but not so much with the gel.
5 out of 5 stars
23 August, 2025
originally posted on Dry Idea
Love this deodorant
I love dry idea deodorant but only the roll on one! I can't find it anywhere and I miss it! It was the only formula that truly kept me dry. I have tried everything and sadly no other deodorant has even come close to the awesomeness of dry idea roll on. Please, for the love of my armpits, bring it back!!!!
5 out of 5 stars
21 August, 2025
originally posted on Dry Idea
Please bring it back in Canada!
I have used this product for over 30 years and have not found any others that keep me dry without being sticky. But I can’t find it in Canada anymore. PLEASE BRING IT BACK!